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EMV in the USA Industry watchers estimate that there will eventually be more than 575 million EMV chip-enabled payment cards in circulation in the U.S. CARDS WILL TRANSITION 1.2 B The U.S. is set to transition more than 1.2 billion payment cards and 8 million point-of-sale (POS) terminals to meet EMV requirements. As more EMV chip cards are issued and more merchants begin to upgrade their technology to be EMV capable, consumers will begin relying on using their EMV chip cards more and more. Ensuring your business is ready for this new technology will not only help you protect your business from potential liability, but also will show your customers that you care about the security of their data. EMV represents a more secure future for card payments, and promises to reduce card fraud and counterfeiting, potentially transforming the landscape for payment processes in the United States. NEW EMV CARDS 575 M Why EMV is Important Now A primary way cybercriminals use stolen credentials is to create a false card to impersonate the actual card. As criminals recognize EMV implementation is underway, they tend to increase fraudulent activity. Protect your business from credit card fraud liability. Businesses still using magnetic stripe terminals after October 1, 2015, are on the hook for the costs if someone uses a lost or stolen credit card. Reduce liability costs. EMV is the future of payment transactions; show your customers that you are concerned about the security of their data by implementing an EMV capable system. Show your customers you care. What makes EMV more secure? Unlike a magnetic stripe cards, EMV chip cards send data that changes with each transaction. EMV chip cards transmit a variable algorithm with each transaction, making the data more secure than the static data found on magnetic stripe cards. The buyer inserts the card into an EMV reader or taps it on a contactless sales terminal to make a transaction, with no hand off of a card number to the merchant and no swipe. Only EMV-enabled terminals can read and decode the card. The EMV technology makes it virtually impossible for thieves to duplicate cards, thereby reducing card fraud at the point of sale. Why EMV? Although EMV chip cards are new in the United States, the benefits of this technology are too significant to overlook. The reason for their popularity is simple: They dramatically reduce card fraud. Although the technology is still not widely known in the United States, the benefits of EMV are too significant to overlook for long. TRANSACTIONS 25 % LOSSES $ 10 B FRAUD 2X FRAUD -27 % Although the United States accounts for only a quarter of the world’s payment card transactions, more than half of all fraudulent card transactions happen here. Losses due to card fraud in this country are expected to top over $10 billion in 2015. Credit card fraud rates have doubled in recent years, representing 10 cents out of every $100 transacted. Europe has already greatly reduced card fraud with EMV. For instance, fraud in the United Kingdom dropped 27 percent between 2007 and 2012, the years when EMV cards became widely accepted in that country. EMV is the Future, Arriving Very Soon The date of reckoning for EMV cards is swiftly approaching. After October 1, 2015, if a consumer uses an EMV chip card with a merchant who doesn’t have an EMV-compliant terminal, and the transaction is found to be fraudulent, the liability for any charges is left with the merchant. The Impact of EMV on your Business The U.S. is the last member of the top 20 world economies to commit to a domestic or cross-border liability shift associated with chip payments. Named for the three companies that created it – Europay, MasterCard, and Visa – EMV is a tiny chip embedded in payment cards that is virtually impossible to counterfeit and offers stronger security than magnetic stripe cards. As its adoption grows, consumers will soon begin using EMV chip cards in all their card transactions. 3/4 1/2 EMV offers a choice – merchants can either eliminate risk by upgrading their systems, or do nothing and simply live with the possibility of taking a major hit due to card fraud sometime down the road. As they become more aware of EMV’s ability to keep their data safe, consumers will naturally gravitate towards it. And if you’re not ready to take an EMV payment, it will translate into lost business—business that you can’t afford to lose. According to market research by Javelin, more than half of small business owners have little or no knowledge of EMV - or this upcoming liability shift. Not surprisingly, nearly three-fourths of small business owners have no plans to upgrade to EMV compliant terminals by the end of 2015. By upgrading to an EMV capable Point of Sale system, you can eliminate any potential exposure or losses to credit card fraud because of counterfeit cards. The main reason cited for not upgrading, a lack of knowledge about EMV. The clock is ticking. Make sure you've taken all the necessary steps to avoid potential liability costs from fraudulent non-EMV transactions. Develop your EMV ® action plan today. October 1st 2015 Will Be Here Soon. Don't Wait Until It's Too Late! Are you prepared for the EMV deadline? What you need to do to get ready: 2015 Oct 1 Talk with your First Data Relationship ® capable solutions they are certifying. If you develop your own solution you should contact your First Data relationship manager to secure your space on the EMV Certification Solution calendar. Talk with Your First Data Relationship Manager Begin preparing your location(s) by talking to the store operators and teams about EMV ® . Your customers will start to see cards arrive from their issuers and will want to begin using them at your location(s); take advantage of the ‘new-ness’ factor to get the teams excited. Prepare your location(s) Develop a training plan for all of your employees so that every employee knows how the new Security and EMV ® capable solutions operate so they can help educate your customers on how to use their newly issued card correctly. Develop a Training Plan Continue to take advantage of training, thought leadership and additional information through your First Data Relationship Manager. Ongoing Go to www.firstdata.com/emv for additional information about EMV ® . Get More Information Perform an analysis of what it will cost to update your locations(s) to EMV ® capable solutions. Preform a Cost Analysis Develop a marketing plan that promotes your adoption of Security and EMV ® capable solutions; let your customers know you care about protecting their data. Develop a Marketing Plan Implement the new Security and EMV ® capable solutions in your location(s). Execute a training plan for employees and a marketing plan for awareness. Implement New Solutions Contact your First Data relationship manager or log on to Firstdata.com/EMV for more information. © 2015 First Data Corporation.All rights reserved. Share on Facebook Share on Twitter Share on LinkedIn Share on Facebook Share on Twitter Share on LinkedIn

