BigWave LinkedIn Training

Eoin Kennedy

@eoink

Eoin Kennedy

•22 years communications experience.

•Current chair IIA SMWG.

•Freelance consultant

•Knudger.com & PledgUp.com

•PRII, MII, UCD, H Dip.

•www.Congregation.ie

•www.eoinkennedy.ie

•@eoink

•https://ie.linkedin.com/in/eoinkennedy

Agenda

• Introductions.•LinkedIn Stats•Anatomy

•Profile/Business Page•Connections•Jobs•Interests•Business services

•Build your profile•Exercises

•Group exercise •SlideShare•Publish a post•Video

•Q&A

LinkedIn – The What

What works here? What do you do? How do you get introduced? Post Event?

LinkedIn – The What

• Business Network.

• Facebook for suits.

• Tribe of business people.

• Online CV holder.

• Contacts folder.

• Business email.

• Publishing platform.

LinkedIn – The Why

• Attract Business Clients• Accelerate Go To Market

Opportunities• Generate New Leads & Fill

Pipelines• Shorter Sales Cycles• Larger Per Deal Purchases• Longer Client Lifecycles• Get Found, Get Deals• Create Inbound Leads Consistently• Create a Targeted Tribe/ Online

Communities• Maintain “Top of Mind

Awareness”• Establish Cutting Edge Social

Strategies

• Host a CV

• Improve SEO

• Find a job

• Find an employer

• Influence

• Ego

• Find lost contacts

• 1 Million (259m int)•100,000 diaspora•26%•Active 17%•Biggest sectors

•High Tech•Financial Services•Construction

Basic Anatomy – Home

•Updates from others.•Like/Comment/Share

•Take action•Share an update•Upload a photo•Publish a post

Profile Anatomy - Tagline.

•Tagline Headline.•Snapshot.•Custom URL

Profile Anatomy Summary.

•Quick punchy 120 word description of you.•Other evidence.

Profile Anatomy – Experience.

•Previous work.•State

•Date•Role•Achievements•Numeric

•Implications•What I could do for you.

Profile Anatomy - Skills.

•Your core skills.•Socialised.•Others Endorse•Heavily prompted.•Endorse who you know.

Profile Anatomy - Education.

•Lots of additional detail.•Keyword rich.•Alumni Opportunity.

Profile Anatomy - Recommendations.

•Detailed narrative.•Rarely happened unprompted.•Past employers.•Think value recommendations.

Profile Anatomy - Groups.

•Groups say something about you.•Track companies of interest.•Email driven.•Tracking conversations.

Profile – Views

•Who and where they are from.•Improvement areas.•Profiles of people who viewed you.•Actions versus Profile Views.•How you rank.

Profile – Your Updates

•Every Update Published.•Published Posts.•Socialisation Level.

Connections.

•Keep in Touch Updates•Find Contacts

•Address book•Find Alumni

•College•All 1st Degree•Sort & Filter•2nd Degree

Jobs

•Search & Filter.•Discover.•Set interests/Preferences•Apply for jobs.•Detailed background information.

Interests – Pulse/News

•Articles/News.•People you follow.•Crowd sourced.•Explore new content.

Interests – Companies

•Ability to follow companies.•Company updates and developments.•Company page.

Company Pages

•Background.•Update with links.•Basic Analytics.

Basic Anatomy – Groups

Basic Anatomy – Groups

•Post with link.•Comment on articles.•Like or follow.•Initial Priming.•Think real world.

Business Services

•Post a Job.•Find a candidate.•Sales leads.

•Advertise.•Sponsored updates•Highly targetable•Multimedia

Basic Anatomy – Communications

•Inbox.•Alerts.•Invitations.

Keeping it alive

•Quick simple shares. •Visible in your Network

•More detailed.•Blog post platform.•Lots of engagement.

Advanced

Advanced

Getting Set Up

•Email, basic details, status.

•Auto-populate connections.

•Personalisation.

Basic Edits

Basic Edits – Add Video

Exercise 1

•Take a post it pad and pen.•Build your LinkedIn presence on the wall.•Follow stages on screen.

Exercise 2

•Find Keywords http://keywordtool.io•Copy keywords

•Search in LinkedIn•Find similar profile on LinkedIn

•Copy keywords•Drop into http://www.wordle.net•Rewrite skills

Exercise 3

•Search jobs section.•Find one relevant to your arena.•Get one insight from company page.•Find a connection to the company.

•Network connections•Employees•Groups•Content to engage with

Exercise 4

• Search for an interesting development in the industry.•www.Google.com; •www.topsy.com, •www.boardreader.com,•Formulate your own thoughts on it.•Post to your profile with some value added content.

Exercise 5

•Find 5 groups that map your interests/key job areas.•Join these groups.•Find one post you could comment on.•Start a discussion (only if adds value)

Exercise 6

•Map out 5-10 slides on a topic.• Should add value.• Create a Powerpoint presentation.• Set up SlideShare account.• Upload presentation.• Add manually to LinkedIn Profile or Via SlideShare

Exercise 7

•Think of a topic you are passionate about or have recent knowledge.•Sketch out the bones of an article

•Beginning•Middle•End

•Script 300 word article•Generate visual with www.canva.com•Post on LinkedIn.

Exercise 8

•Bullet Point 30 seconds about yourself.•Name. My name is…•What you do. I am a….•Experience. I have 5 years experience…•Skills. I can…•Passion. I am passionate about…•Thanks for listening.•If happy post to YouTube and LinkedIn

Exercise 9

•Create a background image using Canva.