September 2012

Company Pages When a member chooses to ‘follow’ your company

they then become a ‘follower.’ Members follow companies so they can stay informed of company updates, product launches, general information, etc.

Once someone becomes a follower you can send targeted status updates on your company that will appear in each member’s newsfeed

Because of the rich, detailed data of a member’s profile information, we can delve in deeper and report on the specific details of your follower base.

– This can also help you segment your messaging directly to the job functions of the follower base

Sanofi Company Page:

Most of Sanofi’s current followers are NOT Sanofi employees

Company Follower Report - Power and Accuracy of Member Profile Data

Who Visits Your Page? Who Saw Your Campaign?

Who Clicked On Your Ads? Who Viewed Your Ads?

Content Modules Customized multi-tab, in-banner opportunity

offering advertisers a turnkey solution to distribute their content on LinkedIn.

Share news, videos, tweets, blogs, case studies, whitepapers, etc.

Distribute this content to build brand loyalty and establish thought leadership

Keeps the member engaged with your brand

Easy execution via RSS feeds

LinkedIn reports on impressions, clicks, tab clicks, hovers, scrolls & Twitter follows (if applicable)

Higher interaction rates than standard banners:

Typical banner CTR on LinkedIn = 0.05%-0.07%

Content module on LinkedIn: 10-30% interaction rate

inMail Partner Messages Determine the specific target

audience you want to engage with on LinkedIn.

Send a customize dedicated email directly to those member’s LinkedIn inboxes.

Notification stays on member’s homepage for 5-10 refreshes or until an action is taken

Messages only sent to active LinkedIn members

Members receive one message per 60 days – offers advertisers 100% SOV with target audience

Members can opt-out of receiving promotional messages if they choose

Ability to distribute multiple forms of creative (email copy, banner, call to action button.

Rich media is accepted.

¹Direct Marketing Association (DMA)

Typical sponsored inMail open rates range from 20-25% as compared with

email prospect list open rates which average 11.4%.

Campaign results = 23% open rate ; 12.31% CTR Most clicks on the “Free patient education

materials” call to action button followed by 2nd hyperlink “Easy to understand patient

education brochures.”

LinkedIn’s Healthcare Audience

US Healthcare Professionals on LinkedIn

LinkedIn MembersJob Function

Medical 5,700,000+

Industry

Hospital/Healthcare 2,500,000+

Biotech 260,000+

Pharmaceuticals 565,000+

Health, Wellness & Fitness 1,065,000+

Medical Devices 420,000+

Mental Healthcare 330,000+

*as of 9/12

8

Physicians on LinkedIn - US LinkedIn captures over 300,000 Physicians in the US Over 38% of them log in at least once a month

Connect & Communicate

Research People & Companies

Professional Insights

73% Network with other professionals

68% Learn about what other colleagues are doing

54% Stay up to date on professional discussions

June 2012

Source: Internal Data

Doctors are 33% more likely than the average user to use LinkedIn on a mobile device

Company Pages – Product & Services Tab

Company page Product & Services tab allows marketers to create up to 30 views. Direct link to P&S Tab video & link to supporting materials here - http://learn.linkedin.com/company-pages/overview/

Only the top 5 Products on the P&S Tab can be prioritized or ranked.  After top 5 featured products are listed, a comprehensive list of All of their products is shown below the fold.

Physician counts for Auvi-Q Proposal

Pediatricians:   5,700 Allergists: 1,000 PCPs: 86,000

 

10

LinkedIn Mobile: Working wherever our members work

y/y increase in mobile page views

400%

12

General LinkedIn Info

175M members and counting

2004 2005 2006 2007 2008 2009 2010 2011 2012

2 48

17

32

55

90

145

LinkedIn Members (Millions)

2 new members

per second

175,000,000+

registered members

The globally connected professional network

5M+

Canada

~70M+

USA

9M+

Brazil

3M+

Australia

34M+

Europe

2M+

DACH

2M+

Italy2M+

France

3M+

Spain

3M+

NL9M+

UK

16M+

India

Registered members as of Q2-Q3 2012