Linkedin Overview 2011
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Transcript of Linkedin Overview 2011
Coaching | training | marketing | writing
LinkedIn Overview V1
Coaching | training | marketing | writing
Coaching, training, marketing
What is LinkedIn
Worlds largest professional online networking organisation
New way to connect, share, do business Way to build trusted connections
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Coaching, training, marketing
Why use LinkedIn
Business / professional profile Demonstrate expertise Make strategic alliances Career moves /progression Increasing your Google presence Another sales channel
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Coaching, training, marketing
Why should your company use LinkedIn?
Make targeted connections Generate revenue Drive business forward Share best practise Influence others
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Coaching, training, marketing
Benefits to you
Raise your profile Proactive part of your strategy Help you to find a job Network with likeminded people Make friends
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Coaching, training, marketing
Sales Strategy
Company profile pages People profile pages Company search & follow People search & connect Expertise – Answers Influence - groups Introductions
Potential partners, suppliers, customers
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Coaching, training, marketing
Join LinkedIn
https://www.linkedin.com/reg/join Create a professional profile
This is your personal brand Create a professional company profile
This is your company brand
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Coaching, training, marketing
Building profiles
CompanyOverview•Who you are•What you do•Employees•Followers
Products and services•Recommendations
People•Your profile•Summary•Link to your company profile
•Job role and company description
•Websites•Recommendations
Other•Education•Company blog•Company capability brochure / presentation
•Other jobs
Connections•Strategy•Strategic targets
•Suppliers•Other relevant people
Expert•Company Group
•Join other relevant groups
•Answers•News
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Coaching, training, marketing
Getting started - you
Build a professional profile Summary
Written to attract the kind of people you want to do business with
What’s in it for them Professional picture essential Past positions essential Recommendations are crucial
Have a connecting / following strategy Join relevant groups Become an known as an expert
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Getting started – your company
Set up company pages Overview and products Banners for targeting different markets
Have a company wide strategy Current position descriptions Connection to colleagues Match people to groups
Have a following strategy for target prospects
Strategy for groups / experts
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Coaching, training, marketing
Getting started – you and your company
Add in link to Company Blog Add in Company presentations
(Slideshare) Use all the resources – advanced search,
Q & A, Groups, Ask stimulating questions within groups
& answers section Ask for help from existing members
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Coaching, training, marketing
Your profile
Is all about you You are representing your company
These bits conform to company branding guidelines Get connected
As part of your company’s strategy For you personally
Become an expert For your company For you
Improve your Google ranking
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Your profile
Choose one person as the master template to follow
Summary This is all about
you and is personal
Your goal
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Coaching, training, marketing
Profile summary
This is about you
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Coaching, training, marketing
Profile picture
Professional
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Profile - Websites
Add in company websites
Select other and type in Description Link
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Coaching, training, marketing
Profile – experience – your company
Your job title and short description of role Link to your company profile Company’s standard description
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Coaching, training, marketing
Profile –other
Experience Add in other roles and experience as
necessary Education
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Profile - privacy
Personalise your settings
Remember you are here to be found
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Get found
Make your profile public
Create a custom URL Settings – Edit
your public profile Add this link to
your Outlook signature
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Profile - Other
Blog More – Wordpress
www.jacquimalpass.com
Company brochure Use – SlideShare Upload – your
company presentation or brochure
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Recommendations
Give to people who you trust and who have done a great job
Ask customers, suppliers, co-workers
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Groups
Join relevant groups where your customers and prospects are having conversations
Influence Ask questions Offer advice Do not advertise
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Coaching, training, marketing
Making connections
Add connections Increase your visibility Improve your connect-ability
Used advanced search to improve the level of contacts
Follow companies you are interested in
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Your network
1st level connections, you can contact directly
2nd level connections, through a direct connection
3rd level connections, through a connection to a direct connection
Alternatively connect through a group
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Making contact
Find the person you want to link with
What degree of separation is there?
How are you connected? Via a LI colleague You are in the same
group
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Making contact
What are their contact settings?
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Coaching, training, marketing
Making contact
Read their profile What is important to them What have they done? Where have they been? Where have they worked?
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Ways to connect
In-mail Need a business
account Get introduced Add to your
network
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Coaching, training, marketing
Ways to connect
Import contacts / Enter email addresses Add colleagues or classmates already on
LinkedIn Let LinkedIn suggest them
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Think about your message
Hi, xxxx I can see from your profile that we are both in the same group and have some similar interests. I wonder if you would like to connect? Please let me know if there is anyway I can help you. Kind regards…..
Hi, xxx I can see from your profile that you are open to expertise requests. We work in the xxx market and are looking for ways to work with organisations like yours. Could you tell me how we might start the process of getting on the preferred supplier listing. Kind regards….
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Think about your message
Hi, xxx. Its great to see you on LinkedIn. It would be great to connect. It would be good to catch up face to face. I will call you to set a date. Kind regards
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Connections
Tag your contacts
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Remove connections
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Coaching, training, marketing
Finding your targets in groups
Find groups that are relevant to you Create a specialist interest group and
invite members
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Coaching, training, marketing
Join in the conversation
Start or join a discussion Add value, offer advice
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Coaching, training, marketing
Becoming an expert
Answers Ask and answer questions in your field
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Coaching, training, marketing
Check what’s happening in your network
LinkedIn home tells you what everyone is up to
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Check who’s checking up on you
Look at who is looking at you
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Find and track your markets
Network statistics
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Coaching, training, marketing
And there’s more……….
Events Polls Company Buzz Twitter News Reading list Jobs Keep checking there is always something
new
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Coaching, training, marketing
Contact
www.jacquimalpass.com