Post on 21-Apr-2017
IoT product. 7 lessons learned
Kickstarter success and 7 lessons learned
www.lametric.com
Third most funded electronic product in the Design category in Europe
www.lametric.com
Kickstarter success factors• Innovative product
• Awesome video
• Early adopters message & Product story
• Correct price structure
• Media coverage & Partnerships
• Viralitywww.lametric.com
1.Think Different
• Smartphones, tablets are limited
• IoT brings new physical experiences
• Not only wearables
• Seek where there are no big guys yet
www.lametric.com
Personal and communal experience
2.Hardware product should be “sexy”
• Learning curve is long
• Beauty helps to adopt technology
• Cross the chasm smoothly
• Iterate with industrial design
www.lametric.com
Final LaMetric prototype
MVP First prototype
3.Make prototype you will love
• Shapeways - prototype should be “sexy” also
• Solve major problems before tight deadline
• Get feedback early
• More confidence to move forward
www.lametric.com
Polished LaMetric prototype in Kickstarter video
4. Crowdfunding gives answers
• IoT markets need validation
• Marketing and PR strategy
• Realise sales channels
• Partnerships
• Investors are more confident
www.lametric.com
Media coverage, staff pick, partnerships
5.Manufacturing - take someone who knows waters
• DFM, CMF, quality control
• Manufacturing phases: EVT, DVT, PVT, MP
• Legal advises
• Obreey, Dragon Innovations, others
www.lametric.com
Obreey helped PocketBook and helps LaMetric
6.Far East key facts
• Slow growth of traditional markets
• Factories are seeking for new markets(IoT)
• Foxconn and others start to work with startups
www.lametric.com
7.Feel who is your manufacturing partner
• Best implementation for “sexy” product
• Pay forward approach
• Shared vision
• Build quantity together step by step
www.lametric.com
LaMetric implementation discussions