LinkedIn – Just the Basics

Presented by:Wendy R. Novak and Susan Franconi-Salmon to the Rhode Island Paralegal AssociationOctober 30, 2013

2

LinkedIn - The Basics

• What is LinkedIn?• Setting Up a Basic Account• Creating Your Profile• Navigating the User Interface• Making Connections• Joining Groups• Using Search• Best Practices for Using LinkedIn

3

The Business of Social Media

• The history of social media dates back more than 30 years, when two computer hobbyists created a computerized “bulletin board” system (BBS) to share information with friends.

• This pre-dates the Internet as we know it today by about 15 years!

(Fairley, 2013)

4

What is Social Media?

• Social Media is the future of communication, a countless array of internet based tools and platforms that increase and enhance the sharing of information. (Socialmediadefined.com, 2013)

• Forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content. (m-w.com, 2013)

5

Examples of Social Media

FacebookTwitter

Pinterest LinkedIn YouTube/Vimeo FourSquare Google+ Vine Instagram Tumblr

(Silveira, 2013, p.3)

How Linkedin Fits into Social Media

(Siltala, 2013) 6

7

Q: What is LinkedIn?

A: LinkedIn is the world’s largest professional network. It can be used to connect with those you already know or to broaden your professional outreach and meet others in your profession.

Read more: http://learn.linkedin.com/what-is-linkedin/

(Sharp, 2013, p.8)

Members worldwide

9

2013 LinkedIn Stats - Growing• LinkedIn Has Over 200 Million Members

• Average user has 240 “Connections”• One degree from over 35,000 “Trusted Connections”• Two degrees from over 3,200,000 “Trusted Connections”• 160 Million unique visitors a month• 1 million new members added per week• 17.8 million members belong to groups• 1.2 million comments and posts to groups weekly• 2 billion people searches annually• 1 million companies have a company page

#socialJack(DeLisle, 2013)

10

238m+Registered members as

of Sept 2013

3M+

21M+

India

8M+

Canada

84M+USA

13M+

Brazil42M+

APAC

M+

200+Countries and territories

65%Of LinkedIn members are

outside of the US

LinkedIn’s global footprint is expanding:

EMEA

74M+ UAE

1M+

3M+DACH

5M+Italy

5M+France

5M+Spain

4M+NL

13M+

UK

1M+Sweden

(Sharp, 2013, p.9)

Social Networks – Where do you stand?#socialjack

(DeLisle, 2013, p. 6)

12

1 of every 3 professionalson the planet is LinkedIn

(Clifford Jones, 2013, p.22)

Are You?

Common Reasons for Not Using LinkedIn

• The site seems complicated.• It takes so much time to do the profile.• I can't keep up with all of the email from the site.• I'm busy.• I'm already employed.• I don't need this extra work.• It's like doing homework.• I don't have a lot of experience. (Dargan, 2013)

14

LinkedIn - Top 10 Features

Via: PowerFormula for LinkedIn Success

15

Three Core Features of LinkedIn

• Profiles• Connections• Participation

(Kennedy, 2012)

Creating Your Profile

What you Need to Set Up Your LinkedIn Profile:

• Email Address

• Password

• Zip code

• Job Title and Company (if employed)

• Education, personal info, skills

• Employment, past and present

• Photo of yourself

(Wenger, 2012) 17

18

19

4 Key Elements to a Good Profile

• Excellent, descriptive headline• The number of contacts you have and

recommendations• Content within your profile• Keywords within your profile

(Schneider, 2011)

Examples

Location & Industry

Custom URL

Contact Info

Influencer

(Livingston, 2013) 20

Your Summary

• Use your summary to tell your story in a friendly conversational way

• Focus on what you are doing now, how you can help the reader and what you plan to be doing in the future

• If you only have a few minutes to share your professional story with a potential client, business partner or referrer, what would you say?

(Schneider, 2011) 21

Navigating the User Interface

23(Solomon, 2013)

24

Account Settings

Making Connections

26

Sending Invitations

You can invite people to connect from the following areas (click the Connect button):

• A Member's Profile • Search results• The Add Connections page• People You May Know.

(Schneider, 2011)

27

Accepting/Declining Connection Requests

You have 6 options responding to an invitation:1. Accept- 1st degree connection2. Reply- Send message w/out adding to network3. Delete- Request goes into trash

(Schneider, 2011)

28

Accepting/Declining Connection Requests

4. Archive- Consider accepting at a later

time5. Ignore

- Invitation will be archived6. Forward

- To 1st level connections for info

(Schneider, 2011)

Joining Groups

“There are more than 200 conversations happening each minute across LinkedIn Groups and more than 8,000 Groups created each week.” ~ LinkedIn

(Livingston, 2013, p.3) 30

31

LinkedIn Groups

• Opportunities to engage

• Opportunities to meet other professionals

• Ask questions

• Answer questions – show expertise

(Wenger, 2012)

Source: LinkedIn 32

Using Search

34

35

Network

37(Sexton, 2013)

38

Key to Social Media / Networking is Freely Sharing your Knowledge & Expertise

• Builds trust, once they trust you, want to do business with you

• Box.net files – upload Word, PDF, Excel, articles, firm brochures

• Google Presentation / Slideshare• Video increasingly important as part of many

companies branding efforts

(Schneider, 2011)

Help

40

41

Keys To LinkedIn Success

• Determine Your Goals• Build a Complete Profile • Make Connections• Endorse and Recommend• Engage with Your Network• Find and Share Valuable Information• Keep up with Changes

42

GO MOBILE!

