Mediastyle Media Training

Media skills training for progressive Canadians

Wednesday, January 27, 2010

Introductions


Mediums


Where it all started


Print


Radio


Keeping perspective and expectations


Media terms to know

Double Ender

Presser

Embargoed

Off the Record

On Background

On Deep Background

Tick-tock

Dial-a-quote

Wind her up


Door-to-door


Anywhere your audience gathers


Newsrooms are busy, short staffed places


This is not social media.


This is social media.


worldwide R E A C H in an instant


Telling our stories


Key to success


Connecting with Canadians


Tips & Tricks on interviews


Use the phone


Stop speaking, they will


You don’t need all the answers


Practice, practice, practice


Keeping your eye on the goal


Media is inherently risky


Remember you are part of a team


A bad interview from you effects everyone


Don’t be the money stealing budgie


Communications tool kit


Strategy


Tactics


Basic communications tool kit

Press release Media advisory Social media releaseReporter pitchesPress conferenceStuntsKeynote speechLetters to editor Direct mail Radio call in shows Signs, posters & adsEvents

Debates“Stand ups”Pamphleteering Door-to-doorEmail newsletter Twitter Facebook Blogging Blogger outreach Fundraising Community outreach Government relations


Evaluating & Complimenting

ROI CBAreturn on

investmentcost-benefit

analysis


Communications plan


Who, What, Where, When, WhyHow, How to and How will


Communications planning sections

Announcement1.Context / Scan2.Stakeholders3.Objectives4.Goals5.Audience

6.Strategy7.Tactics8.Messages9.Issues10.Evaluation11.Budget


Just don’t do it, ok?


Mail is more powerful than you think


Use the media advisory sparingly


Measurement


Integration with social media


“Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction with technology.” - Wikipedia


Infinite connections, yet only some matter


Connected globally, global intelligence


Unfamiliar territory


The cocktail party principle


You won’t always agree and that’s OK


Social media crash diet?


Create a listening post; use RSS


Blogs are about sharing


Writing for the web


Find online forums for your niche


Wikipedia


Wiki what? Not just an encyclopedia.


YouTube


Linked In


Facebook


Social media training wheels


Facebook privacy


Twitter


Flickr


Trolls and other demons


the iPhone “ it ” factor


If you can’t count it, it didn’t happen


A touch technical


Making movies


Mic in


Podcasting


Mediastyle Media Training

Technology

Transcript of Mediastyle Media Training