Leikr GPS Sports Watch

Ryan Krems - @kremsrBusiness Development – Dolphin Browser

US Operations / Global Launch - Leikr

Overview

• Leikr• Why Kickstarter?• Media Outreach• Pricing Strategy• Continual Engagement• Lessons Learned

Leikr GPS Sports Watch• Industry Leading Display: 2” Color w/ Gorilla Glass• Custom integrated GPS solution• Connectivity (WLAN, BT 4.0, Ant+)• Side loaded OpenStreet Maps• Linux kernel, Qt UI Framework• Custom workout plans• Up to 24 hours battery life• Target of waterproof level IPX-8

• Created by team of ex-Nokia engineers who created multiple market leading mobile devices (selling over 80M globally)

85,284 projects launched$475M successful funding

• Raise money to fund next round of production• Mechanism to obtain market exposure• Gain valuable feedback from early adopters

Leikr Goals for Launch

Media Outreach

• Approach opinion leaders early in the development process• Create several story lines for your product / team• Research and tailor the message for each media outlet

• Make the time, and be super flexible to meet with journalists

GI

Funding Progress

#1 Italian newspaper

Danish National TV News story

High activity, End of funding

Slow period

Google Search Activity Level

GI#1 Italian

newspaper

Danish National TV News story

High activity, End of funding

Slow period

• Keep the engagement level high throughout• News cycle doesn’t continue by itself, it needs constant

attention• When you take a break or have a life event, it is noticeable

Pricing Strategy

• Kickstarter pledges starting from $149 to $299• Additional Tiers for special builds (including

early Beta)• Tiered Pricing Approach• Sweet spots for pledges• A/B Testing Opportunities with set metrics (if

tier isn’t subscribed that says something about market demand)

Continued Engagement

• 250 customer inquiries thru Kickstarter• 250+ comments on product features• Leikr team addressing big trends of concerns

from backers• Constant communication with early adopters,

keep engagement high• Valuable ideas and insights into new features

and market opportunities

Lessons Learned

• US bank account required for Kickstarter project funding

킥스타터 펀딩을 위해서는 미국 은행구좌 필요

• Set priority among funding, publicity, customer feedback then set goal level for success

펀딩 /PR/ 피드백 중에서 제일 중요한 것을 고르고 거기에 맞게 목표를 잡아야

• Have a plan for the initial and final push, these are the best opportunity for highest

impact

킥스타터 초기와 마지막 푸쉬를 위한 계획 필요

• Timing is critical for market launch (be aware of other large events)

타이밍이 중요

• Don’t be afraid to ask for help

필요하다면 도움을 요청하기를 망설이지 말 것

Lessons Learned cont.

• Continual outreach and engagement; very apparent when you take a break

계속해서 커뮤니케이션 하기 ; 잠깐 떠나있을 때도 미리 알려놓기

• Create success criteria for A/B Testing

A/B 테스팅의 성공 판단요건을 미리 정해두어야

• Kickstarter is a community, so openness and transparency are required

킥스타터 커뮤니티 : 열린 마음과 투명성이 필요

• Kickstarter is only the start, continual updates and on-time delivery required

킥스타터 성공은 시작일 뿐 , 지속적 업데이트와 정시 출시로 보답하기