Post on 04-Jun-2018
NGO/Private Initiatives in ICT in Agriculture
Indian Society for Agri-Business Professionals (ISAP)F 316, M B Road, Lado Sarai, New Delhi – 110030
www.isapindia.org, email isap@vsnl.net
ICT Initiatives in Agriculture
Type of Initiative Initiatives studied Key features
Technology back-end, services in collaboration with other categories
1. Rural connectivity and allied services
Drishtee, N-Logue
2. Private and cooperative sector transaction related initiatives
Market place, procurement ERP, Knowledge dissemination and training
ITC e-chaupal, EID Parry’s corners, NDDB, Tata Kisan Kendra, Mahindra Shubhlabh
Dynamic data such as prices, commodity trends, weather, etc.
3. Information services Agriwatch, DMI, commodityindia,
Gyandoot, Warna wired village, Tarahaat, Village Information Kiosks,
4. Multiple rural services Agriculture, rural health, education, e-governance, etc.
ISAP, Harit Gyan,, Honeybee Network, GAU Satellite Krishi Gosthi, Information village research project
5. Knowledge networks and knowledge banks
Problem solving, expert services, advisory services, technical information services
THE ICT INITIATIVES IN PLACE
Drishtee
280+ kiosks in Haryana, UP, MP and Bihar
Harit Gyan
Two centers in Meerut and Barabanki
N-Logue 1000 kioks
Mainly in TN, AP, MP, Maharashtra
EID Parry
Mainly in Cuddalore Dist TN…………contd.
THE ICT INITIATIVES IN PLACE
Tata Kisan Kendra
UP, Punjab and Haryana
Plan to have 800 franchisees by the end of this year
iKisan
30 kiosks in AP, 8 in TN
Manage Kiosks
Ranga Reddy District, AP
Samaikya Agro- 18 kiosks
UPL- Franchisees in Gujarat/MS
Information Village Project
Pondicherry…………contd.
THE ICT INITIATIVES IN PLACE
Indian Society of Agribusiness Professionals
On-line network with offices in Delhi, Pune and Bangalore
Tarahaat
Bundelkhand and Bhatinda
ITC e-chaupals
MP (Soy and wheat)
Karnataka (Coffee)
AP (Shrimps)
UP (Wheat + Rice)
Total – 2500 chaupals catering
…………contd.
THE ICT INITIATIVES IN PLACEIASL
Covers 56 mandis all over India
Publishes in Hindi for dissemination in North India
NDDB
Gujarat, Anand
Gyandoot
Dhar, MP
GAU Satellite Krishi Gosthi
Gujarat
Honey Bee Network
Gujarat
Warna wired village
SERVICES FROM IASL (www.SERVICES FROM IASL (www.agriwatchagriwatch.com).com)
INFORMATION SERVICESAgriwatch Farm Weekly(Hindi and Marathi- 3 editions)Agriwatch Trade Weekly(Hindi)Agriwatch Monthly(English)Agriwatch Portal (English)Agriwatch Trade Reports (English)Agriwatch SMS Services (English)
CUSTOMER RELATIONSHIP MANAGEMENT
RESEARCH AND CONSULTING
TECHNOLOGY SERVICES
Has about 100,000 hits per day with @ 3000 visitors.
Is a profit making business.
Shared Community Information Spaces
Indian Society for Agri-Business Professionals (ISAP)
Advisory BoardDr M S Swaminathan Chairman, MS Swaminathan FoundationProf Anil K. Gupta IIM AhmedabadProf. Gopal Naik IIM BangaloreMr.Sopan Kanchan Chairman, Grape Growers Federation of IndiaDr. S K Ranjhan Director, Hind Agro Industries Ltd.Mr. N. S. Brar Executive Director Punjab Agro Ind. Mr. Satbir Nijjer Managing Director, Nijjer Foods Limited Mr. Abiram Seth Executive Director, Pepsico India Mr. A.K. Gupta Additional M.D., NHB, GOIMr. P. Saksena Chief Director(F&V & CS), NCDCDr. TSR Murali Technology Director, Frito Lay India
ISAP OrganogramI S A P O R G A N O G R A M
Executive Director
Chief Operating Officer
Coordinator – Events
Regional Coordinators North, Central, West, South & N.East
Coordinator-Query Redress
Chapter CoordinatorsCurrently about 83 are functioning at village, district levels in states, and Union territories namely: Maharashtra, Gujarat, Madhya Pradesh, Uttar Pradesh, Uttaranchal, Punjab, Chandigarh, Himachal Pradesh, Andhra Pradesh, Karnataka, Tamil Nadu, Pondicherry, West Bengal, Bihar, Orissa, & North Eastern states.
