Post on 12-Apr-2017
Quick Snapshot
Wk 14 -2013
MCCS
ABP ANANDAPeriod – Wk 14’2013
TG – MF 15+ SEC:ABC CSMarket – West Bengal
Vs. last week Bengali News gained by 21%
Bang
la G
EC
Bang
la ..
.
Bang
la M
ov.
Bang
la M
...
0
10
20
30
40
50
37
93 1
% Genre Sh.
Source : TAM Period : Wk 14 2013
Bengali news genre showing a growth of almost 22% Vs. last
year
0.0
2.0
4.0
6.0
8.0
10.0
12.0
8.0
9.7
% Genre Share
Wk 7- 14'12 Wk 7-14'13
Source : TAM Period : Wk 7-14 Year : 2012 & 2013
Vs. last year the time spent on the genre has increased
ABP Ananda: Undisputed leader in the market
ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS
27%24%
21%
15% 14%
% Mkt. Share
Wk 7-14'13
Source : TAM Period : Wk 7-14’2013
ABP Ananda leading in both TG’s
ABP Ananda
24 GHANTA
Kolkata TV
News Time
Bangla
RPLUS0.0
5.0
10.0
5.3 4.9 4.6 4.5
2.3
CS 4+
Reac
h in
Mn.
ABP Ananda
24 GHANTA
Kolkata TV
News Time
Bangla
RPLUS0
5
10
5 4 4 4
2
CS 15+
Reac
h in
Mn.
Source : TAM Period : Wk 7-14’2013
ABP Ananda leading in almost all TAM reported markets
% Market ShareChnls WB .1 to 1 Mn WB rest 1mn + WB East All India24 GHANTA 39 40 24 24 24ABP Ananda 38 33 26 26 26Kolkata TV 9 9 21 21 21News Time Bangla 12 17 16 15 15RPLUS 1 2 13 13 13
Channel Kolkatta Wk 14'1324 GHANTA 21 Kolkatta universe has changed from Wk 14ABP Ananda 30 Cross Analysis not possibleKolkata TV 20News Time Bangla 8RPLUS 21
Source : TAM Period : Wk 7-142013
ABP Ananda scoring high on Talk Shows/Chat Shows &
Interviews/Portraits
Source : TAM Period : Wk 14’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
Genre
24 GHANTA
ABP Ananda
Kolkata TV
News Time
BanglaRPLUS Grand
Total
News Bulletin 24% (26%) 18% 11% 21% 208Cartoons/Animation 0% 0% (61%) 39% 0% 28News Headlines 5% 0% (95%) 0% 0% 23Talk Shows/Chat Shows 0% (100%) 0% 0% 0% 18Interviews/Portraits/Discussions 30% (55%) 2% 1% 11% 17Sports Magazines 14% (25%) 19% 17% 24% 13Reviews/Reports (34%) 15% 25% 11% 15% 12Film Based Magazines 0% (55%) 38% 7% 0% 9
Thank You