Lessons From A Decade In Media Entrepreneurship
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LESSONS FROM A DECADE IN MEDIA ENTREPRENEuRSHIP by Rafat Ali skift travel iq
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Transcript of Lessons From A Decade In Media Entrepreneurship
LESSONS FROM A DECADE IN MEDIA ENTREPRENEuRSHIP
by Rafat Ali
skift travel iq
SKIFT IS…The largest intelligence platform in travel, providing Media, Insights and Marketing to all sectors of the world’s largest industry.
skift travel iq
SKIFT DOES…Skift Deciphers & Defines trends for Marketers, Strategists & Technologists in the global travel industry.
skift travel iq
LEVEL 13, 82 SPENCER ST, MELBOURNE
SKIFT’S BHAG: SKIFT IS DEFINING THE FUTURE OF TRAVEL
skift travel iq
*ALWAYS ALWAYS* DO YOUR OWN THING>
skift travel iq
#1
ALWAYS ALWAYS DO YOUR OWN THING>
skift travel iqSTAY AWAY FROM GEORGE >>
EVERYTHING TO HELP START & BUILD YOUR MEDIA COMPANY EXISTS
DON’T GET TRAPPED IN THE TECH STACK>
skift travel iq
#2
MIDDLE IN MEDIA IS DEATH>
skift travel iq
#3
YOUR EXPANSIVE WORLDVIEW DEFINES HOW BIG YOUR VISION IS
COROLLARY: THERE IS ALWAYS SPACE TO CREATE YOUR OWN WHITESPACE>
skift travel iq
#4
THE 4 S’s OF CONTENT:
BE SMART, SHARP, SURGICAL & STRATEGIC>
skift travel iq
#5
BUILD AROUND TRENDLINES, NOT HEADLINES
IGNORE AND BREAK THE SILOS>
skift travel iq
#6
PACKAGE, VOICE, SENSIBILITY AND BRAND MATTERS
THE INTANGIBLES MATTER A LOT MORE IN MEDIA>
skift travel iq
#7
STAY AWAY FROM FEALTY TO INVESTORS, THEY’RE MEANS TO AN END, AND DON’T MATTER MUCH IN THE END RESULTS >
skift travel iq
#8
YOU WILL HEAR 9 NOs BEFORE THE ONE YES
COROLLARY: SAY 9 NOs TO THINGS BEING THROWN AT YOU, FOCUS ON ONE>
skift travel iq
#9
AVOID SCENESTERS, AND SURELY AVOID BEING ONE >
skift travel iq
#10
YOU WOULD BE SURPRISED HOW MANY ARE AFRAID TO ASK THE HARD QUESTIONS.
LEARN & RELEARN FEARLESSSNESS >
skift travel iq
#11
NO ONE HAS EVER BUILT A BUSINESS KEEPING PEER JOURNALIST SET HAPPY
COROLLARY: ALWAYS BE FRIENDLY, NEVER BE FRIENDS>
skift travel iq
#12
INSPIRATION & INNOVATION COME FROM ANYWHERE & EVERYWHERE.
COROLLARY: THE UNIVERSE FIGURES OUT A WAY TO POINT YOU IN THE RIGHT DIRECTION, THE HARD PART IS TO STOP AND LISTEN>
skift travel iq
#13
B2B DOES NOT HAVE TO BE BORING.
SEPARATE VENDORS FROM YOUR REAL USERS>
skift travel iq
#14
THERE IS STILL TONS OF DISRUPTION LEFT IN BUSINESS INFORMATION.
COROLLARY: BE FANATICALLY FOCUSED ON THE CHANGING USER CONSUMPTION BEHAVIOR>
skift travel iq
#15
USE DESIGN TO PUNCH ABOVE YOUR WEIGHT >
skift travel iq
#16
MARKETING/TECH/USER EXPERIENCE/DESIGN
IN THE CROSS HAIRS OF THIS NEXUS, YOU HAVE FUTURE-PROOFED YOURSELF >
skift travel iq
#17
FOCUS ON ONE BIG ANNUAL EFFORT INSTEAD OF SMALL ONES THROUGHOUT THE YEAR
DOING LESS WITH MORE IS THE NEW DOING MORE WITH LESS>
skift travel iq
#18
BUILD DIRECT CHANNELS TO YOUR USERS
THINK REPEAT RESIDENTS, NOT REPEAT VISITORS>
skift travel iq
#19
WILL ANYONE MISS YOU IF YOU DIE TOMORROW?
COROLLARY: WHAT’S YOUR UTILITY VALUE TO USERS? >
skift travel iq
#20
IMMERSE YOURSELF!
skift travel iq
