Kraft Foods social media platforms
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Social Media Tools
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david-longo -
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Business
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description
screen capture of the social media tools Kraft Foods is using
Transcript of Kraft Foods social media platforms
Social Media Tools
Facebook Fan Page
Mobile Apps
You Tube Channel
Message Boards
E mail/Newsletter
Community Sharing
RSS Feed
A Corporate
Blog
Analysis: pro• Relevant content • Multiple platforms to engage audience• Content takes precedent over promotion• Current postings on all platforms• Encouragement of community to community engagement• User friendly sites, searchable and customized• Good use of emerging technology• Use of Technology serves the audience and enables
communication• Targeted to a wide audience foodies, budget, families
Analysis: con
• Not all pages display social media icons• Corporate blog is missing; I want to see corporate
values, vision and a personal voice from head office• Missing some third party apps or add ons that
encourage sharing• Overall Kraft gets an “A” for use of social media, i am
interested to know if they use any measurement tools
