Social Media Tools

Twitter

Linkedin

Facebook Fan Page

Mobile Apps

You Tube Channel

Message Boards

E mail/Newsletter

Community Sharing

RSS Feed

A Corporate

Blog

Analysis: pro• Relevant content • Multiple platforms to engage audience• Content takes precedent over promotion• Current postings on all platforms• Encouragement of community to community engagement• User friendly sites, searchable and customized• Good use of emerging technology• Use of Technology serves the audience and enables

communication• Targeted to a wide audience foodies, budget, families

Analysis: con

• Not all pages display social media icons• Corporate blog is missing; I want to see corporate

values, vision and a personal voice from head office• Missing some third party apps or add ons that

encourage sharing• Overall Kraft gets an “A” for use of social media, i am

interested to know if they use any measurement tools