Blogalicious media training

Jonnice Slaughter

•Publicist

•Marketing Consultant

•Social Media Strategist

•Blogger

•MUSIC•TV/ FILM

•EVENTS & AWARD SHOWS• RESTAURANTS

• RETAIL / CONSUMER• CELEBRITIES / PUBLIC FIGURES• FAITH-BASED & NON-PROFITS

•SOCIAL MEDIA CONSULTING•DIGITAL BRANDING•BLOGGER RELATIONS

•SPEAKING ENGAGEMENTS•SOCIAL MEDIA CAMPAIGN STRATEGY

ENTERTAINMENT PUBLICISTS & PRESS EVENT CALENDARwww.EPPECOnline.com

In-stream Advertising Agency that pays Celebrities and Highly Influential Twitter users to promote events, causes and key messaging for corporate

brands.

MEDIA TRAINING 101

1. Pre-Interview (Prepare)

2. Interview

3. Post-Interview (Follow-up)

3 Phases of an interview

•Research your audience and your interviewer•Prepare talking points and your key message

•Prepare sample questions

Pre-Interview

•Use examples and stories to illustrate your points

•Be mindful of current events related to your topic

Pre-Interview

•Ask about the setting

-Live interview or pre-recorded?-If you can choose the setting pick a place the best

location to compliment you

Pre-Interview

-TV – What are the best colors to wear?-Will there be an audience?

Pre-Interview

•Get plenty of rest before the interview•Arrive early

•Ask for a rundown of how the interview will be conducted•Bring or submit in advance your sample questions

•Speak clearly in simple terms

Interview

•Make eye contact•Engage your audience and your interviewer

Interview

•Only speak on subjects that qualify you as an expert

•Never say anything that should be off the record

Interview

•Never say anything that should be off the record

Interview

•Express your appreciation for the opportunity•Remember your wrap up statements

• Summary of key points•Contact information (website, social networks etc.)

Interview

•Honestly critique and review your interview•Ask peers, mentors/ advisors to evaluate your interview

Post - Interview

•Offer to be a regular expert (expert) for future opportunities

•Share the positive feedback that you received with the interviewer/ media outlet

Post - Interview

•Ask if you can pre-approve the interview

•Maintain a relationship with interviewer/ media outlet by monitoring their future stories/ interviews

•Search for 2nd interview opportunities

Post - Interview

• Email: [email protected]

• Twitter: @chatterboxpr

• Websites: www.ChatterBoxPublicity.com, www.ChatterBoxAgency.com

• Slides: http://www.slideshare.net/chatterboxpr

Contacts

Blogalicious media training

Education

Transcript of Blogalicious media training