2009 Fact Sheet

The New Kraft Foods at a Glance/2009 Consumer Sector Data

$48.1Total

Snacks $ 10.4 22%

Beverages $ 8.3 17%

Cheese $ 6.8 14%

Grocery $ 4.1 8%

Convenient Meals

$ 4.8 10%

www.kraftfoodscompany.com

Confectionery and Snacks now make up the majority of our portfolio.*

Grocery 8%

Convenient Meals10%

Snacks 22%

Confectionery 29%

Cheese 14%

Beverages 17%

*2009ProFormanetrevenues$48billionarebasedontheacquisitionofCadburyplcandthedivestitureofthePizzabusiness.Seereconcilingschedule.

More than half of our business is outside North America.*

Developing Markets26%

North America49%

Europe25%

Pro Forma Net Revenuesin Billions*

Percentage of Pro Forma Net Revenues*

Confectionery $ 13.7 29%

The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals.

Top Institutional Holders* (Shares in Millions)

Name Shares* % of KFT**Berkshire Hathaway Inc. 138.3 8.0%State Street Global Advisors (U.S.) 73.7 4.3%Capital Research Global Investors 59.8 3.5%Capital World Investors 58.9 3.4%BlackRock Institutional Trust Company, N.A. 51.7 3.0%Vanguard Group, Inc. 50.2 2.9%Van Kampen Asset Management 23.8 1.4%T. Rowe Price Associates, Inc. 15.1 0.9%Northern Trust Investments, N.A. 12.4 0.7%Aberdeen Asset Managers Ltd. 12.0 0.7% *As of December 31, 2009 per 13F filings**Based on shares outstanding as of March 11, 2010

• Wearetheworld’ssecondlargestfoodcompanywithannualrevenuesof$48billion.

• Millionsoftimesaday,inmorethan160countries,consumersreachfortheirfavoriteKraftFoodsbrands. And, in the U.S., our products are present in more than 99 percent of households.

• Weproudlymarket11brandswithrevenuesexceeding$1billion,including:Kraft, Jacobs, LU, MaxwellHouse, Cadbury, Trident, Milka, Nabisco and its Oreo brand, Philadelphia, and Oscar Mayer.Approximately70brands haverevenuesgreaterthan$100million.Morethan40ofourbrandsareatleast100yearsold.

• Morethan80percentofourrevenuescomefromproductsthatholdtheNo.1sharepositionintheirrespective categories. And, more than 50 percent of our revenue is driven by categories where our market share is twice the size of the nearest competitor.

• Wemakeadeliciousdifferencebyfightinghungerandsupportinghealthylifestyles.Overthepast25years, we’vedonatednearlyabilliondollarsincashandfood.

• OurcompanyisamemberoftheDowJonesIndustrialAverage,Standard&Poor’s500,theDowJones SustainabilityIndexandEthibelSustainabilityIndex.Tolearnmoreaboutoursustainabilityinitiatives, visit http://kraftfoodscompany.com/About/sustainability.

Our Strategies for Growth

The Company defines Free Cash Flow as Net Cash provided by Operating Activities less CapitalExpenditures.NetCashprovidedbyOperatingActivitieswas$3.6,$4.1and$5.1billionfor2007through2009,respectively.CapitalExpenditureswere$1.2,$1.4and$1.3billion for 2007 through 2009, respectively.*

*Totals may not sum due to rounding.

NetRevenues(US$ in Billions)

$41.9

$35.9

200920082007

$40.4

$2.8

$2.3

200920082007

FreeCash Flow(US$ in Billions)

$3.8

$1.90$1.70

200920082007

DilutedEarningsPer Share

$2.03

$1.12$1.04

200920082007

DividendsPer Share

$1.16

Drive down costs without compromising

quality

Build a high-performing organization

Reframe our categories

Exploit our sales

capabilities

Weunderstandthatactionsspeaklouderthanwords,soatKraftFoods:

•Weinspiretrust.•Weactlikeowners.•Wekeepitsimple.•Weareopenandinclusive.

