Netbiscuits Company Overview May 2014

Copyright © 2014 Netbiscuits

Company Overview

Netbiscuits May 2014


The web on mobile is critical to our everyday lives


Search is #1 activity on mobile Web

90% use Search on their mobile devices daily


User expectations

70% of visitors will abandon a site not optimized for mobile


We help companies analyse and improve mobile websites – increasing engagement and conversions


Netbiscuits at every stage in the evolution of the mobile web

In April 2014 Netbiscuits introduces FREE Mobile Analytics and Device

Detection

Netbiscuits launches Mobile Analytics

Netbiscuits launches Device Detection

Netbiscuits is the 1st mobile web platform to support HTML5

Netbiscuits launches 1st Video Transcoding Engine

Netbiscuits implements 1st Mobile Device Profiling Database

Netbiscuits creates 1st WAP sites

WAP (WML)

Proprietary ML (XML)

HTML5 (+ CSS3)

RWD (RESS and Adaptive)


Marketing analytics to help you:

Identify Bounce Rate Causes

Improve website reach

Deliver more personalized web content

Increase conversions from the mobile channel

Enrich desktop analytics with mobile user behavior

Enhances responsive web design to:

Route web traffic

Optimize web testing

Adapt site features and technology

Improve speed and page load times

Extend reach to every device

Netbiscuits Mobile Analytics Netbiscuits Device Detection

Use Netbiscuits mobile analytics and device detection for creating engaging web experiences


Our Customers


9

Using analytics for insight-driven personalised experiences


Marketing 101: Understand your customers, identify segments, deliver targeted messages…

Keeping your customers’ preferences at the heart of campaigns will be a key trend in 2014 Anthony Wilkey, Business2Community.com

A great digital experience is no longer a nice-to-have, it’s a make-or-break point for your business Forrester quoted in Forbes

Marketers will start contextualizing their data, drawing even richer insights Melissa Parrish, Principal Analyst, Forrester

Data will be the driver for capturing more customers, up-selling to existing customers and retaining them for the long term... James Gagliardi, Innovation Insights


11

Different devices for different scenarios…

Context and device vary hugely – track the differences and take advantage


Create personas based on behaviour and preference

Identify how they’re engaging to improve conversion


Profile visitors based on capabilities

Make content and UX decisions to maximise conversion

Copyright © 2013 Netbiscuits 14


14

Netbiscuits Dashboards for Mobile Visitor Insights


Netbiscuits Custom Reports


Powerful Google Integration : Working with Personas


Bounce Rate Dashboard using Google API


Export Sample: Performance varies by operating system

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

100%

0 to 26.18 26.19 to 36.09

36.10 to 72.94

72.95 to 106.37

106.38 to 130.05

130.06 to 140.16

140.17 to 164.96

164.97 to 170.16

>170.16

Volume of traffic, proportion by JS Benchmark category

BlackberryOS Firefox OS iOS Windows Phone Android


Export Sample: Performance varies by operating system

0.00% 20.00% 40.00% 60.00% 80.00%

100.00%

Distribution of JavaScript Benchmark by Operating System

Firefox OS iOS Windows Phone Android


Summary

Knowing and targeting based on variety in context, preferences, behaviour and device means lower abandonment rates and higher conversion and engagement rates

Mobile no longer a ‘nice to have’, but rather an essential communications channel to the customer. Expect search to grow significantly

Ever-increasing drive towards personalised content and experience. Start simple, grow with your requirements and understanding. Make mobile web strategy decisions that can adapt accordingly


Thank You

Netbiscuits Company Overview May 2014

Marketing

Transcript of Netbiscuits Company Overview May 2014