Panel of experts(A) who deliver solutions to
specific projects as consultants
Farmer intending to use Agri-Knowledge (KRISHAK) (1) We have more than 100,000 farmers as members
Chairman
Coordinator – HRD Services
Coordinator - P.R. & Communications
Board
Farmer Needs
FARMER
Irrigation
Market Information
Credit
InputsTechnology
Storage
MarketLinkage
MarketUnderstanding
Farmer Problem Tree
LAND WATER FOREST TRIBAL COMMUNITY RESOURCEUTILISATION
High MortalityRate
Low Productivity
of Land
Lack of improved
agricultural practices
Soil erosion
Low water holding capacity
Denuded lands
Acidic soil
Inadequate Availability of
Water for Irrigation/Drinking
No maintenance of irrigation /
drinking water structures
Lack of proper utilisation of
water
Reduced availability of
forest produce
High runoff
Water Logging near the Canal
FuelwoodInaccessibility
Less vegetation
cover
Distress Migration
Poor Health
Gender Inequity
Unemployment
Low Land Holding
High Population
Density
Lack of Balance Nutrition
Health Problems like TB, malaria,Diarrhoea
Lack of HigherEducation
Low fertility of soilsLow lands water logged
Lack of Health & Sanitation
FacilitiesLack of
Medicare
Illiteracy
Belief on Superstition
Lack of Awareness Regarding
HealthPoor Educational
Facilities
Lack of Off-farm Activities
Lack of Alternate Income
Generation Options
Poor Infrastructure
Lack of Communication
Facilities(Remoteness)
Non availability market (access /
linkage)
Very Few/almost none People’s &
Govt. Institutions. in Area
PROBLEM TREE
Non availability of Water, Poverty, Lack of Informed Choices or Opportunities
Less protection of forest area
High Infant Mortality Rate
Contaminateddrinking water
Low Milk Yield of Livestock
Livestock mostly for Agricultural use and selling for meat
80% paddy cultivation Output levelOutput level
Outcome levelOutcome level
Impact levelImpact level
Value Proposition1. There is no P2P organization which enables inter connectivity
and sharing that would unleash nation wide synergies.
2. The farming community does not have access to the expertise and excellence that exist in pockets across the country though there are multiple research institutions.
3. There is a need of an organization that will use the strengths of the current day Information and Communication Technologies to satisfy the needs of the farming community by providing information and knowledge through a volunteer network.
ISAP aims at developing such an organization which will work in complement with the existing public and private initiatives in ICT in agriculture.
Vision And Value Proposition
Expertise and excellence that exist in pockets
across the country and overseas
The farming community scattered
throughout the country
ISAP - forum to consolidate and
Network across farmer need satisfiers
Information Technology
Agri-clinics & entrepreneurs
Support organisations – Drishtee, N-logue, etc.
In-house management, consulting and
dissemination expertise
Private, govt., NGO initiatives
Enablers
Queries coming inSolutions going out
Methodology
1. Creation of a city/ center wise network of functional experts.
2. Enrollment of Agribusiness professionals as associates ……graduates, progressive farmers, manufacturers, service providers, buyers of agricultural products and services
3. Routing queries to appropriate experts for problem solving
4. Documentation of problem solving experiences on the network which will be the first place to query for the service seekers
Methodology
Classification:
The panel of experts are classified according to their area of specialization. The 46 areas have been finalized in consultation with the research institutes and include –crop specialization, agro climactic zone specialization, soil conservation, plant pathology, market linkages, veterinary services, irrigation expertise, etc
Methodology
Software:
A software system has been developed to handle experts and users database, query submission, query routing, query solution submission, solution delivery, solution data-basing, database querying, expert search, user search.
Methodology: Categories of members
(1) Agri-Expert
(2) Disseminator of Agri-knowledge
(3) Agri-Knowledge Volunteer
(4) Partner Non-governmental Organizations (NGOs)
(5) Farmer intending to use the Agri-Knowledge
(6) Industrial User of the Agri-Knowledge
Methodology
(7) Partner Research Organizations
(8) Agri Journalist who writes exclusively/extensively on Agricultural issues
(9) Village Institution Leader who is engaged in agricultural and rural development activity at the village level
The knowledge NetworkUniversity and research institutions knowledge bank
Individual Experts involved in specific areas
Corporate knowledge and farmers FAQ
University and farmers’ past interactions
Other sources of best practices
Sea
rcha
ble
and
inte
lligen
t que
ry
base
d d
ata
base
Govt. Extension service
providers
Private Sector extension
service providers
Rural internet Kiosk operators
Dig
itiza
tion
and
oth
er IC
T m
edia
fri
endl
y fo
rms
Others
Digitized sources of best practices and market intelligence
Market intelligence service providers
FARM
ING
CO
MM
UNITY
–La
rge,
sma
ll a
nd m
arg
ina
l
Print and broadcast content providers
Cooperatives
NGOs
Highlights…………..
