Julia Chiacchiere

The Hyperloop

FA102a, Research and Speculative Product/Service Development

Assignment one, Research

“The Deal With the Hyperloop”

Julia ChiacchiereThe Hyperloop

http://waitbutwhy.com/2015/06/hyperloop.html

Assignment one, Research

-Passengers will travel in a small capsules holding 28 people.

Julia ChiacchiereThe Hyperloop

phys.org/news/2015-07-elon-musk-high-speed-hyperloop-mars.html

Assignment one, Research

-Traveling at 760 mph, the capsule will whiz from LA to San Francisco in only 35 minutes.

Julia ChiacchiereThe Hyperloop

www.fastcompany.com/3041043/elon-musks-hyperloop-prototype-probably-coming-to-texas

Assignment one, Research

Julia ChiacchiereThe Hyperloop

-While seated, virtual windows will project landscapes through motion capture technology. mediabrands.pub/the-hyperloop-rethinking-transport/

theamericangenius.com

Assignment one, Future product or service

Julia ChiacchiereThe Hyperloop

The Hyperloop

- New mode of transportation- Inexpensive for travelers - Is fast and frequent

Assignment two, Sources for Brand Character Words

Julia ChiacchiereThe Hyperloop

pocket-lint.com/news/132405-what-is-elon-musk-s-700mph-hyperloop-the-subsonic-train-explained

treehugger.com/public-transportation/could-2500-mph-vactrain-replace-airlines.html

Brian Merchant, author

Assignment two, Naming Process

Julia ChiacchiereThe Hyperloop

The Hyperloopo Busyo Scenico 360o West

Coasto Quicko FuturisticVacTraino Early 1900’s concept for a fast “vacuum train”.

Bullet Coaster

Assignment two, Final Product/Service Name

Julia ChiacchiereThe Hyperloop

The Bullet-Coastero A spin on the traditional bullet train, the name is

simple, portraying its west coast market, old school reliability, and speedy design.

Assignment two, Brand Character Diagram Sketches

Julia ChiacchiereThe Hyperloop

The Bullet-Coaster

Assignment two, Brand Character Diagram

Julia ChiacchiereThe Hyperloop

The Bullet-Coaster

Bullet-Coaster

Persona

Tone

Purpose

Language

o Revolutionary

o Advanced

Travel o Businesso Pleasure

o Smarto Easyo Futur

e

o Convenient

o Quicko Effortless