Keep in mind…

• Materials will be available– Handout– Slides on SlideShare.net

• Put down the pen & tweet!

#3cmaustin

Foursquare? Isn’t that a game?

Let’s review…

Facts about Foursquare

Check-In Earn Badges

Facts about Foursquare

Become Mayor Get Specials & Deals

Who is using Foursquare? Mobile?

Venue Ownership & Management

Thousands of venues are being created daily. Managing these venues and creating consistency across all channels

can be a challenge.

Access to Specials & Badges

Venue ownership must be established to create specials. Custom badges can not be created without the help of

Foursquare directly.

Our Approach

1. Strategize2. Build 3. Incentivize 4. Socialize

Blog & Social Media Directory

Shotwell Stadium – Champions Classic •Added tips to the venue • Cross-promoted on Facebook and Twitter often•Posted a screen shot of the venue on Foursquare•Reminded ticket winners about an extra chance to win•“Shouted” once we arrived on site – to remind fans “checked-in” to retrieve their prize

Social media is constantly changing.

Be flexible!

Still some challenges…

• Cannot keep two accounts open in the iPhone app. – Foursquare’s mobile website helps.

• Tips aren’t automatically switched over. • Lists cannot be seen yet on your app. – Items from a list added as individual “To-Do’s” – This update is coming

New! Foursquare Events.

That’s great…how can I apply it?

Time for examples!

Additional Tools

• Yelp• Foodspotting • Facebook Places?!

Check-in Safety & Etiquette

• Don’t check-in to a place if you’re not there.• No ‘drive-by’ check-ins.• Don’t check-in at home. • Be wary of who you accept as a friend on

Foursquare.• Be selective when you ‘broadcast.’• Add tips and photos.

Best Advice?

Where can I get the presentation?

• Scan the QR code.OR visit www.slideshare.net/shannasmithsnyder

Contact Information

Shanna Smith SnyderDirector of Communication

Abilene Convention and Visitors Bureau325.676.2556 (Office)

shanna@abilenevisitors.com @shannasmith

@AbileneCVB

Sources

• Abilene CVB social media sites (screenshots)• The White House, Seminole County, Colorado

State Patrol, Bucks County, Explore Chicago, ACU social media sites & websites (screenshots)

• Flickr Commons (Photos & graphics)• Foursquare.com & iPhone app (info &

screenshots)• Twitter.com (screenshots)