*Information Centres(83): Most of the chapter co-ordinators serve as information centres for the local community and are run by businessmen, individuals as well as NGOs.
**Farmers(1,25,000): Besides the regular sign ups that we have with farmers through our chapters, the OXFAM project where we worked with 18 partner organisations in 9 states saw us sign up around 100,000 farmers as ISAP members.
***No of markets covered(287): We are sourcing information on 31 markets from NHB, 200 Markets from DMI, Government of India and 56 markets from Agriwatch.
****No of experts: More than 10,000 professionals have signed up as members of ISAP out of whom 70 percent can be categorised as experts in one of more of the 46 sub categories we have identified within the agriculture sector for expertise.
Reasons for expansion of network…………..
Intrinsic motivation of agriculture and allied sector graduates to give back to society.
Use of mass media
Vernacular papers
Agricultural Publications
Online Campaigns
Search Engine optimisation
Advts on google
Related Links
HR Services
Highlights…………..ISAP has been able to gather a team of experts to provide expert consulting services to large organisations.
·We are working with FAO on an assignment which involves mapping of meat value chain and exploring policy variables that will enhance livelihood security of goat farmers.
·We further plan to work with FAO and CALPI on informal milk markets in Orissa.
·ISAP is working with JBIC (Japan Bank for International Co-operation) on a project in Orissa which deals with irrigation and water distribution among small landowners.
·We have been awarded several contracts with Department of Science and Technology, GOI for projects pertaining to agriculture sector.
·We have completed make trade fair campaign funded by Oxfam.
Highlights…………..Working with Biodiversity UK for value addition in work of local NGOs.
We also had expert visitors(3 teams) from Winrock USA, to study our ICT based network and they have given us a plan of action to fine tune and improve ISAP’s knowledge delivery systems.
We are probably the largest Organisation of agricultural professionals anywhere in the world. We are planning a ten-fold increase in membership within the next 3 years.
ISAP has been selected by Digital Partners, USA as one of the Most Promising Social Enterprises for their 2002 Award.
Ashoka and LEAD fellowships
Revenue Streams
Query Query Redressal Redressal SystemSystemFarmer’s QueriesDisease, growing, input, soil, markets
ISAP Expert panel of expertsSubject specialists
Region specialists
Market specialists
Wide range of queries can be addressed
Large number of queries can be addressedLimited number of queries are answered, this way
Company/NGO/Kiosks/Govt AgenciesIn-house specialists for product features and usage (own products)
3000 queries have been raised and answered with Industry pickingup the cost of this exercise.
Revenue Streams
FAQ database Management SystemFAQ database Management System
Digitising all the knowledge that could be made available to user SMEs/farmers in a digital format.
Purpose
Ready Reckoner for front line NGOs/Kioks/ Company field staff to be able to answer farmer queries
Form
Easy to use, menu driven software
Revenue Streams
HR ServicesHR Services
Recruitment
Training and Capacity Building
Consulting/Research ProjectsEvaluation of an existing/proposed developmental program- CAPART
Socio-economic impact analysis- FAO Project
Developing sustainable linkages in social projects-JBIC
Policy impact analysis and remedial steps-OXFAM
Risk Mitigation- ICICI/NCDEX
Non Revenue Activities
Online discussions groups
News letters
Online/offline events
The Ultimate Outcomes Of Isap Work
The enabler and facilitator:
Farmers are able to market their products to appropriate purchasers at appropriate rates.
Farmers are able to easily access useful expert advice on crop management at a reasonable cost
Farmers get assistance in working capital and risk coverage
Recommendations for increasing ICT based private initiatives
1. The govt MOA/extn dept should accept that they cannot reach 0.6 million villages on their own.The governments (state and center) should play the role of the enabler by harnessing the experience and expertise gained by the existing initiatives.
2. Most of the successful initiatives have a critical component in its chain – the village level entrepreneur who invests in and runs the kiosks from where the services are disseminated. The government could play a decisive role here by
a. Ensuring availability of space at strategic locations (eg.regulated markets)
b. Digitising all available content available with Public Research Agencies
3. For all the e-governance related initiatives/ services, the administrative machinery at district level could play a key role by prioritizing the on-line conversion of as many services as possible and facilitating the usage of ICT delivery modes
4. Providing Syndicated content from various govt. departments in the area of health, education and agriculture to the various initiatives on commercial terms
5. Public Agencies should not compete with the services offered by small private entrepreneurs after they have launched their services at a particular location.
6. Human Resource Training and Development on the lines of what is being executed by MANAGE in the context of Agri-clinics
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