Marc René GardeyaManager Quality Assurance

Photo: Marco Derksen

Layar Reality Browser“A beautiful, fun mobile app that shows you the things that you can’t see.”

Resulting in discovery, serendipity, understanding and fun experiences

Android iPhone 3G S Symbian

back soon2010

Supported devices

Location & direction

CompassGPS / Cell-ID Camera

Open platform

Everybody can create their own Augmented Reality experiences on Layar

AR experiences

Developers

Layers

Users

Brands & Publishers

Distribution = Reach

Campaigns & Pre-installations

Platforms &Stores

Global Distribution Agreement

Samsung Football PubsTweeps Around Copenhagen Layer Architecture 3D

1500+ layers

Layers

Users

1.000.000+

Augmented Reality is an“Experience Medium”

not just a functional tool

Life Sized Experiences

City Marketing

Layer in development for funda (NL) by AugmentReality (UK)

Marketing as a Service

BankInter layer developed by SignoGeo

Album Launch

Layer developed by SystemK (Japan)

music starts playing automatically when reached pre-defined destination

Layer developed by SystemK (Japan)

www.augmentreality.co.uk

Tours with Props

“Old” art

Layer developed by Hoppala (Germany)

twitter.com/remcovroom

Sharable Treats

Burger Radar

Layer developed by AugmentReality (UK)

www.johnsietsma.com

AR Gaming

Content developers doing business

developing layers for themselves or 3rd parties

announced on MWC Barcelona - available end Q1

Layar facilitates brands, game developers, publishers and producers to sell their AR content & experiences through the Layar Reality Browser.

Payments

Made by John Sietsema

Brands on Layar

3D modelers

Creative Agencies

Architects

Storytellers

Tech developers

Brands

Animators

Artists

Historians

Governments

Game designers

Educators

Ecosystem

Funded! € 2.5 million ($3.4 million)(Sunstone Capital & Prime Technology Ventures)

Need help?

Do it yourself ?

http://dev.layar.com

Thank you

Marc René Gardeyamarc@layar.com

www.layar.com