MyBaze 10 things learned building ecommerce startup

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    18-May-2015
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MyBaze is a design marketplace for fashion, home & living and arts. We are a young e-commerce startup with strong technological foundation and a taste for design. We would like to share with you some thoughts during our humble beginnings.

Transcript of MyBaze 10 things learned building ecommerce startup

  • 1. DESIGN MARKETPLACE WITH CURATED SALES. Design is everything and everywhere: home & living, fashion, art from fresh young brands.

2. MADE SOCIAL.Customers get NewsFeeds from their desired brands. Brands can set up their shops and customize it. We help with marketing, sales, logistics. 3. OUR TEAM 4. OUR TEAM 5. 10 THINGS WE LEARNED BUILDING MYBAZE 6. 1. CUSTOMER DEVELOPMENT PROCESSCustomer discoveryCustomer validationCustomer creationCustomer building 7. MAKE MISTAKES AND BE ITERATIVEDONE ISBETTER THANPerfectFAIL FAST & CHANGETHINGS 8. 2. BUSINESS MODEL CANVAS 9. 3. MEASURE EVERYTHING (AARRR) Social Networks Apps & Widgets Domains Blogs Email SEM SEO PR Campaigns, Contests Affiliates Biz Dev Direct, Tel, TVAARRRAcquisitionwww.mybaze.comMarketing Channels: largest-volume (#) lowest-cost ($) best-performing (%) 10. 3. MEASURE EVERYTHING (AARRR)AA RRRwww.mybaze.comHappy 1st Visit Email/Blog/RSS/Widget SignupActivationActivation Criteria: 10-30+ seconds 2-3+ page views 3-5+ clicks 1 key feature usageAcct Signup Do LOTS of landing page tests & A/B tests - just make lots of dumb guesses & iterate QUICK 11. 3. MEASURE EVERYTHING (AARRR)Automated emails are simple & easy retention feature lifecycle emails @ +3, +7, +30d status emails weekly/monthly event-based emails as they occurAARRRRetention 12. 3. MEASURE EVERYTHING (AARRR)Only encourage users to refer *after* they have happy user experience; avg score >= 8 out of 10AARRRReferral 13. 3. MEASURE EVERYTHING (AARRR)AARRRAds, Leads Gen Subscription, etc. Biz DevRevenue$$$Metrics specific for our business 14. 4. TEAM AND WORK CULTURE MATTER 15. GET. SHIT. DONE. 16. 5. BUILD A BRAND AND A PRODUCT THAT EXCITES 17. 6. EXECUTION IS KING 18. 7. FOCUS ON ONE THING AT A TIME 19. 8. HAVE FUN 20. 9. BE TRANSPARENT, TELL THE TRUTH 21. 10. THINK LIKE AN INVESTOR 22. THERE IS ONLY ONE BOSS. THE CUSTOMER. WHOEVER HE/SHE IS. 23. COMPUTING CLOUD9 24. 01001100 01101111 01110010 01100101 01101101 00100000 01101001 01110000 01110011 01110101 01101101 00100000 01100100 01101111 01101100 01101111 01110010 00100000 01110011 01101001 01110100 00100000 01100001 01101101 01100101 01110100 00101100 00100000 01100011 01101111 01101110 01110011 01100101 01100011 01110100 01100101 01110100 01110101 01110010 00100000 01100001 01100100 01101001 01110000 01101001 01110011 01100011 01101001 01101110 01100111 00100000 01100101 01101100 01101001 01110100 00101110 00100000 01001001 01101110 01110100 01100101 01100111 01100101 01110010 00100000 01110100 01110101 01110010 01110000 01101001 01110011 00100000 01100101 01110010 01101111 01110011 00101100 00100000 01110100 01100101 01101101 01110000 01101111 01110010 00100000 01110011 01100101 01100100 00100000 01110101 01101100 01110100 01110010 01101001 01100011 01100101 01110011 00100000 01100001 00101100 00100000 01110110 01100001 01110010 01101001 01110101 01110011 00100000 01110100 01101001 01101110 01100011 01101001 01100100 01110101 01101110 01110100 00100000 01100100 01101001 01100001 01101101 00101110 00100000 01010011 01100101 01100100 00100000 01101110 01101111 01101110 00100000 01101110 01100101 01110001 