Post on 04-Jul-2015
description
Copyright © 2014 Netbiscuits
Company Overview
Netbiscuits May 2014
Copyright © 2014 Netbiscuits
The web on mobile is critical to our everyday lives
Copyright © 2014 Netbiscuits
Search is #1 activity on mobile Web
90% use Search on their mobile devices daily
Copyright © 2014 Netbiscuits
User expectations
70% of visitors will abandon a site not optimized for mobile
Copyright © 2014 Netbiscuits
We help companies analyse and improve mobile websites – increasing engagement and conversions
Copyright © 2014 Netbiscuits
Netbiscuits at every stage in the evolution of the mobile web
In April 2014 Netbiscuits introduces FREE Mobile Analytics and Device
Detection
Netbiscuits launches Mobile Analytics
Netbiscuits launches Device Detection
Netbiscuits is the 1st mobile web platform to support HTML5
Netbiscuits launches 1st Video Transcoding Engine
Netbiscuits implements 1st Mobile Device Profiling Database
Netbiscuits creates 1st WAP sites
WAP (WML)
Proprietary ML (XML)
HTML5 (+ CSS3)
RWD (RESS and Adaptive)
Copyright © 2014 Netbiscuits
Marketing analytics to help you:
Identify Bounce Rate Causes
Improve website reach
Deliver more personalized web content
Increase conversions from the mobile channel
Enrich desktop analytics with mobile user behavior
Enhances responsive web design to:
Route web traffic
Optimize web testing
Adapt site features and technology
Improve speed and page load times
Extend reach to every device
Netbiscuits Mobile Analytics Netbiscuits Device Detection
Use Netbiscuits mobile analytics and device detection for creating engaging web experiences
Copyright © 2014 Netbiscuits
Our Customers
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Using analytics for insight-driven personalised experiences
Copyright © 2014 Netbiscuits
Marketing 101: Understand your customers, identify segments, deliver targeted messages…
Keeping your customers’ preferences at the heart of campaigns will be a key trend in 2014 Anthony Wilkey, Business2Community.com
A great digital experience is no longer a nice-to-have, it’s a make-or-break point for your business Forrester quoted in Forbes
Marketers will start contextualizing their data, drawing even richer insights Melissa Parrish, Principal Analyst, Forrester
Data will be the driver for capturing more customers, up-selling to existing customers and retaining them for the long term... James Gagliardi, Innovation Insights
Copyright © 2014 Netbiscuits
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Different devices for different scenarios…
Context and device vary hugely – track the differences and take advantage
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Create personas based on behaviour and preference
Identify how they’re engaging to improve conversion
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Profile visitors based on capabilities
Make content and UX decisions to maximise conversion
Copyright © 2013 Netbiscuits 14
Copyright © 2014 Netbiscuits
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Netbiscuits Dashboards for Mobile Visitor Insights
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Netbiscuits Custom Reports
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Powerful Google Integration : Working with Personas
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Bounce Rate Dashboard using Google API
Copyright © 2014 Netbiscuits
Export Sample: Performance varies by operating system
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
100%
0 to 26.18 26.19 to 36.09
36.10 to 72.94
72.95 to 106.37
106.38 to 130.05
130.06 to 140.16
140.17 to 164.96
164.97 to 170.16
>170.16
Volume of traffic, proportion by JS Benchmark category
BlackberryOS Firefox OS iOS Windows Phone Android
Copyright © 2014 Netbiscuits
Export Sample: Performance varies by operating system
0.00% 20.00% 40.00% 60.00% 80.00%
100.00%
Distribution of JavaScript Benchmark by Operating System
Firefox OS iOS Windows Phone Android
Copyright © 2014 Netbiscuits
Summary
Knowing and targeting based on variety in context, preferences, behaviour and device means lower abandonment rates and higher conversion and engagement rates
Mobile no longer a ‘nice to have’, but rather an essential communications channel to the customer. Expect search to grow significantly
Ever-increasing drive towards personalised content and experience. Start simple, grow with your requirements and understanding. Make mobile web strategy decisions that can adapt accordingly
Copyright © 2014 Netbiscuits
Thank You