IoT product. 7 lessons learned

Kickstarter success and 7 lessons learned

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Third most funded electronic product in the Design category in Europe

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Kickstarter success factors• Innovative product

• Awesome video

• Early adopters message & Product story

• Correct price structure

• Media coverage & Partnerships

• Viralitywww.lametric.com

1.Think Different

• Smartphones, tablets are limited

• IoT brings new physical experiences

• Not only wearables

• Seek where there are no big guys yet

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Personal and communal experience

2.Hardware product should be “sexy”

• Learning curve is long

• Beauty helps to adopt technology

• Cross the chasm smoothly

• Iterate with industrial design

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Final LaMetric prototype

MVP First prototype

3.Make prototype you will love

• Shapeways - prototype should be “sexy” also

• Solve major problems before tight deadline

• Get feedback early

• More confidence to move forward

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Polished LaMetric prototype in Kickstarter video

4. Crowdfunding gives answers

• IoT markets need validation

• Marketing and PR strategy

• Realise sales channels

• Partnerships

• Investors are more confident

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Media coverage, staff pick, partnerships

5.Manufacturing - take someone who knows waters

• DFM, CMF, quality control

• Manufacturing phases: EVT, DVT, PVT, MP

• Legal advises

• Obreey, Dragon Innovations, others

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Obreey helped PocketBook and helps LaMetric

6.Far East key facts

• Slow growth of traditional markets

• Factories are seeking for new markets(IoT)

• Foxconn and others start to work with startups

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7.Feel who is your manufacturing partner

• Best implementation for “sexy” product

• Pay forward approach

• Shared vision

• Build quantity together step by step

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LaMetric implementation discussions

www.lametric.cominfo@smartatoms.com