Post on 17-Oct-2014
description
Media skills training for progressive Canadians
Wednesday, January 27, 2010
Introductions
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Mediums
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Where it all started
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Radio
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Keeping perspective and expectations
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Media terms to know
Double Ender
Presser
Embargoed
Off the Record
On Background
On Deep Background
Tick-tock
Dial-a-quote
Wind her up
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Door-to-door
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Anywhere your audience gathers
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Newsrooms are busy, short staffed places
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This is not social media.
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This is social media.
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worldwide R E A C H in an instant
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Telling our stories
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Key to success
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Connecting with Canadians
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Tips & Tricks on interviews
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Use the phone
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Stop speaking, they will
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You don’t need all the answers
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Practice, practice, practice
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Keeping your eye on the goal
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Media is inherently risky
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Remember you are part of a team
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A bad interview from you effects everyone
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Don’t be the money stealing budgie
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Communications tool kit
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Strategy
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Tactics
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Basic communications tool kit
Press release Media advisory Social media releaseReporter pitchesPress conferenceStuntsKeynote speechLetters to editor Direct mail Radio call in shows Signs, posters & adsEvents
Debates“Stand ups”Pamphleteering Door-to-doorEmail newsletter Twitter Facebook Blogging Blogger outreach Fundraising Community outreach Government relations
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Evaluating & Complimenting
ROI CBAreturn on
investmentcost-benefit
analysis
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Communications plan
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Who, What, Where, When, WhyHow, How to and How will
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Communications planning sections
Announcement1.Context / Scan2.Stakeholders3.Objectives4.Goals5.Audience
6.Strategy7.Tactics8.Messages9.Issues10.Evaluation11.Budget
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Just don’t do it, ok?
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Mail is more powerful than you think
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Use the media advisory sparingly
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Measurement
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Integration with social media
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“Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction with technology.” - Wikipedia
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Infinite connections, yet only some matter
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Connected globally, global intelligence
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Unfamiliar territory
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The cocktail party principle
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You won’t always agree and that’s OK
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Social media crash diet?
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Create a listening post; use RSS
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Blogs are about sharing
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Writing for the web
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Find online forums for your niche
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Wikipedia
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Wiki what? Not just an encyclopedia.
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YouTube
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Linked In
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Social media training wheels
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Facebook privacy
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Flickr
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Trolls and other demons
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the iPhone “ it ” factor
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If you can’t count it, it didn’t happen
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A touch technical
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Making movies
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Mic in
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Podcasting
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