Presentation on kraft foods inc

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PRESENTATION ON KRAFT FOODS INC PRESSENTED BY : ASIT KUMAR NAYAK SHANTANU BERA PRADIP KUMAR SAHOO PRASOON MISHRA Presented to: Prof. Jayant Bose

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Transcript of Presentation on kraft foods inc

Page 1: Presentation on kraft foods inc

PRESENTATION ON KRAFT FOODS INC

PRESSENTED BY :

ASIT KUMAR NAYAKSHANTANU BERA

PRADIP KUMAR SAHOOPRASOON MISHRA

Presented to:Prof. Jayant Bose

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ABOUT KRAFT FOODS INC

James Kraft started with the name Kraft food company in 1903 but on later stage it was mainly operated as a subsidiary .

Initially the business focus was on cheese.

It then started exporting cheese to Canada and Europe in 1920.

It is the largest food company in US and 2nd largest in the world after NESTLE.

It manages over 100 brand food products spread over 160 countries.

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SYMPTOMS

Decline in sales at European market. Slow growth rate in the company. Poor strategy formulation and

implementation.

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PROBLEMS

In providing more values to customer without affecting the bottom-line.

Increase in input costs created difficulty to raise price and structuring profit margin.

Decrease in goodwill though the top-line and bottom-line increased.

In controlling its debt as it increased over a period of time.

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ISSUES

It could not able to form a stable leadership team.

To increase revenue from International sales.

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EFE Matrix for Kraft Foods Inc.

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IFE Matrix for Kraft Foods Inc.

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CPM Matrix for Kraft Foods Inc.

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TOWS MATRIX

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Financial Projections for Kraft Foods

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STRATEGY ADOPTED BY KRAFT FOODS

The company made a 3 years turnaround strategy and they shut down 36 non performing plants and eliminated 160000.

To have sustainable growth ,they made radical change in the organizational structure by making it decentralized.

Building up sales capabilities, reframing food category ,more presence in international market .

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STRATEGY ADOPTED BY KRAFT FOODS IN INDIA

Initially the company was selling only one brand TANG powder drink in India.

But after identifying huge opportunity it acquired Cadbury India to have a strong presence in India market.

It knew that Cadbury's intensive distribution system will ease its products reach to every corner.

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