•Wetellitlikeitis.•Weleadfromtheheadand the heart.•Wediscuss.Wedecide.Wedeliver.

www.kraftfoodscompany.com

www.kraftfoodscompany.com

Financial Highlights Consolidated Results

Selected Financial Data - Three Year Review (in millions of dollars, except per share and employee data)

Summary of Operations: 2009 2008 2007 Netrevenues $40,386 $41,932 $35,858Costofsales 25,786 28,088 23,656Operatingincome 5,524 3,843 4,176Operatingmargin 13.7% 9.2% 11.6%Interestandotherexpense,net 1,237 1,240 604Earningsfromcontinuingoperationsbeforeincometaxes 4,287 2,603 3,572Provisionforincometaxes 1,259 755 1,080Earningsfromdiscontinuedoperations,netofincometaxes - 1,045 232Net earnings 3,028 2,893 2,724 Noncontrolling interest 7 9 3 Net earnings attributable to Kraft Foods 3,021 2,884 2,721 BasicEPSattributabletoKraftFoods: Continuingoperations 2.04 1.22 1.56 Discontinued operations - 0.70 0.15 Net earnings attributable to Kraft Foods 2.04 1.92 1.71 DilutedEPSattributabletoKraftFoods: Continuingoperations 2.03 1.21 1.56Discontinuedoperations - 0.69 0.14 Net earnings attributable to Kraft Foods 2.03 1.90 1.70 Dividendsdeclaredpershare 1.16 1.12 1.04Dividendsdeclaredasa%ofBasicEPS 56.9% 58.3% 60.8%Dividendsdeclaredasa%ofDilutedEPS 57.1% 58.9% 61.2%Weighted-average shares - Basic 1,478 1,505 1,591 Weighted-averageshares-Diluted 1,486 1,515 1,600 Net cash provided by operating activities 5,084 4,141 3,571 Capitalexpenditures 1,330 1,367 1,241Free cash flow* 3,754 2,774 2,330 Depreciation 905 963 873Property,plantandequipment,net 10,693 9,917 10,778Inventories, net 3,775 3,881 4,238 Totalassets 66,714 63,173 68,132Long-term debt 18,024 18,589 12,902 Total debt 18,990 20,251 21,009 Total long-term liabilities 29,251 29,773 23,574 TotalKraftFoodsShareholders’Equity 25,876 22,295 27,407Totalequity 25,972 22,356 27,445Book value per common share outstanding 17.51 15.18 17.87 Market price per Common Stock share - high / low 29.84-20.81 34.97-24.75 37.20-29.95ClosingpriceofCommonStockatyearend 27.18 26.85 32.63Price / earnings ratio at year end - Basic 13 14 19 Price / earnings ratio at year end - Diluted 13 14 19 Sharesoutstandingatyearend 1,478 1,469 1,534 Number of employees 97,000 98,000 103,000

*TheCompanydefinesFreeCashFlowasNetCashprovidedbyOperatingActivitieslessCapitalExpenditures.

Net Revenues by Consumer Sector for the Twelve Months ended December 31, 2009($ in millions, except percentages) (Unaudited)

Confectionery $4,638 $9,090 $13,728 12.0% 28.5%

Snacks 10,404 27 10,431 26.9% 21.7%

Beverages 8,029 246 8,275 20.7% 17.2%

Cheese 6,796 - 6,796 17.5% 14.1%

ConvenientMeals 4,816 - 4,816 12.4% 10.0%

Grocery 4,071 - 4,071 10.5% 8.5%

Kraft Foods $38,754 $9,363 $48,117 100.0% 100.0%

* Kraft Foods acquired Cadbury plc on February 2, 2010. Cadbury pro forma data, shown above, is adjusted from IFRS to U.S.GAAPandtranslatedtoUS$fromlocalcountries’currencies.

Reconciliation of Pro Forma Net Revenues

As RevisedAcquisition of Cadbury plc*

Pro Forma Combined* As Revised

Pro Forma Combined*

Corporate Offices Kraft Foods Inc. Three Lakes Drive Northfield,IL60093

Investor Relations ir@kraft.com 1-847-646-5494 www.kraftfoodscompany.com/investor

Media news@kraft.com 1-847-646-4538

Key Contacts

Transfer Agent Investment Plan for Kraft Foods c/o Wells Fargo Shareowner Services P.O.Box64874 St.Paul,MN55164-0874 stocktransfer@wellsfargo.com 1-866-655-7238Consumers

consumers@kraft.com 1-800-323-0768

www.kraftfoodscompany.com

Net Revenues Percentage of Net Revenues

His

toric

Tim

elin

e

170

018

00

190

019

1019

2019

30

194

019

5019

60

1970

198

019

9020

00

1912 N

atio

nal B

iscu

it C

ompa

ny in

trod

uces

O

reo

cook

ies.

