43%

13%

47%

28%

7%65%

29%

18%

48%

27%

7%65%

62%

3%31%

57%

23%

16%

30%

7%73%

60%

9%30%

55%

6%41%

60% of GenYers

owns a smartphone.

Most of them have a

data subscription

for it as well.

Regular mobile phoneSmartphone without Internet / data subscriptionSmartphone with Internet / data subscription

92%

89%

84%

82%

82%

79%

76%

76%

75%

72%

Daily Internet access through smartphone is highest in Japan, China and the US

Part 4

Smart facts on smartphones, m-commerce & apps based on a global study among youngsters

Millennials & Social Media

44%

43%

32%

21%

14%

11%

8%8%

4%

4%

My current mobile phone is still working fine

It’s too expensive to buy

I don’t need a smartphone

I don’t see the benefit of using one

The data subscriptions are too expensive

I never thought of changing

I think itI think it’s complicated to use

Only a few people in my direct environment have one

Other reason

Non-owners of smartphones are satisfied with current mobile

Australian & Japanese GenYers have the highest number of apps installed

M-commerce is mostly related to convenience, contact and entertainment.

Store notes and information on your phone

Consult relevant information on your location: restaurant/airport

Compare prices between stores while in the store

Watch videos, e.g. YouTube

Keep in touch with your social circle: social networking

Receive a discount/coupon on your mobile phone when walking past a certain shop

Bank via mobile phones Bank via mobile phones a.o. perform balance checks, make payments

Receive more detailed product information when looking at a product in a shop

Play games

Make small payments via SMS

Receive notifications when friends, family, ... are near you

Purchase products via your mobile phone e.g. books, CDs, tickets...

Keep loyalty card data on your phone from stores you visit regulary

Contact the nearest customer service Contact the nearest customer service e.g. car manufacturer

Review places/services/products on the go e.g. Tripadvisor, Amazon

Receive (additional) information by scanning QR codes

Order products in advance via an app to pick up in your regular store

Receive the latest offers from products and brands you like

Monitor health-related information e.g. blood pressure, weight

Take surveys or take part in market research

Monitor your sports performances: running, cyclingMonitor your sports performances: running, cycling

Check in to a certain location to let your contacts know where you are e.g. Foursquare

Receive alert when potential match is nearby: based on dating site profiles

65%

62%

62%

60%

60%

59%

57%57%

57%

56%

55%

54%

52%

52%

51%51%

51%

49%

49%

49%

48%

48%

41%41%

38%

35%

Fun and games

Weather forecasts

Music and/or videos

Navigation e.g. route planner, navigation software, ...

Banking

Instant messaging e.g. Whatsapp, ...

Gathering information Gathering information e.g. general/local news, ...

Downloading content e.g. music, books, ...

E-shopping e.g. Amazon, ...

E-reading e.g. iBook, Kindle, ...

Edit pictures

QR code/barcode scanners

Traffic information

Sharing pictures Sharing pictures e.g. Instagram, ...

Public transport information

Managing money e.g. stock information, currency converters, ...

Going out e.g. bars, restaurants, ...

Notes e.g. Evernote, ...

Travelling e.g. travel/tourist information

Food and drinks, cooking and recipes

WWork/school

Health

Letting contacts know your location e.g. Foursquare

Surveys

Working out e.g. Runkeeper, Nike+, ...

For more information, visit

56%

51%

45%

40%

32%

32%

31%31%

31%

29%

28%

26%

24%

22%

22%22%

22%

21%

20%

20%

19%

19%

18%18%

17%

14%

14%

11%

55% would like tomake small mobile payments

via SMS

12%

88%

6%

94%

10%

90%

32%

68%

7%

93%

11%

89%

20%

80%

11%

89%

4%

96%

Apps installed No apps installed

Gaming, weather & music apps are most popular

www.howcoolbrandsstayhot.com @Joeri_InSites

Results based on 3,612 online interviews among GenY & comparison with 3,105 over-35s, conducted mid-2012 by InSites Consulting, data sampling agency SSI and translation agency No Problem!

Definition of Generation Y? 15-34 year olds in 19 countries across the world (the US, Canada, Brazil, Argentina, Australia, India, China, Japan, Russia, the UK, Germany, Poland, France, Spain, Italy, the Netherlands, Belgium, Switzerland and Romania).