Post on 01-Nov-2014
description
The Lawyer’sGuide to Linked In,
Facebook andTwitter
Landing your next client using social media
Carolyn Elefant,LawOfficesofCarolynElefant.com
WHY USE
SOCIAL MEDIA?
Your clients are usingsocial media: 1 billion
Facebook users (October2012)
Your clients areusing social media.
Over 1 billionFacebook users
(Oct. 2012).
Clients are usingsocial media in a
way that is directlyrelevant tolawyers….
December 16, 2010
In-house counsel & CEOs are usingsocial media
In house counsel are usingsocial media to chooselawyers:•22% GCs said Twitter was afactor in hiring•18% consideredendorLinkedIn profiles andendorsements
Your competitors are using social media•1.8 million lawyers on LinkedIn•56% lawyers have FB or LI profile•Lawyers with blogs have 434 moregoogle links
WHAT TYPES OFSOCIAL MEDIA?
Why the big 3?•Largest collective # of users•Best mix of personal-professional-consumer and variedinterfaces
Resume Cocktail Party
Watercooler
Best practices of social mediacommon to all platforms
1. SetGoals
•Meet clients•Mediaexposure•SEO•Relationshipsw/lawyers•Other
2. Match platform to goals.
Media
Consumerclients
Businessclients
Relationshipswith lawyers
SEO
3. Create robust profiles.
•Match form to format•Strong active verbs & links•1 full profile > 100 sparseprofiles•Photo!•Create 2-3 profiles all at thesame time•Update, update, update!
4. Balance personal and professional;informational and self-promotional
The Social Media Formulafor Twitter (vary for FB & LI)
•50% - links to online content•30% - conversation with others•10% self-promotionalinformation•10% personal hobbies andinterests
B5. Be authentic. Have a pulse
B6. Take online relationships offline
B
Minutes+ Minutes
Results
7. Be consistent!Minutes
+Minutes
__________Results!
3 tweets/day = 90contacts/week
2 link requests/week =100 new connections/yr
8. Time managementtips for social media
Make the most of yourlimited time
•Squeeze work into cracks
•Consistently post a few times inearly a.m. (7 - 10 a.m.) on weekdayssince web traffic is high this time ofday
•Use your smart phone for flexibilityand post while standing in line atstore or at soccer practice
•Post to social media when on “kidduty” since it’s a simple, lowattention task
Leverage mobiledevices to optimizesocial media use
9. Know and follow the rules of social media. Always.
PlatformTerms ofService
Neiqutte
4Sets of
rules forlawyers
onsocialmedia
Ethicsrules
Platformterms ofservice
Firmsocialmediapolicy
Netiquette
Platform-SpecificFEATURES & TIPS
SEOterms
Professionalphoto
Add connectionsOptions: email spamExisting contactsSchool, jobs
Tips for addingconnections:•Personalize intro•Don’t spam•Ask contacts forhelpw/connecting
2 posts aweek = notvery active
Groups•Check groupdemographicbefore joining•Closed goupsbetter•Start your own
Get & givetestimonials:For businesscolleagues & clients -be persistentGiving can enhanceyour profile tooNew feature:endorsement
IDEAS FOR LINKED IN
!Publicize your speaking engagements &invite others!Contact reporters via LinkIn or arrange tomeet with colleagues in different cities!Start a group (but keep it moderated)!For fee advertising - inexpensive & fairlyeffective
Twitter Tips
140characterbio
Search topicsor colleagues
Twitter LEXICON
Hashtag denotes a topic or event.Frequently assigned for conferences; canaggregate hashtag stream
# Hashtag
Direct message. Private communicationbetween 2 Twitterers. Must mutuallyfollow to DM
DM
ReTweet - passing along tweet; do itgenerously. MT denotes tweet is modifiedor shortened
RT, MT
140-character communication on Twitter.Tweet
Twitter “handle.” Try to use your realname.
@carolynelefant
Twitter T ips
•Volunteer to tweet a conference -organizers & speakers love it; others willfollow•Tweet like an industry insider - 5-10news tips per day (Google reader) andgain expertise•Organize tweet-ups (online to offline)•Follow media & other thought leaders inyour industry
The 2 faces of FacEbook
2 Faces of FacebookPersonal professional
FACEBOOK TIPS
FB page may be hard for firmto maintain. Better tool forfirm projects like events orassociation.
Most people use FB anyway.So why not?
Warning: Warn clients re:pros/cons liking page forconfidentiality.
Warning: Don’t discuss caseseven with friends under“limited” privacy. Nothing isprivate on FB. May not want tofriend clients
Purpose: Can post law firmevents, sponsorship of sportsteam, photos from parties,etc…
Purpose: Interact w/friends -they’ll call if they need alawyer. Discoverycommonality - people dobusiness w/those they like.
Professional (Fan Page) forLawyers
Personal
http://www.linkedin.com/in/carolynelefant
Where to find me on social media
www.linkedin.com/in/carolynelefant
www.twitter.com/carolynelefant
www.pinterest.com/myshingle
https://plus.google.com/112199202096472402474
Email: carolyn@carolynelefant.com/ Web: carolynelefant.com