ILKLEY FAIRTRADE GROUP

WE CAMPAIGN & RAISE AWARENESS

WHAT IS FAIRTRADE?Fairtrade is about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world.

Choose products with this Mark.www.fairtrade.org.uk

FAIR PRICES & A SOCIAL PREMIUM

• Fairtrade enables farmers to trade their way out of poverty.

• Gives them stability and more control.

• Farmer co-operatives can use the social premium for projects of their choosing:

eg health clinics, schools / teachers, roads, business training and equipment, water wells etc.

WHAT’S THE PROBLEM?

• 870 million people go hungry every day.• Smallholder farmers produce 70% of the world’s

food BUT• Over 50% of the world’s undernourished people are

smallholder farmers. • Most small farmers are net food buyers (buying more

food than they sell), meaning they are currently suffering rather than gaining from high food prices.

• Almost one in four children are underweight in sub-Saharan Africa. Many of these live on small farms.

Divine – cocoa from Ghana

Farmers are predominantly smallholders living in remote and deprived parts of the country. Most of the cocoa growing villages do not have access to healthcare, clean drinking water, or electricity and rely on kerosene for artificial light. Most villages lack basic schools, educational materials, and teachers.

Divine – some of the social premium benefits

• Dozens of social projects eg wells and bore holes for drinking water.

Construction of public toilets.• Mobile health programme visiting members’ villages. • Day care centres.• Classrooms and teaching resources.• 2 mobile cinema vans for farmers' education

programme.• Construction of warehousing at the port.• Funding for alternative income generating schemes

eg soap making; tie dye textiles; palm nut farming.

Traidcraft – sugar from Malawi

Fairtrade social premium benefits

Borehole built for the 2 villages near Kasinthula Cane Growers Ltd. Villagers no longer have to rely on water from the crocodile-infested Shire River. They also have electricity for the first time.

TraidcraftBore hole supplying clean water

Traidcraft has helped to fund several training activities to help the farmers understand their business better.

Many of the farmers have very low levels of literacy and numeracy, so progress can be slow.

TRADE JUSTICE• Fairtrade works with farmers and workers in

developing countries.

• Products include bananas, cocoa, tea, coffee, nuts, rice, cotton etc, so not in competition with UK farmers.

• There is a multitude of subsidies and trade barriers that complicate world trade. Wealthy, advanced nations limit trade opportunities for poor countries whilst handing out aid at the same time.

5 FAIRTRADE TOWN GOALS

1. Council Support

2. Fairtrade product availability in shops & cafes

3. Fairtrade products used - work places, schools, churches etc.

4. Media coverage and events

5. Fairtrade steering group

(2013: 550+ villages, towns, cities, islands, zones, etc.)

2006 – Ilkley awarded Fairtrade Town status

ACTIVITIES

Talks, tastings, challenges, shop surveys, displays, coffee mornings, quizzes, cake sales,

Fairtrade fashion shows, publicity stunts,

Fairtrade shopping directory, producer visits,

treasure hunts, Traidcraft stalls, fund raising,

Guinness world record attempts,

Bradford District Fair Trade Way walking route, newspaper articles, radio interviews, films,

and much, much more…

Ilkley Carnival, May 2007

Ilkley Bandstand, October 2007Music with free Fairtrade mulled wine

and Fairtrade hot chocolate

All Saints’ SchoolSchool Council Fairtrade stall. March 2008

2008 Fairtrade FortnightFairtrade quiz winner with Fairtrade goodies

Going Bananas for Fairtrade Fortnight 2009

Fairtrade tea party and producer visit 2010

2011 focus on cotton. Successful Bunting Guinness World Record

IGS bunting at the bandstand 2011

Bunting at the Cow and Calf

District’s bunting – Bradford 2011

IGS Fairtrade Fashion Show 2011

2012: Creating a Bradford District Fair Trade Way walking route

Vision - a national Fair Trade Way connecting all 550+ Fairtrade towns

2013 – Yorkshire becomes UK’s 1st Fairtrade Region

Ilkley celebrates Yorkshire Fairtrade Region status 18.1.13

Fairtrade olive farmers visit Bradford District 27.2.13

MAKE FOOD FAIR

• Put small-holder farmers first

• Ensure they get a fair share of the value chain

• Ensure they get fair access to finance

• Help them ‘future proof’ their farming

• Re-focus and better target government funding

Make Food Fair Petition hand-in at No 10, May 2013

HOW CAN YOU HELP?