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EMV in the USA

Industry watchers estimate that there will eventually be more than 575 million EMV

chip-enabled payment cards in circulation in the U.S.

CARDS WILL TRANSITION

1.2 B The U.S. is set to transition

more than 1.2 billion payment cards and 8 million

point-of-sale (POS) terminals to meet EMV requirements.

As more EMV chip cards are issued and more merchants begin to upgrade their technology to be EMV capable, consumers will begin relying on using

their EMV chip cards more and more. Ensuring your business is ready for this new technology will not only help you protect your business from potential

liability, but also will show your customers that you care about the security of their data.

EMV represents a more secure future for card payments, and promises to reduce card fraud and counterfeiting, potentially transforming the landscape

for payment processes in the United States.

NEW EMV CARDS

575M

Why EMV is Important Now

A primary way cybercriminals use stolen credentials is to create a false card to impersonate the actual card. As criminals recognize EMV implementation is underway, they tend to increase fraudulent activity.

Protect your business from credit card fraud liability.

Businesses still using magnetic stripe terminals after October 1, 2015, are on the hook for the costs if someone uses a lost or stolen credit card.

Reduce liability costs.

EMV is the future of payment transactions; show your customers that you are concerned about the security of their data by implementing an EMV capable system.

Show your customers you care.

What makes EMV more secure?Unlike a magnetic stripe cards, EMV chip cards send data that changes with each transaction. EMV chip cards transmit a variable algorithm with each transaction, making the data more secure than the static data found on magnetic stripe cards.

The buyer inserts the card into an EMV

reader or taps it on a contactless sales

terminal to make a transaction, with no hand

off of a card number to the merchant and

no swipe.

Only EMV-enabled terminals can read and

decode the card.

The EMV technology makes it virtually

impossible for thieves to duplicate cards,

thereby reducing card fraud at the point

of sale.

Why EMV?Although EMV chip cards are new in the United States, the benefits of

this technology are too significant to overlook. The reason for their popularity is simple: They dramatically reduce card fraud. Although the technology is still not widely known in the United States, the benefits

of EMV are too significant to overlook for long.

