New hyperloop

Julia Chiacchiere

The Hyperloop

FA102a, Research and Speculative Product/Service Development

Assignment one, Research

“The Deal With the Hyperloop”

Julia ChiacchiereThe Hyperloop

http://waitbutwhy.com/2015/06/hyperloop.html


-Passengers will travel in a small capsules holding 28 people.


phys.org/news/2015-07-elon-musk-high-speed-hyperloop-mars.html


-Traveling at 760 mph, the capsule will whiz from LA to San Francisco in only 35 minutes.


www.fastcompany.com/3041043/elon-musks-hyperloop-prototype-probably-coming-to-texas



-While seated, virtual windows will project landscapes through motion capture technology. mediabrands.pub/the-hyperloop-rethinking-transport/

theamericangenius.com

Assignment one, Future product or service


The Hyperloop

- New mode of transportation- Inexpensive for travelers - Is fast and frequent

Assignment two, Sources for Brand Character Words


pocket-lint.com/news/132405-what-is-elon-musk-s-700mph-hyperloop-the-subsonic-train-explained

treehugger.com/public-transportation/could-2500-mph-vactrain-replace-airlines.html

Brian Merchant, author

Assignment two, Naming Process


The Hyperloopo Busyo Scenico 360o West

Coasto Quicko FuturisticVacTraino Early 1900’s concept for a fast “vacuum train”.

Bullet Coaster

Assignment two, Final Product/Service Name


The Bullet-Coastero A spin on the traditional bullet train, the name is

simple, portraying its west coast market, old school reliability, and speedy design.

Assignment two, Brand Character Diagram Sketches


The Bullet-Coaster

Assignment two, Brand Character Diagram


The Bullet-Coaster

Bullet-Coaster

Persona

Tone

Purpose

Language

o Revolutionary

o Advanced

Travel o Businesso Pleasure

o Smarto Easyo Futur

e

o Convenient

o Quicko Effortless

New hyperloop

Technology

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