Bay

ldon

and

Ber

ry b

egin

se

lling

can

died

fru

it pe

el

to t

he c

itize

ns o

f Yo

rk,

England.JosephTerry

soon

join

s an

d th

e bu

sine

ss g

row

s to

be

com

e Te

rry’

s of

Yor

k.

1767

Joh

ann

Jac

obs

in B

rem

en,

Ger

man

y, e

stab

lishe

s Ja

cobs

K

affe

e. I

t w

ill u

ltim

atel

y becomeoneofEurope’s

lead

ing

coff

ee c

ompa

nies

.

189

5

Joel

Che

ek b

lend

s a

spec

ial

coff

ee f

or t

he M

axw

ell H

ouse

H

otel

in N

ashv

ille,

Ten

ness

ee.

ItbecomesknownasMaxwell

Hou

se c

offe

e.

189

2

The

Suc

hard

com

pany

, es

tabl

ishe

d in

Sw

itzer

land

in

18

25

by

Phi

lippe

Suc

hard

, in

trod

uces

its

first

milk

ch

ocol

ate

bran

d, M

ilka.

190

1

190

8

The

odor

e To

bler

, Sw

iss

choc

olat

e m

aker

, int

rodu

ces

the

Tobl

eron

e ch

ocol

ate

bar.

C.W

. Pos

t st

arts

his

re

ady-

to-e

at c

erea

l co

mpa

ny in

Bat

tle

Cre

ek, M

ichi

gan,

w

ith t

he in

trod

uctio

n of

Pos

tum

cer

eal

beve

rage

. H

e in

trod

uces

G

rape

-Nut

s ce

real

tw

o ye

ars

late

r.

189

5

The

Nat

iona

l Bis

cuit

Com

pany

is

cre

ated

thr

ough

a m

erge

r of

do

zens

of

loca

l and

reg

iona

l ba

kerie

s ac

ross

the

U.S

.

189

8

190

6

Osc

ar F

. May

er &

Bro

s., e

stab

lishe

d in

18

83

, is

amon

g th

e fir

st m

eat

pack

ers

to o

btai

n th

e Fe

dera

l Mea

t In

spec

tion

stam

p of

app

rova

l.

Jam

es L

. Kra

ft b

egin

s a

who

lesa

le c

hees

e bu

sine

ss

in C

hica

go, I

llino

is.

By

1914

the

com

pany

op

ens

its f

irst

plan

t an

d be

gins

man

ufac

turin

g its

ow

n ch

eese

.

190

3

Nam

ed f

or t

he G

old

Coa

st o

f A

fric

a,

theoriginoftheexoticbeansusedinits

sum

ptuo

us c

hoco

late

s, C

ôte

d’O

r is

bor

n.

188

3

193

7Kra

ftMacaroni&Cheese

dinn

er e

nter

s na

tiona

l m

arke

ts w

ith t

he p

hras

e

“A m

eal f

or 4

...in

9 m

inut

es”.

1916

J.L.

Kra

ft r

ecei

ves

the

first

of

man

y pa

tent

s fo

r hi

s m

etho

d of

pro

duci

ng p

roce

ss c

hees

e.

Pla

nter

s in

trod

uces

th

e M

r. P

eanu

t tr

adem

ark

figur

e af

ter

it w

as s

ubm

itted

by

a s

choo

lboy

in

a c

ompa

ny-

spon

sore

d co

ntes

t.

1916

EdwinPerkinsmodifiesasoftdrink

syru

p ca

lled

Frui

t S

mac

k.

He

conc

entr

ates

it in

to a

pow

der,

pack

ages

it in

env

elop

es a

nd c

hang

es

the

nam

e to

Koo

l-A

id.

