Post on 23-Jan-2017
LESSONS FROM A DECADE IN MEDIA ENTREPRENEuRSHIP
by Rafat Ali
skift travel iq
SKIFT IS…The largest intelligence platform in travel, providing Media, Insights and Marketing to all sectors of the world’s largest industry.
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SKIFT DOES…Skift Deciphers & Defines trends for Marketers, Strategists & Technologists in the global travel industry.
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LEVEL 13, 82 SPENCER ST, MELBOURNE
SKIFT’S BHAG: SKIFT IS DEFINING THE FUTURE OF TRAVEL
skift travel iq
*ALWAYS ALWAYS* DO YOUR OWN THING>
skift travel iq
#1
ALWAYS ALWAYS DO YOUR OWN THING>
skift travel iqSTAY AWAY FROM GEORGE >>
EVERYTHING TO HELP START & BUILD YOUR MEDIA COMPANY EXISTS
DON’T GET TRAPPED IN THE TECH STACK>
skift travel iq
#2
MIDDLE IN MEDIA IS DEATH>
skift travel iq
#3
YOUR EXPANSIVE WORLDVIEW DEFINES HOW BIG YOUR VISION IS
COROLLARY: THERE IS ALWAYS SPACE TO CREATE YOUR OWN WHITESPACE>
skift travel iq
#4
THE 4 S’s OF CONTENT:
BE SMART, SHARP, SURGICAL & STRATEGIC>
skift travel iq
#5
BUILD AROUND TRENDLINES, NOT HEADLINES
IGNORE AND BREAK THE SILOS>
skift travel iq
#6
PACKAGE, VOICE, SENSIBILITY AND BRAND MATTERS
THE INTANGIBLES MATTER A LOT MORE IN MEDIA>
skift travel iq
#7
STAY AWAY FROM FEALTY TO INVESTORS, THEY’RE MEANS TO AN END, AND DON’T MATTER MUCH IN THE END RESULTS >
skift travel iq
#8
YOU WILL HEAR 9 NOs BEFORE THE ONE YES
COROLLARY: SAY 9 NOs TO THINGS BEING THROWN AT YOU, FOCUS ON ONE>
skift travel iq
#9
AVOID SCENESTERS, AND SURELY AVOID BEING ONE >
skift travel iq
#10
YOU WOULD BE SURPRISED HOW MANY ARE AFRAID TO ASK THE HARD QUESTIONS.
LEARN & RELEARN FEARLESSSNESS >
skift travel iq
#11
NO ONE HAS EVER BUILT A BUSINESS KEEPING PEER JOURNALIST SET HAPPY
COROLLARY: ALWAYS BE FRIENDLY, NEVER BE FRIENDS>
skift travel iq
#12
INSPIRATION & INNOVATION COME FROM ANYWHERE & EVERYWHERE.
COROLLARY: THE UNIVERSE FIGURES OUT A WAY TO POINT YOU IN THE RIGHT DIRECTION, THE HARD PART IS TO STOP AND LISTEN>
skift travel iq
#13
B2B DOES NOT HAVE TO BE BORING.
SEPARATE VENDORS FROM YOUR REAL USERS>
skift travel iq
#14
THERE IS STILL TONS OF DISRUPTION LEFT IN BUSINESS INFORMATION.
COROLLARY: BE FANATICALLY FOCUSED ON THE CHANGING USER CONSUMPTION BEHAVIOR>
skift travel iq
#15
USE DESIGN TO PUNCH ABOVE YOUR WEIGHT >
skift travel iq
#16
MARKETING/TECH/USER EXPERIENCE/DESIGN
IN THE CROSS HAIRS OF THIS NEXUS, YOU HAVE FUTURE-PROOFED YOURSELF >
skift travel iq
#17
FOCUS ON ONE BIG ANNUAL EFFORT INSTEAD OF SMALL ONES THROUGHOUT THE YEAR
DOING LESS WITH MORE IS THE NEW DOING MORE WITH LESS>
skift travel iq
#18
BUILD DIRECT CHANNELS TO YOUR USERS
THINK REPEAT RESIDENTS, NOT REPEAT VISITORS>
skift travel iq
#19
WILL ANYONE MISS YOU IF YOU DIE TOMORROW?
COROLLARY: WHAT’S YOUR UTILITY VALUE TO USERS? >
skift travel iq
#20
IMMERSE YOURSELF!
skift travel iq