Post on 18-May-2015
description
DESIGN MARKETPLACE WITH CURATED SALES.
Design is everything and everywhere:
home & living, fashion, art from fresh young brands.
MADE SOCIAL.
Customers get NewsFeeds from their desired brands.
Brands can set up their shops and customize it. We help with
marketing, sales, logistics.
OUR TEAM
OUR TEAM
10 THINGS WE LEARNED BUILDING MYBAZE
1. CUSTOMER DEVELOPMENT PROCESS
Customerdiscovery
Customervalidation
Customercreation
Customerbuilding
MAKE MISTAKES AND BE ITERATIVE
DONE IS BETTER
THAN
Perfect
FAIL FAST&
CHANGE THINGS
2. BUSINESS MODEL CANVAS
3. MEASURE EVERYTHING (AARRR) AARRR
• Social Networks • Apps & Widgets • Domains • Blogs • Email • SEM • SEO • PR • Campaigns, Contests • Affiliates • Biz Dev • Direct, Tel, TV
www.mybaze.com
Acquisition
Marketing Channels: • largest-volume (#) • lowest-cost ($) • best-performing (%)
3. MEASURE EVERYTHING (AARRR) AARRR Activation
Activation Criteria:10-30+ seconds2-3+ page views3-5+ clicks1 key feature usage
Do LOTS of landing page tests & A/B tests - just make lots of dumb guesses & iterate QUICK
• Happy 1st Visit • Email/Blog/RSS/Widget Signup • Acct Signup
www.mybaze.com
3. MEASURE EVERYTHING (AARRR) AARRR Retention
Automated emails are simple & easy retention feature
• lifecycle emails @ +3, +7, +30d • status emails weekly/monthly • event-based emails as they occur
3. MEASURE EVERYTHING (AARRR) AARRR Referral
Only encourage users torefer *after* they have“happy” user experience;
avg score >= 8 out of 10
3. MEASURE EVERYTHING (AARRR) AARRR Revenue
$ $ $Metrics specific for our business
• Ads, Leads Gen • Subscription, etc. • Biz Dev
4. TEAM AND WORK CULTURE MATTER
GET. SHIT. DONE.
5. BUILD A BRAND AND A PRODUCT THAT EXCITES
6. EXECUTION IS KING
7. FOCUS ON ONE THING AT A TIME
8. HAVE FUN
9. BE TRANSPARENT, TELL THE TRUTH
10. THINK LIKE AN INVESTOR
THERE IS ONLY ONE BOSS. THE CUSTOMER.WHOEVER HE/SHE IS.
COMPUTING CLOUD
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TECHNOLOGY