Infographic: How To Engage Millennials Who Visit Technology Sites

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How To Engage Tech Site Visitors Millennials Millennials How To Engage Tech Site Visitors This group of Millennials: 18-34 yrs old who have an interest in technology (e.g. tech marketers, tech decision makers and consumers, both in B2C and B2B) What kinds of technology topics are you most interested in? Research Services Source: IDG Research, 2013 Millennials and Media M M M M M M M M M M M M M M M M M M 75 % News 71 % Weather 59 % Travel 50 % Careers 46 % Celebrities/ Entertainment 48 % Sports 42 % Business/ Finance 46 % Education M M M In addition to technology, which of the following topics do you regularly seek information or read about (online or in print)? 54 % Health/Fitness 49 % Hobbies 62 % Food/Cooking 47 % Gaming Which sources do you rely on for tech-related information? 56 % Science 51 % 67 % 68 % 76 % 79 % Desktop/laptop PCs Tech news Tech innovations Software or apps New gadgets & electronics M 35+ yrs old Millennials Tech-specific sources Business- related sources Tech vendor sites Social media Retailer websites Video sharing sites Research firm & industry analytics Lifestyle- related sites 91 % 69 % M M M M M M 68 % 42 % 65 % 43 % 29 % 59 % 41 % M 52 % 48 % 28 % 29 % M 50 % 20 % 47 % + Top Factors Driving Website Visits Top Factors Driving Website Visits How important are each of the following characteristics when you are looking for tech-related content online (i.e., what makes you go back to a specific source or website?) 88 % Reliable/accurate content 80 % Straight-forward, unbiased content 76 % Easy to understand content 63 % Multiple view points 59 % Great graphics and images 58 % Good community/user reviews 57 % Short, concise content 56 % Info. is relevant to my career/aspirations 54 % Ability to consume content on phone 54 % Respected author/brand

description

Knowing how to engage with Millennials who visit technology sites can be tricky. IDG Research Services conducted a survey of Millennials (18-34 years old) who have an interest in technology: tech marketers, tech buyers, and consumers in both B2C and B2B. The survey reveals which tech topics Millennials are most interested in, their top reasons for visiting websites, and which sources they rely on most for tech-related information. See more at: http://idgknowledgehub.com/infographic-engage-millennials-visit-tech-sites/2014/04/22/#sthash.6qf9wJ2y.dpuf

Transcript of Infographic: How To Engage Millennials Who Visit Technology Sites

Page 1: Infographic: How To Engage Millennials Who Visit Technology Sites

How To Engage Tech Site Visitors

MillennialsMillennialsHow To Engage Tech Site Visitors

This group of Millennials: 18-34 yrs old who have an

interest in technology (e.g. tech marketers, tech decision makers and consumers, both in B2C and B2B)

What kinds of technology topics

are you most interested in?

Research ServicesSource: IDG Research, 2013 Millennials and Media

MM

MM

MM

MM

M

MM

MM

MM

MM

M

75%News 71%

Weather59%Travel50%

Careers

46%Celebrities/

Entertainment

48%Sports

42%Business/Finance

46%Education

MM MIn addition to technology, which of the following topics do you regularly

seek information or read about (online or in print)?

54%Health/Fitness

49%Hobbies

62%Food/Cooking

47%Gaming

Which sources do you rely on for tech-related information?

56%Science

51%67%68%76%79%

Desktop/laptop PCsTech newsTech innovationsSoftware or appsNew gadgets & electronics

M35+ yrs oldMillennials

Tech-specific sources

Business-related sources

Tech vendor sites

Social media

Retailer websites

Video sharing sites

Research firm& industry analytics

Lifestyle-related sites

91%

69%M

M

M

M M

M

68%

42%

65%

43%

29%

59%

41%

M 52%

48%

28%

29%

M 50%

20%

47%

+ Top Factors Driving Website VisitsTop Factors Driving Website Visits

How important are each of the following characteristics when you are looking for tech-related content online (i.e., what makes you go back

to a specific source or website?)

88%Reliable/accurate

content 80%Straight-forward, unbiased content

76%Easy to understand

content63%

Multiple view points

59%Great graphics

and images 58%Good community/user

reviews

57%Short, concise

content 56%Info. is relevant to my

career/aspirations

54%Ability to consume content on phone

54%Respected

author/brand