Ninja Track

A total-wellness solution for working professionals to improve posture and health

Team

Nikhil KapurEL, MBA

Keith TayEL, Tech

Ellen DoPI, Director, CUTE

Yuichiro KatsumotoPI, Dy. Director,

CUTE

Margaret Ong

Neo Kok Beng

Fabian Lim

Daniel Leong

50% of our waking life is now spent in

front of screens

Average Singaporean works 2307

hours a year

8 out of 10 people suffer

from back pain at some point of

their lives1 out of 4

people in US suffer from

chronic back pain as we speak

“I stretch”

“I get up and walk a little”

“When I can remember”

“If I have the time”

“Not sure whether I am doing it right”

Ninja Track

Posture Trackin

g

Exercise

Alerts

Fitness Trackin

g

Social Connect

NinjaTrack Products

ProductsFoot Sole – Weight Distribution

SystemBelt – Motion Sensing System

Mobile App – Analytics Engine

Stage of DevelopmentPrototype in Progress

Market Size

Age 25-35Income $50,000+ p.a.Problem 8 hours on PC

Acute back problemsMotivation Work before Health

Tech Friendliness HighInfluencers Friends/Doctor

Exercise Regime Irregular (once/twice a week)Target Features Posture Tracking, Step Count, CalorieGo-to-Market e-Journals (Tech-in-Asia), e-Retailers

(Courts)

Market Size

Potential Market Size

$400mn

Crowdfund for Lumo Lift

$1mn

Back-pain treatment in

US

$23bn

The Journey

10weeks

60 interviews

8countries

Customers

ExpertsMajor Pivot

BMC - RHS

BMC - LHS

BMC - Bottom

$100 - $150 per unit4mn devices potential market

$50 per unitMaterial, Payroll, Marketing

Competition

Stridalyzer Upright LumoRelease April 2015 Jun 2015 Released

Price $75 $89 $100Sales $30K $ 150 K $1 MFocus - Running Posture

- Activity- Posture - Posture

- ActivityUSP Run Tracking Vibration

Lower BackPosture CoachingFashionable Tech

Gap No Walking PostureRecommendations

AdhesiveBulky

Magnet Clasp failsHighly Targeted

Tech Accelerometer +Strain Gauge

Accelerometer +Strain Gauge Algos

Sensor (Unknown)

NinjaTrackA total-wellness solution for working professionals to improve posture and health.

Towards a better life.

Contact us at: nikhil.kapur@u.nus.edu, keithtayzs@gmail.com

LLP Day 1

Ninja Track Hinge Design Applications

Entertainment?Fitness?Health?

LLP Journey

Week 1No Problem-Solution

Fit

Week 2Problem Identified:

Back Pain

No Problem-Solution Fit

Week 5Solution Identified:Posture Tracking

No Product-Market Fit

Week 7Product-Market Fit

Interviews

74%

9%

18%

Working Professionals StudentsExperts

Key Lessons

Solve the customer problem

Find a BeachHead

No Age Demographi

cs

Employ Lean Methods

It’s fine to Pivot