192

7

Vege

mite

yea

st s

prea

d is

intr

oduc

ed in

Aus

tral

ia

byFredWalker&Co.

ofMelbourne.In1926

Kra

ft C

hees

e C

ompa

ny

acqu

ires

an in

tere

st in

th

e co

mpa

ny.

192

3

J.L.Kraft&Bros.Co.changesitsname

to K

raft

Che

ese

Com

pany

, goe

s pu

blic

an

d ha

s its

firs

t sh

ares

tra

ded.

1924

192

8

Kra

ft C

hees

e C

ompa

ny

acquiresthePhenix

Che

ese

Cor

pora

tion,

m

aker

of

Phi

lade

lphi

a B

rand

cre

am c

hees

e (in

trod

uced

in t

he U

.S.

in 1

88

0),

and

chan

ges

itsnam

etoKraft-Phenix

Che

ese

Cor

pora

tion.

193

3

Mira

cle

Whi

p sa

lad

dres

sing

isintroducedattheChicago’s

CenturyofProgressWorld’sFair.

193

6Th

e W

iene

rmob

ile m

akes

its

first

appearanceforOscarMayer&Co.

192

9

Osc

ar M

ayer

beg

ins

bran

ding

its

wie

ners

with

a y

ello

w p

aper

ban

d be

arin

g th

e co

mpa

ny n

ame,

an

indu

stry

firs

t.

Gev

alia

cof

fee

is

intr

oduc

ed in

Sw

eden

.

192

0

The

Ken

yan

Cof

fee

Com

pany

in

Lon

don

begi

ns p

rodu

cing

fr

esh

grou

nd c

offe

e th

at w

ill

beco

me

know

n as

Ken

co.

192

3

192

8 Kraft-Phenix

Che

ese

Com

pany

in

trod

uces

Ve

lvee

ta p

roce

ss

chee

se f

ood

in t

he U

.S.

and

Can

ada

sim

ulta

neou

sly.

193

4

Ritz

cra

cker

s ar

e in

trod

uced

by

the

Nat

iona

l Bis

cuit

Com

pany

.

192

9

Pos

tum

Com

pany

, mak

er

of P

ost

cere

als,

cha

nges

its

nam

e to

Gen

eral

Foo

ds

Cor

pora

tion

afte

r ac

quiri

ng

seve

ral b

rand

s, in

clud

ing

Baker’s,M

axwellHouse,

Min

ute

tapi

oca

and

Jell-

O.

Coo

l Whi

p no

n-da

iry

topp

ing

is in

trod

uced

in t

he U

.S.196

6

195

0

Kra

ft D

elux

e pr

oces

s ch

eese

slic

es a

re t

he

first

com

mer

cial

ly

pack

aged

slic

ed c

hees

e.

195

0

Jell-

O in

stan

t pu

ddin

g

is in

trod

uced

by

G

ener

al F

oods

.

The

Osc

ar M

ayer

wie

ner

jingl

e is

in

trod

uced

in T

V a

dver

tisin

g. “

Oh,

I w

ish

I wer

e an

Osc

ar M

ayer

wie

ner..

.”196

3

195

2

Nat

iona

l Bis

cuit

Com

pany

see

s th

e ne

ed f

or a

uni

fyin

g sy

mbo

l toattractconsumers’attention

and

intr

oduc

es t

he n

ow-

fam

iliar

red

gra

phic

Nab

isco

tr

iang

le in

the

upp

er le

ft-h

and

corn

er o

f al

l its

pac

kagi

ng.

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ez W

hiz

is in

trod

uced

in

tes

t m

arke

ts

and

is a

vaila

ble

natio

nally

the

nextyear.

195

2

195

7

Gen

eral

Foo

ds in

trod

uces

Tan

g br

eakf

ast

beve

rage

cry

stal

s.

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ps A

hoy!

cho

cola

te c

hip

cook

ies

mak

e th

eir

first

app

eara

nce.

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y ar

e pa

ckag

ed in

a m

odifi

ed c

offe

e ba

g th

at c

ould

be

re-r

olle

d an

d sealedafterit’sfirstopened.

196

3 Nei

l Arm

stro

ng b

ecom

es t

he

first

man

to

wal

k on

the

moo

n.

