Mobile Monday Düsseldorf

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Marc René Gardeya Manager Quality Assurance Photo: Marco Derksen

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Feb 22nd, 2010, Presentation at Mobile Monday Düsseldorf

Transcript of Mobile Monday Düsseldorf

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Marc René GardeyaManager Quality Assurance

Photo: Marco Derksen

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Layar Reality Browser“A beautiful, fun mobile app that shows you the things that you can’t see.”

Resulting in discovery, serendipity, understanding and fun experiences

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Android iPhone 3G S Symbian

back soon2010

Supported devices

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Location & direction

CompassGPS / Cell-ID Camera

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Open platform

Everybody can create their own Augmented Reality experiences on Layar

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AR experiences

Developers

Layers

Users

Brands & Publishers

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Distribution = Reach

Campaigns & Pre-installations

Platforms &Stores

Global Distribution Agreement

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Samsung Football PubsTweeps Around Copenhagen Layer Architecture 3D

1500+ layers

Layers

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Users

1.000.000+

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Augmented Reality is an“Experience Medium”

not just a functional tool

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Life Sized Experiences

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City Marketing

Layer in development for funda (NL) by AugmentReality (UK)

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Marketing as a Service

BankInter layer developed by SignoGeo

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music starts playing automatically when reached pre-defined destination

Layer developed by SystemK (Japan)

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www.augmentreality.co.uk

Tours with Props

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“Old” art

Layer developed by Hoppala (Germany)

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twitter.com/remcovroom

Sharable Treats

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Burger Radar

Layer developed by AugmentReality (UK)

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www.johnsietsma.com

AR Gaming

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Content developers doing business

developing layers for themselves or 3rd parties

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announced on MWC Barcelona - available end Q1

Layar facilitates brands, game developers, publishers and producers to sell their AR content & experiences through the Layar Reality Browser.

Payments

Made by John Sietsema

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Brands on Layar

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3D modelers

Creative Agencies

Architects

Storytellers

Tech developers

Brands

Animators

Artists

Historians

Governments

Game designers

Educators

Ecosystem

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Funded! € 2.5 million ($3.4 million)(Sunstone Capital & Prime Technology Ventures)

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Need help?

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Do it yourself ?

http://dev.layar.com

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Thank you

Marc René [email protected]

www.layar.com