Post on 28-Nov-2014
description
2008THIS IS MARCH 3
INTRODUCTION GVR KENNISSESSIE
2008Concept development
Concept test
Campaign live!
Reseach results
www.thisis2008.com
2008“Yesterdayʼs commercial
messages were highly polished pieces of corporate
propaganda... as we lived in an era of deference, we gave
them credence”Shaun McIIrath
www.thisis2008.com
http://www.youtube.com/watch?v=n3eZyQ2QBoQ
2008“Only one in the 100 people
know that Unilever owns both Axe and Dove, but that
person is likely to participate in social media”
Jim Nail, Cymfony
http://www.youtube.com/watch?v=SwDEF-w4rJk
www.thisis2008.com
2008“The implications of this are myriad and the posisibilities
endless, so long as one can migrate from a
marketing mindset of control to one of influence”
Shaun McIIrath
2008“Donʼt look ahead, look around...”