Marketing Solutions

AUD $100k+ Aged 18 - 3493%

Definition of Affluent Millennials

born in the1980’s to1990’s

net investible assets excluding real estate

hold a graduate degree or higher

Soloist conduct their own research and make

decisions

34%Affluent Millennials seek contentfrom Financial Services brandson Social Media

Top Financial Contentsought by Affluent Millenials

Affluent Millennialsare open to financialofferings from non-financial brands

#1

ContentReviews

EducationalContent

ThoughtLeadership

Affluent MillennialsAUSTRALIA

Validatorconduct their own

research but validate decisions with advisors

50%

52%

How Affluent Millennialsmake investment decisions

40%

#2 #3

Top brandsbeing considered

*GenX = Aged 35 - 49Source: LinkedIn and IPSOS Affluent Millenials Research Study, Sydney, 2015

1 in 3Affluent Millennialsbelieve social networks will be the hub of all their financial information in the future