SECURING WATER FOR FOODA GRAND CHALLENGE FOR DEVELOPMENT

Media Training

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ABOUT GROUP SJR

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group sjrHELPING TO CRAFT YOUR STORY

BASED / in nyc WORKED / with usaid + partners since early-2013FOCUS / science, tech + innovation press

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MEDIA TRAINING 101

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interviewsTWO COMPETING GOALS

REPORTER / wants the most interesting + surprising storyVS.

INTERVIEWEE / wants to share their story

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five best practicesACHIEVE YOUR GOAL + TELL YOUR STORY1. Preparation2. Messaging3. Delivery4. Relationship Dynamics5. Follow-Up

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preparation / BEFORE THE INTERVIEW

TALKING POINTS / 3-4 points that clearly communicate your messageANECDOTES / illustrate your points with a story WARM UP / practice answering questionsRESEARCH / become familiar with the reporter

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AUDIENCE / speak their language

SIMPLICITY / use straight forward, non-jargon language (grandma test)

BREVITY / shorter responses keep your message on target

REPETITION / stick to your talking points + repeat them

POSITIVITY / keep it positive + re-direct negative questions

messaging / CRAFT A COMPELLING STORY

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CLARITY / concise, clear language

CLOSING / always draw a conclusion

REDIRECT / never feel obligated to answer a question directly (transitional phrases)

FRIENDLY / keep an optimistic, light-hearted attitude

delivery / CONVEY MESSAGE WITH STYLE + VERVE

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BRIDGE BACK / Thats not my area of expertise, but what I can tell you isCORRECT THE RECORD / Thats inaccurate. The real facts areACKNOWLEDGE + MOVE ON / Of course, thats a reality for every organization and

delivery / TRANSITIONAL PHRASES

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delivery / PRESENCE TIME / take it; you always have more time than you thinkENERGY / dont be afraid to show how passionate you are CONVICTION / you are the expert on your innovation; speak with confidence EYE CONTACT / theres no quicker way to communicate nervousness than by looking around CHAT / this is just a conversation about your work; dont make it anything more than that HAVE FUN / in hopes of coming across as naturally as possible...relax

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CONSCIOUS / be aware of what youre saying; everything is on the record

BE VERBAL / dont let a reporter choose words for you

SPECULATION / never speculate; ask for clarity if a question is vague

BE AWARE / dont let your guard down; take your time answering questions

relationship dynamics / MANAGE THE REPORTER- SUBJECT EXCHANGE

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SOURCE / goal is to become a trusted resource to the reporter

FOLLOW-UP / thanks reporter + send along more information

REVIEW / keep track of all press clips; keep securing water for food team + sjr up to date with all achievements

follow-up / RECONNECT + STAY IN TOUCH

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1. Preparation

2. Messaging

3. Delivery

4. Relationship Dynamics

5. Follow-Up

5 BEST PRACTICES

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SECURING WATER FOR FOOD: MESSAGING

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WHAT IS SECURING WATER FOR FOOD? a grand challenge for development that calls on global innovators and solvers like me to create scalable, sustainable solutions to water scarcitythe grand challenge is looking for game-changing solutions that will increase water availability and promote efficient use of water in agricultureHAT TIP TO PARTNERS the securing water for food partners - usaid, swedens development agency (sida), and the ministry of foreign affairs of the kingdom of the netherlands (mfa-nl) - are instrumental in the scaling of our innovation WHY DID YOU APPLY?this partnership is unmatched in global scope, scale + strength; access to the partners network is a valuable resource

REMEMBER TO TELL YOUR STORY

talking points / RESPONSE PLAYBOOK

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520 ideas submitted from 93 countries in Round 1

Between 2000 and 2050, the worlds population is projected to grow from almost 7 billion now to over 9 billion

During this same period, water demand is projected to increase by 55% globally

As more than 70% of global water use occurs in the food value chain, feeding the world in 2050 will be difficult

talking points / BY THE NUMBERS

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What is Securing Water for Food? Explain your partnership with Securing Water for Food. Why is this such a critical issue?What do you hope to accomplish with your innovation? How will this funding help you most? What does success look like for you?Is there an interesting backstory to your innovation?

questions / COMMON REPORTER QUESTIONS

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SOCIAL MEDIA

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TAGS /@SecuringWater#WWWeek

IMAGES / use whenever possible

IMAGE SIZE / 435px wide +

ENGAGE / early + often, especially during world water week

BE AWARE / tweets can be used on the record

twitter / TIPS + RESOURCES

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QUESTIONS?

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SJR

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