WHAT IS LINKEDIN?

LinkedIn is a business-oriented social networking site. It is mainly used for professional networking. LinkedIn has more than 65 million registered users, spanning more than 200 countries and territories worldwide.

- Wikipedia

WHY USE LINKEDIN?

Over 65 million members

Powerful business network

Access to people

Members from different sectors

Establish and take control of your

professional identity

Strengthen your network overtime &

maintain relations with your network

USING LINKEDIN FOR BUSINESS

Find business clients, potential partners etc.. Increase the visibility of your brand/company Increase credibility – position yourself as an expert Increase reputation & make long lasting referrals Competitors research Use as a blog/website promotion tool Recommend employees Recruit people Event promotion

WHAT YOU SHOULD DO?

Choose your LinkedIn connections and content carefully

Use keywords for better ranking Participate/Join in groups Review incoming messages and reply Post question and respond to others Follow companies Create Events and update your

connections

POSTS AND UPDATES

Events updates

Jobs descriptions

Tweets

Advices/Suggestions

Sharing interesting stuff

Blog posts …………

Questions & quotations

BECOME EXPERT

Offer expertise through Q & A

Share useful and informative

content

Launch polls

Join the discussions

GROUP ETIQUETTES

Start your own group

Listen to the conversations

Post Comments

Attract high profile people to your network

EXPAND NETWORK

Monitor your network status

Connect to people in groups

Add contacts tool

Search like minded professionals

Join people on other networks

LEVERAGING LINKEDIN

Recruitment and Job offer

LEVERAGING LINKEDIN

Market & company research

LEVERAGING LINKEDIN

Finding/Seeking information about candidates

Sharing company insights & achievements

LEVERAGING LINKEDIN

LEVERAGING LINKEDIN

Blog promotion

PLAYING WITH TOOLS & APPLICATIONS

Integrate Slideshare PPT and docsShare your tweets after integrating TwitterIntegrate your Wordpress blogAdd your Amazon recommended reading listConnect your files with Box.net and more…

RECOMMENDATIONS

Used by LinkedIn search

Boost employee morale

Build your brand and reputation

Connect with your customers and

partners

Helps you hire and get hired

FEATURES OF LINKEDIN

1. Company Profile

FEATURES OF LINKEDIN

2. Individual Profile

FEATURES OF LINKEDIN

3. Status Updates

FEATURES OF LINKEDIN

4. Recommendation

FEATURES OF LINKEDIN

5. Groups

FEATURES OF LINKEDIN

6. Applications (Slideshare, Twitter, Blog feed, Polls etc.)

FEATURES OF LINKEDIN

7. Events

FEATURES OF LINKEDIN

8. Recruitment

FEATURES OF LINKEDIN

9. Answers

GETTING STARTED

Create your free account

GETTING STARTED

Fill the complete information

GETTING STARTED

Add connections

GETTING STARTED

Ask for recommendations

GETTING STARTED

Add application (Twitter, Sildeshare and Wordpress etc..)

GETTING STARTED

Join relevant groups

GETTING STARTED

Blogs after employees’ exit

GETTING STARTED

Add employees

LINKEDIN ADVANCE SEARCH

LINKEDIN STRATEGIC SEARCH

GETTING EVENT PROMOTED

List Industry Events

GETTING EVENT PROMOTED

Invite connections

GETTING EVENT PROMOTED

It can help your process registration and payments

LINKEDIN MARKETING STRATEGIES

Brand visibility

LINKEDIN MARKETING STRATEGIES

Direct & Indirect sales

LINKEDIN MARKETING STRATEGIES

Implementing SEO

LINKEDIN MARKETING STRATEGIES

Market Research

LINKEDIN MARKETING STRATEGIES

Advertisement Potentials

LINKEDIN MARKETING STRATEGIES

Recruitment and Job listings

LINKEDIN MARKETING STRATEGIES

Business Development

THINGS TO DO

Follow employees’ code of conductFill the complete company and profile info.Help people by answering their queriesInvite people you know (only)Share useful new articlesShare content with other networks

DON’T TRY THESE….

Don’t advertise on discussions & groupsDon’t be a spammer otherwise you might end up being bannedDon’t put incorrect profile informationDon’t clutter your profile with AppsAvoid annoying messages

THANK YOU