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pow

dere

d be

vera

ge a

nd

Osc

ar M

ayer

wie

ners

are

use

d on

boa

rd A

pollo

11.

196

9

The

Lunc

habl

es li

ne o

f co

nven

ient

lig

ht m

eals

is in

trod

uced

in t

he

U.S

. – la

ter

in C

anad

a an

d th

e U

.K. (

199

0)

and

Ger

man

y (1

99

8).

198

8

Kra

ft G

ener

al F

oods

(K

GF)

In

tern

atio

nal a

cqui

res

Jac

obs

Suc

hard

AGfor$4.2billion.

This

incl

udes

Tob

lero

ne, M

ilka

and

Côted’OrchocolatesandJacobs

coff

ee, a

mon

g ot

her

bran

ds.

199

0

KG

F ac

quire

s th

e rig

hts

to C

apri

Sun

, all-

natu

ral

sing

le-s

erve

fru

it dr

inks

, fr

om t

he W

ild C

ompa

ny

in G

erm

any.

199

1

Ajin

omot

o G

ener

al F

oods

(A

GF)

, joi

nt v

entu

re w

ith

Ajin

omot

o, c

reat

ed

in J

apan

.

1973

Sha

res

of K

raft

Foo

ds I

nc.

stoc

k be

gin

trad

ing

on t

he

NewYorkStockExchange.

20

01

198

2

Gen

eral

Foo

ds

intr

oduc

es C

ryst

al L

ight

powdereddrinkmix.

1972

Gen

eral

Foo

ds in

trod

uces

S

tove

Topstuffingmixintotest

mar

kets

. It

is a

vaila

ble

natio

nally

in

197

3.

1970

Don

g S

uh F

oods

jo

int

vent

ure

is

form

ed in

Kor

ea

with

Gen

eral

Foo

ds.

198

8 Kra

ft, I

nc. b

ecom

es a

par

t of

Phi

lip M

orris

Cos

. whi

ch

purchasesKraftfor$12.9billion.

Phi

lip M

orris

Cos

. pur

chas

es

Gen

eral

Foo

dsfor$5.6billion.

198

5

Gen

eral

Foo

ds a

cqui

res

Per

kins

Pro

duct

s C

ompa

ny,

mak

er o

f K

ool-

Aid

po

wde

red

soft

drin

ks. 19

53

Phi

lip M

orris

Cos

. ac

quire

s N

abis

co H

oldi

ngs

Cor

p.for$19.2billionand

inte

grat

es it

into

Kra

ft F

oods

, gi

ving

Kra

ft o

wne

rshi

p of

m

any

pow

erho

use

bran

ds.

20

00

Kra

ft a

cqui

res

Bac

k to

Nat

ure

bran

d ce

real

and

gra

nola

bus

ines

s.

20

03 Kra

ft F

oods

acq

uire

s th

e

glob

al b

iscu

it bu

sine

ss o

f

GroupeDanonefor$7.6billion.

20

07

1993

Frei

a M

arab

ou,

the

lead

ing

conf

ectio

nery

co

mpa

ny in

Sca

ndin

avia

, isacquiredfor$1.3billion.

Gen

eral

Foo

ds a

nd K

raft

mer

ge

to b

ecom

e K

raft

Gen

eral

Foo

ds.

198

9

Kra

ft F

oods

par

tner

s w

ith

Rai

nfor

est

Alli

ance

on

sust

aina

ble

coff

ee in

itiat

ive.

20

03

Kra

ft F

oods

is s

pun

off

from

pa

rent

com

pany

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ia G

roup

Inc

. an

d be

com

es f

ully

inde

pend

ent.

20

07

Tass

imo

hot

beve

rage

sy

stem

laun

ches

in F

ranc

e;

othe

r co

untr

ies

soon

fol

low

.

20

04

Gen

eral

Foo

ds a

cqui

res

Osc

ar M

ayer

& C

o., I

nc.

198

1

Kra

ft F

oods

div

ests

its

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t cerealbusinessfor$2.6billion.

20

08

Kra

ft F

oods

div

ests

its

P

izzabusinessfor$3.7billion.

20

10

Kra

ft F

oods

acq

uire

s C

adbu

ry p

lc

for

$18

.5 b

illio

n.

20

10