Hi My Name Is Harold HoWelcome To This Slide

Share About Lead Magnet And Internet

Marketers

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What Is A Lead Magnet?

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Definition Of A Lead Magnet

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Definition Of A Lead Magnet

There Many Definitions To This Term Lead Magnet

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Definition Of A Lead Magnet

Not To Complicate Matters I’ll Give You Just Two Relevant Ones

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Definition Of A Lead Magnet

Of Course It Goes Way Beyond Magnetising Of Leads (Sole Purpose)

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Definition Of A Lead Magnet

What Does It Mean To You An Internet Marketer?

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First Definition Of A Lead Magnet

A Value Proposition Or Ethical Bribe In Exchange For Your Lead’s Email Address.

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First Definition Of A Lead Magnet

In The Simplest Sense, You Give Away A Free Training Or Product In Exchange For Your Lead’s Email Address.

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Everyone Got What They Wanted

Your Leads Got Their Free Training Or Product. They Need Not Pay For It In The Monetary Sense.

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Everyone Got What They Wanted

You The Internet Marketer Got The Email Address You Were Seeking For With Your Ethical Bribe.

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Second Definition Of A Lead Magnet

The Irresistible Transition From A Free Training That Pre-Frames The Product Offer Leading To A Sale.

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Second Definition Of A Lead Magnet

In This Instance, Leads Got Their Free Training (Irresistible Transition) You The Marketer At This Point Too Got Their Email Address.

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Second Definition Of A Lead Magnet

Free Training Should Pre-Frames A Product Offer (A Pitch) Leading To A Sale

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Purpose Of A Lead Magnet

1. Email List Building.

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Purpose Of A Lead Magnet

1. Email List Building.2. Free Training That Pre-Frames A

Product Offer.

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Purpose Of A Lead Magnet

1. Email List Building.2. Free Training That Pre-Frames A

Product Offer.3. Branding.www.haroldho.com

Email List Building

Our First Definition Is A Classic Example. Leads Get Their Free Training. Marketer Gets Leads Email Address.

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Free Training That Pre-Frames A Product Offer

Second Definition Explains This Clearly. Marketer Gives A Free Training With A Pre-Frames Of A Product Offer. If All Goes Well, This Will Lead To A Sale.

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Branding

Both Definitions Does The Function Of Branding. This Comes Mainly In Your Free Training As Well As The Product You A Pitching.

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Forms Of Lead Magnet

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Forms Of Lead Magnet

I Love Being Simple And Relevant! So You Will Get Just Three Forms Of Lead Magnet In The Slides Coming Up.

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Forms Of Lead Magnet

1. Videos

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Forms Of Lead Magnet

1. Videos2. PDF E-Book

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Forms Of Lead Magnet

1. Videos2. PDF E-Book3. MP3 Audio

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Forms Of Lead Magnet

Videos• Power Point - Microsoft

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Forms Of Lead Magnet

Videos• Power Point – Microsoft• Screen Capture - Camtasia

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Forms Of Lead Magnet

Videos• Power Point – Microsoft• Screen Capture – Camtasia• On Camera

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Power Point - MicrosoftPresent Your Training On Power Point Slides. Narrate Over These Slides as You Go Along, As If You Are Doing It In Front Of An Audience. Use Camtasia To Do Recording.

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Screen CaptureDemonstrate Your Free Training On Screen, Like Teaching Someone How To Do It. Use Camtasia To Record Your On Screen Demonstration.

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On CameraThe Conventional Smart Phones With Camera Features Will Be Able To Do Recording. Go In Front Of Camera And Show Or Explain Your Free Training/Product. Good Lighting Is Needed.

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VideosAll Recordings Be It Power Point, Screen Capture Or On Camera Qualified As Your Lead Magnet.

*You Need To Host Your Video*

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Video Hosting Sites1. You Tube2. Vimeo3. Amazon S3

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Forms Of Lead MagnetNext We Have PDF E-Books. I Will Cut Straight To The Point Of The Two Types.

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PDF E-BOOKS1. Microsoft Word

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PDF E-BOOKS1. Microsoft Word

2. Microsoft Power Point

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Microsoft WordWrite Your Content (Free Training). Save It In PDF Format And You Have A PDF E-Book. Upload It to Your Host Server. This Is One Form Of Lead Magnet.

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Microsoft Power PointYou May Prefer A Concise Form In Microsoft Power Point. List Your Valuable Free Training Content On Slides. Save It In PDF Format. Another Form Of Lead Magnet.

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Forms Of A Lead Magnet

The Third Is MP3 Audio, A Pure Audio Presentation Of A Free Training Or Valuable Content.

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MP3 Audio1. Computer

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MP3 Audio1. Computer2. Smart Phone

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MP3 Audio1. Computer2. Smart Phone3. Camtasia

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ComputerYou May Use Your Computer To Record Your Valuable Free Training Content Into A MP3 Format As A Lead Magnet.

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Smart PhoneToday’s Smart Phone Too Can Record Audio And Have It Store Into Your Laptop Or Computer.

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CamtasiaCamtasia As A Software Is Very Versatile. You Can Use It For Videos As Well As Audio. Creating Your Lead Magnet Has Never Been That Simple. Highly Recommended Software

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What Goes Into Your Lead Magnet?

1. Put Yourself In The Shoes Of Others.

2. Working Backwards.

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Put Yourself In The Shoes Of Others

Imagine Yourself In The Shoes Of Your Lead. What Are Your Expectations? What Do You Want?Problem Solving Solutions!

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Working Backwards

What Product/Training Are You Pitching? Now Take Just One Part Of This To Use As Your Lead Magnet. This Will Help You To Pitch Your Sale.

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Working Backwards

What Product/Training Are You Pitching? Now Take Just One Part Of This To Use As Your Lead Magnet. This Will Help You To Pitch Your Sale.

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Squeeze PageBridge Page With Free Training

Sales Pitch

Sample Squeeze Page

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Sample Bridge/Thank You Page With Free

Training

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Sample Sales Pitch Video

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Thank You For Staying Till The End

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To Learn More Head Over To My Blog

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