• BUY FAIRTRADE• ASK FOR IT• LEARN MORE • CAMPAIGN• GAIN FAIRTRADE SCHOOL STATUS

www.fairtrade.org.uk

BECOME A FAIRTRADE SCHOOL

5 FAIRTRADE SCHOOL GOALS

1. Fairtrade School Steering Group – min 50% pupils and meet at least once a term.

2. Write and adopt a Fairtrade Policy – get the support of the board of governors and the head teacher.

3. Use and sell Fairtrade products as much as possible. 4. Learn about Fairtrade in at least three subjects in two year groups. 5. Take action for Fairtrade at least once a term in the school and once a year in the community.

FAIRTRADE FORTNIGHT 2014

HELP FONCHO TO END

UNFAIR BANANAS

FAIRTRADE FOUNDATION

WEBSITE

www.fairtrade.org.uk

END

• Note that the Fairtrade Mark and the town logo should only be used in accordance with the Fairtrade Foundation guidelines.

• See www.fairtrade.org.uk resources section for more information.

FAIRTRADE TIMELINE

• 1979Traidcraft set up

• 1991 Cafédirect launched (1st major fair trade coffee brand)

• 1992 Fairtrade Foundation created

• 1993 Fairtrade Mark launched

• 1994 1st Products with the Fairtrade Mark (Green and Black’s Maya Gold chocolate, followed by Clipper tea and Cafédirect coffee)

• 1995 Justino Peck, cocoa farmer from Belize,

tours UK during the first FairtradeFortnight.

• 1997 FLO - ‘Fairtrade Labelling Organisations International’ Bonn

(now 21 labelling initiatives, 3 producer networks)

• 2000 1st Fairtrade bananas – Co-op

• 2001- Garstang recognised as the world’s 1st Fairtrade Town

• 2005- Fairtrade certified cotton

launched in UK

• 2006- Ilkley, Fairtrade Town

- Bradford, Fairtrade Zone

• 2007- Waitrose and Sainsbury’s

100% Fairtrade bananas

2010 – 4 bar KitKats

2009 Cadbury - Dairy Milk Starbucks - espresso based drinks

2012 - Maltesers

Over 4,500 Fairtrade products now available

THE FAIRTRADE FOUNDATIONEstablished in 1992 by:

• CAFOD

• Christian Aid

• New Consumer

• Oxfam

• Traidcraft Exchange

• World Development Movementjoined shortly afterwards by

• National Federation of Women’s Institutes

Fairtrade means… A fair and stable price for producers

“…we can buy pens and notebooks so children can go to school. We have bought seeds and fertiliser to grow vegetables and improve our family’s diet.”

Sira Souko Cotton farmer,Batimakana, Mali

Fairtrade means… Extra income to invest in bringing aboutchange for the future

Farmers at Mabale Growers’ tea factory in Uganda used some of their Fairtrade premium to build a road for the local community enabling easier access to local markets.

Fairtrade means… Producers are working to protect their environment

Coffee farmers in one co-operative in Costa Rica are protecting the rainforest with new coffee driers that run on recycled coffee bean husks and organic material, rather than using firewood.

Fairtrade means… Small farmers have a stronger position in world markets

“For us small producers, we are very committed to Fairtrade. It is our means of survival here in the Dominican Republic. We see Fairtrade as being part of a big family.”

José PeraltaBanana GrowerASOBANU, Dominican Republic

The FAIRTRADE Mark is the only independent consumer guarantee of a better deal for producers in the developing world.

7.5 million people - producers, workers and their families - currently benefit directly as a result of Fairtrade.