DESIGN MARKETPLACE WITH CURATED SALES.

Design is everything and everywhere:

home & living, fashion, art from fresh young brands.

MADE SOCIAL.

Customers get NewsFeeds from their desired brands.

Brands can set up their shops and customize it. We help with

marketing, sales, logistics.

OUR TEAM

OUR TEAM

10 THINGS WE LEARNED BUILDING MYBAZE

1. CUSTOMER DEVELOPMENT PROCESS

Customerdiscovery

Customervalidation

Customercreation

Customerbuilding

MAKE MISTAKES AND BE ITERATIVE

DONE IS BETTER

THAN

Perfect

FAIL FAST&

CHANGE THINGS

2. BUSINESS MODEL CANVAS

3. MEASURE EVERYTHING (AARRR) AARRR

• Social Networks • Apps & Widgets • Domains • Blogs • Email • SEM • SEO • PR • Campaigns, Contests • Affiliates • Biz Dev • Direct, Tel, TV

www.mybaze.com

Acquisition

Marketing Channels: • largest-volume (#) • lowest-cost ($) • best-performing (%)

3. MEASURE EVERYTHING (AARRR) AARRR Activation

Activation Criteria:10-30+ seconds2-3+ page views3-5+ clicks1 key feature usage

Do LOTS of landing page tests & A/B tests - just make lots of dumb guesses & iterate QUICK

• Happy 1st Visit • Email/Blog/RSS/Widget Signup • Acct Signup

www.mybaze.com

3. MEASURE EVERYTHING (AARRR) AARRR Retention

Automated emails are simple & easy retention feature

• lifecycle emails @ +3, +7, +30d • status emails weekly/monthly • event-based emails as they occur

3. MEASURE EVERYTHING (AARRR) AARRR Referral

Only encourage users torefer *after* they have“happy” user experience;

avg score >= 8 out of 10

3. MEASURE EVERYTHING (AARRR) AARRR Revenue

$ $ $Metrics specific for our business

• Ads, Leads Gen • Subscription, etc. • Biz Dev

4. TEAM AND WORK CULTURE MATTER

GET. SHIT. DONE.

5. BUILD A BRAND AND A PRODUCT THAT EXCITES

6. EXECUTION IS KING

7. FOCUS ON ONE THING AT A TIME

8. HAVE FUN

9. BE TRANSPARENT, TELL THE TRUTH

10. THINK LIKE AN INVESTOR

THERE IS ONLY ONE BOSS. THE CUSTOMER.WHOEVER HE/SHE IS.

COMPUTING CLOUD

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STILL COUNTING

2 000 000 lines of code 1000 lines per day

TECHNOLOGY