Background To Dance Music Genre• Dance music can be tracked back to ancient times in which

people used to dance to music played by a lute and is portrayed on Greek vases.

• In modern times, dance music has become very popular club music, which means that footage of people dancing in clubs is often used in music videos.

• The 90’s created the newer modern image of dance music, this is perfectly presented in mc hammers – cant touch this. It includes lots of fast dancing and editing

Typical Conventions of Dance Videos

• Season - Summer• Location – Studio - Club or Popular location• Fast dancing• Fast Paced Editing• Lots of close ups• Artist Branding• Branded Clothing- t-shirts• Attractive people from both genders• Choreographed dancing• Artist not in the video

LMFAO- Party Rock Genre - Dance

Party Rock• The characters in the video are wearing sunglasses to

make their look.• Dancing Robot creates a link with the band, its

associated with LMFAO• Chart music• Fast paced editing• Close ups• Editing matches the song• Video relates to lyrics• Lots of dancing• Choreographed dancers

David Guetta – One LoveGenre- Dance

One love

• The characters in the video are wearing branded clothing- e.g. t-shirts.

• Party scene• Chart music• Fast paced editing• Close ups• Freestyle dancing• Editing matches the pace of the song• Location are in a studio• Choreographed dancers

Sak Noel – Loca PeopleGenre - Dance

Loca People

• The location is mainly set in a club• Lots of close ups of the artists• Artist wearing branded clothing• Summer• Lots of dancing• Video matches lyrics