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Intranet & Extranet Social Innovation

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Panelists

• Andy Steggles, President, Higher Logic

• Lorri Wyndham, Director of Operations, Computer Explorers

• Michelle Bearden, CSP, CFE, Vice President of Franchise Operations, Link Staffing

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† Agenda • Speed of Technology Adoption • Evolution of Personal Social Networking • Introduction to the Four Social Elements • Audience Question: What are your Intranet Goals? • Case Study: Computer Explorers • Case Study: Linked Staffing • Next Generation Intranet • The Impact of Mobile • Responsive Design • Promote and Cultivate the Community • Measuring Results • Integration with your CRM/FMS • Action Plan

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Speed of Technology Adoption

Illustration Source: MGI, The Social Economy, July 2012

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Evolution of Personal Social Networking

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Personal Social Networking

Profound Change in How we

Manage our Connections

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Traditional “Conversation” (one-way) • Website Franchisees, Public • Newsletters Franchisees • Events Franchisees, Prospects

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Social “Conversation”

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† Now it’s Time for Business…

Business Personal

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† The Social Quadrants

• Public vs. • Private

• Intranet vs. • Extranet

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Public Social Networks

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Social CRM

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Social Software in the Workplace

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Externally Facing Social Software =Intranet

THINKING TOGETHER

What are your Intranet Goals?

What are you doing now? What do you want to do in the future?

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Computer Explorers • Home based business (individuals) • Franchisee would contract with a community

center/school • 38 franchisees - domestically in the US • 10/12 in the UK • 1 in Kuwait • $1m in sales globally

THINKING TOGETHER Facebook Page

Goals/Results?

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• LinkedIn Group

• Goals/Results?

• 30 members, 15 to 18 are active

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• Intranet

• Walk Thru…

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† Link Staffing • Privately held, family business • 40 employees • Provide temp employees • 45 Franchisees (offices)

• Annual conference: 65 people • Using SharePoint for their "Dash“ • Mentoring programs - poorly

adopted • CRM = SalesForce.com

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† Video Collaboration

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THINKING TOGETHER

Next generation Intranet… is a foundation for conversation

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Gartner Predicts

• By 2013, mobile phones will overtake PCs as the most

common Web access device worldwide. • Are You Ready?

Re. http://www.gartner.com/it/page.jsp?id=1278413

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Mobile Intranet

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App Home Screen Directory

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† Responsive Design iPad

iPhone

Desktop

http://www.pmtdirect.com/

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This is Not the Web

Source: http://bradfrostweb.com/blog/web/responsive-web-design-missing-the-point/

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This is the Web

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This Will be the Web

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Promote and Cultivate the Community • Communities need seeding and watering

Hot Tips • Launch with all your franchisees subscribed to a minimal

number of groups (10k in each) and launch incrementally

• Seed the discussion with 20 questions, sent over two weeks

• Find influencers and get them engaged

• Promote/market/push the benefits of the community

• Share useful information – give them a reason to come

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Measuring Results (of your Intranet)

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Recognition - Wall of Fame

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Integrate With Your CRM/FMS

• Identify the data opportunities • Recognize where conversation will take place • Decide if the communities should be managed

from your CRM/FMS • Auto-create communities • Ensure Single Sign On (SSO)

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Action Plan: • What are you trying to achieve? • Is the culture of your org ready for a change? • Educate your franchisees on why social is

important • Setup realistic metrics and hold yourself

accountable • Make the public networks work for you. • Launch your own integrated private network • Recognize and reward engaged members

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Audience Question?

• How can in-person and online networking converge using mobile as the enabler?

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Panelists

• Andy Steggles, President, Higher Logic

• Lorri Wyndham, Director of Operations, Computer Explorers

• Michelle Bearden, CSP, CFE, Vice President of Franchise Operations, Link Staffing

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Thank You! Andy Steggles, andy@higherlogic.com Lorry Wyndham, lwyndham@iced.net Michelle Bearden, MBearden@linkstaffing.com