Post on 18-Jan-2015
description
www.virtopeanu.ro
NATIVE OR BROWSER MOBILE APPS Pros & Cons
TiMo Meetup
Dan Virtopeanu
13.02.2012
www.virtopeanu.ro
Marketing view
MARKETUSER
experience
www.virtopeanu.ro
Market - Global
• 1 billion smartphones• Less 500 mil. Android & iPhone• > 2 billion browser enabled phones• Higher reach for browser based apps,
especially in less developed countries
www.virtopeanu.ro
Market - Romania
• 5 mil. Mobile internet active users
• 2.5 mil smartphones
• 0.5 mil Android, 0.3 mil iPhone, 0.2 mil BlackBerry
• Higher reach for browser based apps
www.virtopeanu.ro
USER Experience
• Native apps can use specific phone functions ( compass, GPS, accelerometer)
• Native apps can provide off line access to information
• Native apps can have a better design
• Browser apps must be kept simple
• Far better experience with a native app
www.virtopeanu.ro
iFood
www.virtopeanu.ro
Business view
Costs Opportunities
www.virtopeanu.ro
Costs - Development• Native apps require multiple platforms :
more time and ressources
• Enclosed system for native apps
• Browser apps easier to implement
• Open system for browser apps
• Native apps requires more resources for development and are strong linked to the app store
www.virtopeanu.ro
Costs - Marketing• > 1 million apps to get a spot on the
mobile screen
• Millions of mobile web pages, but few browser based apps
• Marketing cost for a native app 3-5 times higher than development cost
• Cheaper marketing for browser based apps
www.virtopeanu.ro
Opportunities
• Market size
• Low adoption for native apps (66% of people are using maximum 7 apps)
• Billing easier to implement for native apps
• Browser based apps require carrier billing or Card billing
• Money from sales, advertising and services
www.virtopeanu.ro
Native Apps Succes Stories
• Pizza Hut 1 mil USD sales first 3 months
• Domino’s Pizza $200K sales/day
• iFood Assistant over 1 mil sales at $0.99
www.virtopeanu.ro
www.virtopeanu.ro
Browser Based App Succes Story
Hundreds of thousands of players of Tohato World Worst
War in Japan
www.virtopeanu.rohttp://virtopeanu.ro
dan.virtopeanu@gmail.com
Fondator MMA Romania