TRANSACTIONS

25%LOSSES

$10BFRAUD

2XFRAUD

-27%

Although the United States

accounts for only a quarter of

the world’s payment card

transactions, more than half

of all fraudulent card

transactions happen here.

Losses due to card fraud in

this country are expected to

top over $10 billion in 2015.

Credit card fraud rates have

doubled in recent years,

representing 10 cents out of

every $100 transacted.

Europe has already greatly

reduced card fraud with

EMV. For instance, fraud in

the United Kingdom dropped

27 percent between 2007

and 2012, the years when

EMV cards became widely

accepted in that country.

EMV is the Future,Arriving Very Soon

The date of reckoning for EMV cards is swiftly approaching. After October 1, 2015, if a consumer

uses an EMV chip card with a merchant who doesn’t have an EMV-compliant terminal, and the

transaction is found to be fraudulent, the liability for any charges is left with the merchant.

The Impact of EMVon your Business

The U.S. is the last member of the top 20 world economies to commit to a domestic or cross-border liability shift associated with chip payments. Named for the three companies that created it – Europay, MasterCard, and Visa – EMV is a tiny chip

embedded in payment cards that is virtually impossible to counterfeit and offers stronger security than magnetic stripe cards. As its adoption grows, consumers will soon begin using EMV chip cards in all their card transactions.

3/41/2

EMV offers a choice – merchants can either eliminate risk by upgrading their systems, or do nothing

and simply live with the possibility of taking a major hit due to card fraud sometime down the road.

As they become more aware of EMV’s ability to keep their data safe, consumers will naturally

gravitate towards it. And if you’re not ready to take an EMV payment, it will translate into lost

business—business that you can’t afford to lose.

According to market research by Javelin, more than half of small

business owners have little or no knowledge of EMV - or this

upcoming liability shift.

Not surprisingly, nearly three-fourths of small business

owners have no plans to upgrade to EMV compliant terminals by

the end of 2015.

By upgrading to an EMV capable Point of Sale system, you can eliminate any potential exposure or losses to credit card fraud because

of counterfeit cards.

The main reason cited for not upgrading,a lack of knowledge about EMV.

The clock is ticking. Make sure you've taken all the necessary steps to avoid potential liability costs from fraudulent non-EMV transactions. Develop your EMV® action plan today.

October 1st 2015 Will Be Here Soon.Don't Wait Until It's Too Late!

Are you prepared for the EMV deadline?

What you need to do to get ready:

2015Oct 1

Talk with your First Data Relationship ®

capable solutions they are certifying. If you develop your own solution you should contact your First Data relationship manager to secure your space on the EMV Certification Solution calendar.

Talk with Your First DataRelationship Manager

Begin preparing your location(s) by talking to the store operators and teams about EMV®. Your customers will start to see cards arrive from their issuers and will want to begin using them at your location(s); take advantage of the ‘new-ness’ factor to get the teams excited.

Prepare your location(s)

Develop a training plan for all of your employees so that every employee knows how the new Security and EMV® capable solutions operate so they can help educate your customers on how to use their newly issued card correctly.

Develop a Training Plan

Continue to take advantage of training, thought leadership and additional information through your First Data Relationship Manager.

Ongoing

Go to www.firstdata.com/emv for additional information about EMV®.

Get More Information

Perform an analysis of what it will cost to update your locations(s) to EMV® capable solutions.

Preform a Cost Analysis

Develop a marketing plan that promotes your adoption of Security and EMV® capable solutions; let your customers know you care about protecting their data.

Develop a Marketing Plan

Implement the new Security and EMV® capable solutions in your location(s). Execute a training plan for employees and a marketing plan for awareness.

Implement New Solutions

Contact your First Data relationship manager or log on to Firstdata.com/EMV for more information.

© 2015 First Data Corporation.All rights reserved. Share on Facebook Share on Twitter Share on LinkedIn

Share on Facebook Share on Twitter Share on LinkedIn