01110101 01100101 00100000 01100001 00100000 01110010 01101001 01110011 01110101 01110011 00100000 01110110 01100101 01101000 01101001 01100011 01110101 01101100 01100001 00100000 01110110 01110101 01101100 01110000 01110101 01110100 01100001 01110100 01100101 00100000 01110011 01100101 01100100 00100000 01110101 01110100 00100000 01100001 01110010 01100011 01110101 00101110 00100000 01010011 01100101 01100100 00100000 01110011 01100101 01100100 00100000 01101100 01100101 01100011 01110100 01110101 01110011 00100000 01100001 01100011 00100000 01101100 01101001 01100111 01110101 01101100 01100001 00100000 01100001 01101100 01101001 01110001 01110101 01100001 01101101 00100000 01110100 01101001 01101110 01100011 01101001 01100100 01110101 01101110 01110100 00100000 01110011 01101001 01110100 00100000 01100001 01101101 01100101 01110100 00100000 01100101 01100111 01100101 01110100 00100000 01101110 01101001 01100010 01101000 00101110 00100000 01000001 01100101 01101110 01100101 01100001 01101110 00100000 01100001 01110100 00100000 01101101 01100101 01110100 01110101 01110011 00100000 01101001 01101110 00100000 01110110 01100101 01101100 01101001 01110100 00100000 01100001 01100011 01100011 01110101 01101101 01110011 01100001 01101110 00100000 01110000 01101100 01100001 01100011 01100101 01110010 01100001 01110100 00101110 00100000 01001101 01101111 01110010 01100010 01101001 00100000 01100110 01100101 01110101 01100111 01101001 01100001 01110100 00100000 01101111 01110010 01100011 01101001 00100000 01110001 01110101 01101001 01110011 00100000 01110100 01100101 01101100 01101100 01110101 01110011 00100000 01101001 01101110 01110100 01100101 01110010 01100100 01110101 01101101 00100000 01100011 01101111 01101110 01100111 01110101 01100101 00101110 00100000 01000101 01110100 01101001 01100001 01101101 00100000 01101110 01110101 01101100 01101100 01100001 00100000 01110101 01110010 01101110 01100001 00101100 00100000 01110000 01110010 01100101 01110100 01101001 01110101 01101101 00100000 2 000 000 01101001 01110100 00100000 01100001 01101101 01100101 01110100 00100000 01100001 01101110 01110100 01100101 00100000 01100101 01100111 01100101 01110100 00101100 00100000 01101001 01101101 01110000 01100101 01110010 01100100 01101001 01100101 01110100 00100000 01110101 01101100 01101100 01100001 01101101 01100011 01101111 01110010 01110000 01100101 01110010 00100000 01101110 01101001 01100010 01101000 00101110 00100000 01001001 01101110 01110100 01100101 01110010 01100100 01110101 01101101 00100000 01100101 01110100 00100000 01101101 01100001 01101100 01100101 01110011 01110101 01100001 01100100 01100001 00100000 01100110 01100001 01101101 01100101 01110011 00100000 01100001 01100011 00100000 01100001 01101110 01110100 01100101 00100000 01101001 01110000 01110011 01110101 01101101 00100000 01110000 01110010 01101001 01101101 01101001 01110011 00100000 01101001 01101110 00100000 01100110 01100001 01110101 01100011 01101001 01100010 01110101 01110011 00101110 00100000 01001110 01100001 01101101 00100000 01110011 01100101 01100100 00100000 01110100 01100101 01101100 01101100 01110101 01110011 00100000 01100011 01101111 01101110 01110011 01100101 01100011 01110100 01100101 01110100 01110101 01110010 00101100 00100000 01110000 01101111 01110010 01110100 01110100 01101001 01110100 01101111 01110010 00100000 01110100 01110101 01110010 01110000 01101001 01110011 00100000 01101001 01101110 00101100 00100000 01100001 01100011 01100011 01110101 01101101 01110011 01100001 01101110 00100000 01110101 01110010STILL COUNTING2 000 000 lines of code 1000 lines per day 25. TECHNOLOGY