MAU LinkedIn MAU LinkedIn WebinarWebinar

Presented by: Laura Baareman, Marketing Specialist8/18/2011

OutlineOutline• Why Linkedin? • Profiles• Network Building• Groups• Linkedin for Lead Generation• Using Linkedin Applications• Get Connected!

Why Linkedin? Why Linkedin?

• Largest professional social network with 101 million users

• All 500 of the Fortune 500 are represented in LinkedIn

• Average household income of $107,000• Over 50% of LinkedIn users represent some level

of Senior Management • Ability to see immediate, 2nd, and 3rd degree

connections is invaluable

Why LinkedIn?Why LinkedIn?

• Communicates Your Professional Brand. Google Search.

• Answer questions & build thought leadership• Connect with influential decision makers• Leverage people you know to find people you

want to know• Networking, Hiring, Getting Business Leads &

Advice• Find Passive Candidates / Recruiting

Set Up Your ProfileSet Up Your Profile

• Free and Quick. Confirmation email.

Get Your Profile to Get Your Profile to 100%100%

Get Your Profile to Get Your Profile to 100%100%

• 100%o Edit Profile o Professional Photoo Executive Summary and Skill Seto Education o 3 recent positions o 3 recent recommendations from your colleagues. May

have to ask or give first.

• Link to MAU Website• Link to MAU Blog

Ask for Ask for RecommendationsRecommendations

Add Blog to ProfileAdd Blog to Profile• Login to your profile• Hover over “Profile” and click “Edit Profile”• Under “Websites” section, click “Edit”

Add Blog to ProfileAdd Blog to Profile• Select the type of website you want to share, if

you want a custom name, click “Other” and type your name in the middle box. o For MAU, use: http://www.mau.com for Websiteo Use: http://feeds.feedburner.com/workforcesolutionsblog to show

Randy’s Blog Posts on Your Profile

LinkedIn Applications LinkedIn Applications

• My Travel and Eventso Post networking events you’re attending to your profileo See who’s attending what

• Polls• Reading List by Amazon• SlideShare • BlogLink• Box.net Files

Add Blog to ProfileAdd Blog to Profile• Back on your main profile page, click the “Add

Sections” button.

• On the box pop-up box, click “BlogLink” on the left side bar, then click “Add Application.”

Build Your NetworkBuild Your Network

• Connect with people who you know, have worked with, or have conducted business with.

• Invite thought leaders in your industry to connect

• Find Meaningful Contactso Start with people you knowo Find people by company o Start asking and answering questions on Linkedin

Answers o Update your status often o Connect your Twitter and Linkedin accounts

Linkedin ConnectionsLinkedin Connections• 1st-degree• 2nd-degree • 3rd-degree • Fellow members of your LinkedIn Groups• Use your connections to meet people offline  

Add ConnectionsAdd Connections• Export from Outlook or Gmail• Business Cards • Colleagues & Classmates • People You May Know

z

People You May People You May Know…Know…

People You May KnowPeople You May Know

Find People By SearchFind People By Search

Find People by Find People by CompanyCompany

Find People by Find People by CompanyCompany

Linkedin Answers Linkedin Answers

• Start asking and answering questions on Linkedin Answers.

• Interact and connect with thought leaders and establish yourself as a thought leader in your industry.

• Win new business by answering questions in your area of expertise. This is a great way to soft pitch your skills and expertise.

Linkedin Answers Linkedin Answers

Update Your Status Update Your Status OftenOften

Linkedin MobileLinkedin Mobile

Groups Groups • LinkedIn Groups gives you a great opportunity to

reach and engage potential customers online. • The more groups you join, the more connections

you can make • See what groups your connections are members

of

Strategy #1Strategy #1

Strategy #1Strategy #1

Strategy #2Strategy #2

Group Ideas:

•Groups you’re already a part of •Local Groups •Chambers •Industry Groups •Groups with your Key Prospects •As you browse profiles

Inside a GroupInside a Group

Group SettingsGroup Settings

Digest Email Digest Email

LinkedIn Lead LinkedIn Lead GenerationGeneration

• Everyone person at MAU has a different network • There’s no other place online where you have a

better chance of interacting with an influential decision maker

• Set aside time each week to participate in Groups • Answer questions on LinkedIno Ask and respond to relevant questions in the LinkedIn

“Answers” sectiono LinkedIn users trust experts in their subject matters o When answering a question, leave links to blog articles or

website pages.

MAU BlogsMAU Blogs

MAU BlogsMAU Blogs

MAU BlogsMAU Blogs

MAU BlogsMAU Blogs

Blog Authors Blog Authors

• Multiple Expert Bloggers from your business is the best way to showcase all areas of expertise

• Randy – Video blogs about book: “The Birth of a New Workforce” and other company-wide topics

• Rob Loose – Safety Issues & News• Adam – Legal Issues & News• David Kim – Korean Blog • Others?