Marc Clemens Sommelier Prive @wbis2014

Post on 18-Dec-2014

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Marc Clemens of Sommelier Prive, online wine shop tells us about how WIne Clubs are making a come back and of their new approach to marketing wine to young and new consumers

Transcript of Marc Clemens Sommelier Prive @wbis2014

www.sommelier-prive.de

Marc ClemensFounder & CEO

> 1,000 different varieties of grapes

> 200,000 wine producers

> 1,000,000 different wines

The Wine Drinker‘s DilemmaStruggling with infinite choices to find a perfect wine

Good luck in picking your favourite wine.

The Wine Drinker‘s DilemmaStruggling with infinite choices to find a perfect wine

> 1,000 different varieties of grapes

> 200,000 wine producers

> 1,000,000 different wines

How to Pick a Perfect Wine - A Premium Wine Buyer‘s NeedCustomers are looking for personalised advice in an emotional shopping environment

The Sommelier: Personalised Wine Advice at its bestA premium wine buyer‘s guarantee to pick a perfect wine

Arno Steguweit: One of Germanys top-notch Sommeliers

The Sommelier: Personalised Wine Advice at its bestA premium wine buyer‘s guarantee to pick a perfect wine

Arno Steguweit: One of Germanys top-notch Sommeliers

With the sommelier you do not need any luck in picking your favourite wine. However, having access to a sommelier when you need him usually requires some luck itself.

Sommelier Privé: 24/7 Online Personalised Wine AdviceYour private sommelier to pick your perfect wine - anyplace and anytime

Your Sommelier Privé: How does it work?The premium customer only deserves the best

Your Sommelier Privé: How does it work?The premium customer only deserves the best

The Best Personalised Wine Advice

The Best Wine-Shopping Experience

The Best Sommeliers

Wine Taste Profiling: A Revolutionary ApproachA sommelier‘s expertise converted into a smart algorithm

Personalised Shopping with Emotion, Passion and Know-HowPremium wine products for beginners and connoisseurs

SommelierPackages

Single BottleShop

Personalised Wine Subscription

Curated Sommelier PackagesLeading sommeliers‘ best wine discoveries

Single Bottle ShopCustomised wine shop with an intuitively and dynamicly presented tasting match

Personalised Wine SubscriptionMonthly discovery of high-class wines chosen by top-tier sommeliers

Buying Wine is a Lifestyle DecisionSommelier Privé: Selling wine like wine, not like shoes

Offline Onlinem

inor

Adv

ice

exte

nsiv

e Adv

ice

FIRST-

RATE

RESTAURANTS

What sets us apart from others We provide a personalised wine-shopping model online

WINE

MAKERSBR

ICKS

&

MORTAR

Proof of ConceptSimilar business models have been successfully realized in various markets

Hello Freshwww.hellofresh.de

Kochhauswww.kochhaus.de

Mr Porterwww.mrporter.com

Nespressowww.nespresso.com

Sommelier Privé GmbH

Reichenberger Straße 124, Gebäude A10999 BerlinGermany

Santé.

Marc ClemensFounder & CEO

Phone. +49 151 14977295Mail. marc@sommelier-prive.de www.sommelier-prive.de