Mm live 2012_ netbiscuits
-
Upload
mobile-marketing-magazine -
Category
Documents
-
view
570 -
download
2
description
Transcript of Mm live 2012_ netbiscuits
![Page 1: Mm live 2012_ netbiscuits](https://reader034.fdocuments.in/reader034/viewer/2022051815/540e7f768d7f728d7e8b4ddb/html5/thumbnails/1.jpg)
You don't need a Mobile Strategy, your Strategy needs Mobile
Andrea Ramponi
Director Business Development & Partnership EMEA Netbiscuits
1 October 2012
![Page 2: Mm live 2012_ netbiscuits](https://reader034.fdocuments.in/reader034/viewer/2022051815/540e7f768d7f728d7e8b4ddb/html5/thumbnails/2.jpg)
Nothing is the same since the iPhone
Mobile is the first truly personal mass media
It is our permanent companion
It puts the Web at our fingertips 24/7
It empowers us to consume when we like
October 11, 2012 © Netbiscuits 2012 2
Mobile vs. Desktop 2007 - 2015E (millions of users, gobally)
Source: ComScore (Morgan Stanley), Q1 2012
![Page 3: Mm live 2012_ netbiscuits](https://reader034.fdocuments.in/reader034/viewer/2022051815/540e7f768d7f728d7e8b4ddb/html5/thumbnails/3.jpg)
Mobile is a Real Game Changer
Consumers now use more than one device
Mobile services - one among many touch points
Combination of connected platforms and local devices
October 11, 2012 © Netbiscuits 2012 3
Source: Yahoo Germany, February 2012
Web Usage in %
can imagine to use in the future
used for web access already today
![Page 4: Mm live 2012_ netbiscuits](https://reader034.fdocuments.in/reader034/viewer/2022051815/540e7f768d7f728d7e8b4ddb/html5/thumbnails/4.jpg)
But even Top Business is not Getting it Right
80% of FTSE companies do not yet support mobile devices on their corporate websites
October 11, 2012 © Netbiscuits 2012 4
4.25 mobile content optimisation issues on average per page
Only 35% are using device detection to ensure their mobile content is correctly served
Basic failings in execution undermine mobile investment
Source: "How mobile-ready is the FTSE100?" Magus Research Ltd and Investis Ltd, Feb 2012 http://bit.ly/SzRXIt
![Page 5: Mm live 2012_ netbiscuits](https://reader034.fdocuments.in/reader034/viewer/2022051815/540e7f768d7f728d7e8b4ddb/html5/thumbnails/5.jpg)
Mobile Impacts on the Entire Business
Focus on Performance & Quality for Users
October 11, 2012 © Netbiscuits 2012 5
Source: Masha Fisch, Google Mobile Ads Marketing, Sep 25, 2012 http://bit.ly/QFpIn1
![Page 6: Mm live 2012_ netbiscuits](https://reader034.fdocuments.in/reader034/viewer/2022051815/540e7f768d7f728d7e8b4ddb/html5/thumbnails/6.jpg)
Disappointed Mobile Users go to Competitors
1. Missed revenue opportunity
2. Loss of brand loyalty
3. Competitive disadvantage
October 11, 2012 © Netbiscuits 2012 6
Source: http://www.webperformancetoday.com/2011/11/23/case-study-slow-page-load-mobile-business-metrics/
![Page 7: Mm live 2012_ netbiscuits](https://reader034.fdocuments.in/reader034/viewer/2022051815/540e7f768d7f728d7e8b4ddb/html5/thumbnails/7.jpg)
Mobile in YOUR Strategy Means People First
October 11, 2012 © Netbiscuits 2012 7
Mobile is about people and corporate culture
Your business owners need to understand and embrace mobility: It is a part of everything – a horizontal in every value chain
It is paramount to understand your audience’s mobile use cases and determine how you serve them where and when they want it
![Page 8: Mm live 2012_ netbiscuits](https://reader034.fdocuments.in/reader034/viewer/2022051815/540e7f768d7f728d7e8b4ddb/html5/thumbnails/8.jpg)
Anchor Mobile in YOUR Strategy
October 11, 2012 © Netbiscuits 2012 8
Mobile is also about process and technology
The challenge of mobile is how to harness diverse technology for the needs of your business
There is no one right solution: Mobility is a complex, multi-channel, multi-device and cross platform technology
![Page 9: Mm live 2012_ netbiscuits](https://reader034.fdocuments.in/reader034/viewer/2022051815/540e7f768d7f728d7e8b4ddb/html5/thumbnails/9.jpg)
Best Practice for YOUR Strategy
Quality – Provide the best possible user experience on the widest range of devices
Efficiency – Use standard technologies, leverage leading platforms and partners
Performance – Rely on infrastructure and services proven to be enterprise-class
ROI – Go Web-first to accelerate time to market, maximize reach, and cut costs
October 11, 2012 © Netbiscuits 2012 9
Four things that DIY-solutions cannot sustainably guarantee
![Page 10: Mm live 2012_ netbiscuits](https://reader034.fdocuments.in/reader034/viewer/2022051815/540e7f768d7f728d7e8b4ddb/html5/thumbnails/10.jpg)
Five Key Trends to be Ready for
1. Mobile Device Proliferation
2. Web Access
3. Web Usage
4. Mobile Application Development
5. Move to Cloud
October 11, 2012 © Netbiscuits 2012 10
Be integrative, be adaptive, be targeted
![Page 11: Mm live 2012_ netbiscuits](https://reader034.fdocuments.in/reader034/viewer/2022051815/540e7f768d7f728d7e8b4ddb/html5/thumbnails/11.jpg)
Why Customers Choose Netbiscuits
The global leader in web development cloud platforms
October 11, 2012 © Netbiscuits 2012 11
Ease of use and speed of deployment
Best customer mobile web experience
World leading integration into top web service vendors
Most comprehensive, fully tested & quality-assured device library
Legacy &future technology protection with Adaptive Strategy
Lowest total cost of ownership