LinkedIn on Campus:How LinkedIn Can Help Career Services Professionals and Your Students

Agenda

• LinkedIn 101• How LinkedIn Helps You• How LinkedIn Helps Your Students• Questions

http://university.linkedin.com

How to Ask a Question

• Type your question into the “Q&A” box

• Presenter will answer selected questions at the end of the webinar.

• If your question is not answered, ask it on LinkedIn!

Meet Lindsey

I. LinkedIn 101

How LinkedIn Works

Your Friends’ Friends

Your Friends

Your Friends’ Friends’ Friends

Who Uses LinkedIn?

• 150 million+ professionals• Over 150 industries• 2 million+ companies• Executives from every Fortune 500 firm• 60,000+ college and university alumni groups• 56% outside the U.S.

II. How LinkedIn Helps You

LinkedIn Benefits for Career Services Professionals

1. Build and enhance your own professional brand

2. Enhance the brand and services of your career center

3. Attract more organizations to recruit your students and alumni

4. Find answers to questions and share resources with colleagues

1. 1. Build and Enhance Your Own Professional Brand

Live Demo of LinkedIn Profile

Add LinkedIn to Your Email Signature

------------------------------

Jane Doe

Director, National University Career Center

Ph: (800) 555-1234

Fax: (800) 555-5678

Jane.Doe@National.edu

Connect with me on LinkedIn:

www.linkedin.com/in/JaneDoe

2. Enhance the Brand and Services of Your Career Center

Benefits of LinkedIn Groups

• Enhance brand• Increase communication• Connect alumni & students• List management

Live Demo of LinkedIn Group

Best Practice #1: Market Your LinkedIn Group

Best Practice #2: Market Your LinkedIn Group

Best Practice #3: Set Up a “Welcome” Template

Best Practice #4: Connect Students and Alumni

3. Attract More Organizations to Recruit Your Students and Alumni

“I have used LinkedIn extensively to research where our alumni are working and to solicit their assistance.  Additionally, I have shared lists of alumni generated through LinkedIn with employers we want to visit campus.  I’ve found employers to be impressed by the breadth and depth of information that I have gained from using LinkedIn.”

- Mark Presnell, PhD, Director, Johns Hopkins Career Center

Live Demo of LinkedIn Introduction

4. Find Answers to Questions and Share Resources with Colleagues

Some Recommended Groups

• SHRM (Society for Human Resource Management)• ERE.net • Liberal Arts Career Network• Alumni Career Services Network• Entry-Level Jobs and Internships• College Recruiting Central• College Career Expert

Invitation to Join “Career Services Professionals” Group

III. How LinkedIn Helps Your Students Help Themselves

LinkedIn Benefits for Students and Alumni

1. Build a professional online presence

2. Connect in a meaningful way with alumni and other “warm” contacts

3. Research companies and industries

4. Explore opportunities with organizations that don’t recruit on campus

5. Learn professional networking etiquette

1. Build a Professional Online Presence

“It’s no longer enough to simply have a solid resume. Students now need a professional online presence.”

- Holly Paul, US Recruiting LeaderPricewaterhouseCoopers

Add Sections to Enhance Student Profiles

Add Sections to Enhance Student Profiles

Add Sections to Enhance Student Profiles

Add Sections to Enhance Student Profiles

Great App for Creative Students

The 5 Golden Rules of Student LinkedIn Profiles

1. Professional photo of student alone

2. Headline with area of study and/or career ambitions

3. Keyword-rich summary that includes type of positions student is seeking

4. Inclusion of volunteer activities, internships and extra curriculars

5. Recommendations from professors, advisors, internships

2. Connect in a Meaningful Way with Alumni and Other “Warm” Contacts

3. Research Companies & Industries

Live Demo of LinkedIn Company Page

www.linkedin.com/studentjobs

4. Explore Opportunities with Organizations that Don’t Recruit on Campus

5. Learn Professional Networking Etiquette

www.brandeis.edu/hiatt/students/networking

BEFORE AFTER

“Where do I start?”

Calls to Action

1. Complete all career center staff profiles to 100%

2. Add a link to LinkedIn and guidelines to your career center’s website

3. Join the “Career Services Professionals” LinkedIn Group and continue the conversation!

Questions

http://learn.linkedin.com/

http://university.linkedin.com