• The LinkedIn mobile app makes LinkedIn more useable and provides a good way to use LinkedIn more frequently.

• (for ios, Android & BlackBerry platforms) • (and FREE!)

Photo: Trendingdig.com

RESOURCES

44

ONLINELinkedIn Learning Webinarshttp://help.linkedin.com/app/answers/detail/a_id/530Last Reviewed Oct 08 2013

The Value of LinkedIn – LinkedIn Overview Videohttp://learn.linkedin.com/what-is.linkedin/Last Reviewed Sept 26 2013 How to Use LinkedIn – about.comhttp://jobsearch.about.com/od/networking/a/linkedin2.htm

LinkedIn Bloghttp://blog.linkedin.com LinkedIn YouTubehttp://www.youtube.com/user/LinkedIn LinkedIn Wikihttp://www.wikihow.com/Use-LinkedIn

45

REFERENCES

Breitbarth, W. (2012, March 4). Portrait of a linkedin user. [Infographic]. Retrieved from http://www.powerformula.net/misc/linkedin-infographic-portrait-of-a-linkedin-user.html

Clifford-Jones, Henry. (2013). LinkedIn: Building relationships with the world’s professionals. Firefly Communications. [PowerPoint slides]. Retrieved from http://www.slideshare.net/FireflyComms/linkedin-building-relationships-with-the-worlds-professionals

Dargan, Cherie. (2013). Linked with linkedIn. Hawkeye Community College. [PowerPoint slides]. Retrieved from http://www.slideshare.net/mrsdargan/final-linked-in-presentation-cd-cww-2013?

DeLisle, Dean. (2013). LinkedIn: Three easy steps to start your linkedIn referral machine. Forward Progress. [PowerPoint slides]. Retrieved from http://www.slideshare.net/forwardprogress/linked-in-three-easy-steps-to-start-your-linkedin-referral-machine-forward-progress-dean-delisle?

Fairley, S. (2013, February 18). Social media marketing for attorneys: A history of social media. [Blog post]. Retrieved from http://www.therainmakerblog.com/2012/02/articles/law-firm-marketing-1/social-media-marketing-for-attorneys-a-history-of-social-media/

Fairley, S. (2013, July 20). 8 Steps to get you connected on linkedIn. [Blog]. Retrieved from http://www.therainmakerblog.com/2013/07/articles/law-firm-marketing-1/8-steps-to-get-you-connected-on-linkedin/

Kennedy, Dennis (2012, April). The chain: LinkedIn is more than social media for lawyers. ABA Journal, n. pag. Retrieved from http://www.abajournal.com/magazine/article/the_chain_linkedin_is_more_than_social_media_for_lawyers/

Livingston, Becky. (2013). Using linkedIn for your job search. Penheel Marketing. [PowerPoint slides]. Retrieved from http://www.slideshare.net/bmliving/using-linkedin-for-your-job-search-26002071?

46

REFERENCES, cont.Schneider, Hilary. (2011). LinkedIn the basics. Brown Wright Stein Lawyers. [PowerPoint slides]. Retrieved from

http://www.slideshare.net/Hsch1/linkedin-for-lawyers-8560614?

Sexton, Koka. (2013). The value of your linkedIn network. LinkedIn. [PowerPoint slides]. Retrieved from http://www.slideshare.net/Koka/linkedin-network-value

Sharp, Ollie. (2013). LinkedIn and the changing face of recruitment. TheJobPost. [PowerPoint slides]. Retrieved from http://www.slideshare.net/TheJobPost/ollie-sharpe-linkedin-september-26th?

Siltala, M. (2013, February 22). Social meowdia explained [Infographic]. Avalaunch Media. Retrieved from http://avalaunchmedia.com/infographics/social-meowdia-explained

Silveira, Diana. (2013). Managing social media. Novare Library Services. [PowerPoint slides]. Retrieved from

http://www.slideshare.net/dee987/managing-social-media-august-2013 Social media. (n.d.). In Mirriam Webster Dictionary online. Retrieved fromhttp

://www.merriam-webster.com/dictionary/social%20media Solomon, Holly. (2013). LinkedIn training. Expand Socially, LLC. [PowerPoint slides]. Retrieved from

http://www.slideshare.net/expandsocially/linkedin-training-2013? Wenger, Leora. (2012). Achieving linkedIn success. Leora Wenger Web Design LLC. [PowerPoint slides]. Retrieved from

http://www.slideshare.net/leorawenger/linkedin-workshop-12638495? What is social media? (2013). Retrieved October 29, 2013 from http://www.socialmediadefined.com/what-is-social-media/

47

THANK YOU!

LinkedIn – Just the BasicsPrepared by Wendy R. Novak

nova410@gmail.comOctober 30, 2013