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Product Life Cycle of DEUTSCHE POD (DP) Presented by: Ashish Jha, Diego Gomez, Sunil Singwala, Prashanth Reddy, Miguel Arraiz

Transcript of Hyperloop edited

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Product Life Cycle of

DEUTSCHE POD (DP)

Presented by: Ashish Jha, Diego Gomez, Sunil Singwala, Prashanth Reddy, Miguel Arraiz

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ContentsExisting transportation systemChanges in systemIntroduction - HyperloopNew system - Deutsche PodProduct life cycle of systemConclusion

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Existing Transportation System in Germany3 Main transport systems:

- Air transport- Rail transport- Road & Automotive transport

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Air transport

• Airplanes made uncompetitive for travel within Germany

• Due to low airfares, nowadays domestic air travel is becoming more attractive

Rail transport

• Huge importance in Germany´s transportation system

• Subsidies on short-distance trains

• Good communication between an important cities around Europe

Road & Automotive transport

• Very high level of traffic volume

• Constant increase in the past few decades

• Tolls introduced in 2005

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Why do we need change?Relatively high traffic

density

• Individual road usage has increased nowadays

• Further increase of traffic is expected in near future

• Government is promoting the use of public transport

Emissions

• Use of electric cars is getting more and more important

• Importance of bicycles to move inside the city for short distances

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Germany : CO2 emissions & its targets by 2020

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Introduction - HyperloopFifth mode of Transportation system

proposed by Elon MuskHigh speed transportation system for

people and goods in evacuated tubes

Google image

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How it works?

http://www.spacex.com/sites/spacex/files/hyperloop_alpha-20130812.pdf

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Deutsche Pod ? Interlinked and autonomous systemFront door to final destinationFlexible timings

RequirementMobile phone with internet connection

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Quick overview of DP Transportation systemFeed in information on DP AppFew minutes walkBoard into PodPod will take you to the Hyperloop station Enjoy the speedPod will run on street Pod will drop customer to final destination

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Consider a situation !!!!

DateTime rangeYour location

Google image

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www.businessinsider.de

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Google image

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Product Life Cycle Management

Lecture notes

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Product Life Cycle ManagementTransportationIntroduction • Market research

• Awareness• Promotion & Advertising• Attractive offers

Growth • Monitoring revenue• Identifying potential

competitors• Sustainability

Maturity • Expansion• Modification• Search for investors

Decline • Upgrade• Innovation• Motivating investors

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Communication

Product Life Cycle Management

Introduction • Awareness• Launching App with special

features• Connecting people on social

mediaGrowth • Customer feedback

• Analyzing those feedback• Looking for new means to reach

peopleMaturity • App upgradation

• Improve customer relation

Decline • Looking for new means to reach untouched population .

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Marketing

Product Life Cycle Management

Introduction • Market analysis

Growth • Marketing strategies

Maturity • Expansion of market

Decline • Market analysis• Innovation

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Conclusion This front door to destination transportation system

will take you to your destination in couple of hours.Without any: Hassle or Traffic

Driving energy is totally Green Company named “Hyperloop One“ is working on the

same system in Dubai .

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REFERENCEShttp://www.businessinsider.dehttps://hyperloop-one.com/www.spacex.com/hyperloop THANK YOU !!!!