Empower Your Success

Dawn Pogue, CIC, CRISSMG Insurance

The Social Web

www.smginsurance.com

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Connect to: SMGWL

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"We may be very busy, we may be very efficient,

but we will be truly effective only when

we begin with the end in mind.“

Stephen Covey

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Executive Summary

Overview

• What is The Social Web?

Your Profile

• Make it sizzle!!!!

Networking

• Taking Action

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What is The Social Web?

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What makes Social Networking on LinkedIn Unique?

Authenticity

Transparency

Immediacy

Community

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Your profile~ make it sizzle

Picture Summary Experience

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Branding = standardizing

Branding YourselfYour picture- consistent with branding

Who’s the insurance agent here?

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Your Summary :

What’s your tag line?

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Summary:your elevator speech

SUMMARY:I help people protect the assets they have worked a lifetime to

create. I am essentially self-employed as an insurance sales executive for SMG Insurance. We are an independent insurance agency representing over 30 companies and I have been with SMG since 1996. I specialize in business general liability, property, workers compensation and group health insurance.

Earning loyalty from clients is my primary objective because the foundation of my business is long term relationships. I am interested in people as business owners and individuals and I understand building loyalty and trust is a continual process and is not defined by a single transaction. My highest responsibility as an agent is advising my clients of the best avenues for protecting their assets.

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Your Experience :

Eliminate Jargon!

What are your core competencies?

What skills are transferrable?

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Experience:The business interview

Experience Insurance Sales Executive at SMG Insurance (Sutter,

McLellan & Gilbreath, Inc.) Insurance industry October 1996 – Present  (13 years) As an account executive I am responsible for client development

and loyalty as well as new business development and production. This is accomplished through a detailed process of business analysis, extensive data collection, research on products available that provide solutions to issues and needs, comparison of markets available and pricing. This is a business to business sales and marketing process on both ends of the transaction; from agency to prospective client and from agency to insurance marketplace. New business development is accomplished by involvement in various trade associations and involvement on executive committees which provides personal and corporate name recognition.

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Resources:

Social Media

• http://socialmediasonar.com/

Mission Statements

• http://www.franklincovey.com/msb/

Inspiration

• http://www.naphill.org/

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Putting it all togetherGet ready to…

Enhance & expand contactsProvide introductionsResearch prospects

Provide Advice & help othersBuild your credibility

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Getting Startedhttp://www.linkedin.com/

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Copy & paste all of your creative writing

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Get LinkedIn

Companies Groups Contribute

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Your LinkedIn Profilehttp://www.linkedin.com/in/dawnpogue

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Your LinkedIn Home Pagehttp://www.linkedin.com/

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People you may knowhttp://www.linkedin.com/

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Jobshttp://www.linkedin.com/

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Answershttp://www.linkedin.com/

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Company Searchhttp://www.linkedin.com/

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Company Search- Locationhttp://www.linkedin.com/

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Filtering your company searchhttp://www.linkedin.com/

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Groupshttp://www.linkedin.com/

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What you’ve accomplished:

• Outside your comfort zone

• Branded & defined yourself

• Assessed your strengths

• Analyzed how you help others

• Exponentially expanded network

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Questions and Answers

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Summary

It’s a simple concept:

“I get by with a little help from my friends”Paul McCartney

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Thank you………….

Dawn Pogue dpogue@smginsurance.com Direct line: 678-533-2206 Mobile: 404-391-8293

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