Intranet & Extranet Social Innovation€¦ · Intranet & Extranet Social Innovation . † Panelists...
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Intranet & Extranet Social Innovation
Transcript of Intranet & Extranet Social Innovation€¦ · Intranet & Extranet Social Innovation . † Panelists...
www.higherlogic.com
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Intranet & Extranet Social Innovation
www.higherlogic.com
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Panelists
• Andy Steggles, President, Higher Logic
• Lorri Wyndham, Director of Operations, Computer Explorers
• Michelle Bearden, CSP, CFE, Vice President of Franchise Operations, Link Staffing
www.higherlogic.com
† Agenda • Speed of Technology Adoption • Evolution of Personal Social Networking • Introduction to the Four Social Elements • Audience Question: What are your Intranet Goals? • Case Study: Computer Explorers • Case Study: Linked Staffing • Next Generation Intranet • The Impact of Mobile • Responsive Design • Promote and Cultivate the Community • Measuring Results • Integration with your CRM/FMS • Action Plan
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Speed of Technology Adoption
Illustration Source: MGI, The Social Economy, July 2012
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Evolution of Personal Social Networking
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Personal Social Networking
Profound Change in How we
Manage our Connections
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Traditional “Conversation” (one-way) • Website Franchisees, Public • Newsletters Franchisees • Events Franchisees, Prospects
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Social “Conversation”
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† Now it’s Time for Business…
Business Personal
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† The Social Quadrants
• Public vs. • Private
• Intranet vs. • Extranet
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Public Social Networks
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Social CRM
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Social Software in the Workplace
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Externally Facing Social Software =Intranet
THINKING TOGETHER
What are your Intranet Goals?
What are you doing now? What do you want to do in the future?
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Computer Explorers • Home based business (individuals) • Franchisee would contract with a community
center/school • 38 franchisees - domestically in the US • 10/12 in the UK • 1 in Kuwait • $1m in sales globally
THINKING TOGETHER Facebook Page
Goals/Results?
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• LinkedIn Group
• Goals/Results?
• 30 members, 15 to 18 are active
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• Intranet
• Walk Thru…
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† Link Staffing • Privately held, family business • 40 employees • Provide temp employees • 45 Franchisees (offices)
• Annual conference: 65 people • Using SharePoint for their "Dash“ • Mentoring programs - poorly
adopted • CRM = SalesForce.com
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† Video Collaboration
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THINKING TOGETHER
Next generation Intranet… is a foundation for conversation
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Gartner Predicts
• By 2013, mobile phones will overtake PCs as the most
common Web access device worldwide. • Are You Ready?
Re. http://www.gartner.com/it/page.jsp?id=1278413
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Mobile Intranet
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App Home Screen Directory
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† Responsive Design iPad
iPhone
Desktop
http://www.pmtdirect.com/
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This is Not the Web
Source: http://bradfrostweb.com/blog/web/responsive-web-design-missing-the-point/
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This is the Web
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This Will be the Web
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Promote and Cultivate the Community • Communities need seeding and watering
Hot Tips • Launch with all your franchisees subscribed to a minimal
number of groups (10k in each) and launch incrementally
• Seed the discussion with 20 questions, sent over two weeks
• Find influencers and get them engaged
• Promote/market/push the benefits of the community
• Share useful information – give them a reason to come
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Measuring Results (of your Intranet)
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Recognition - Wall of Fame
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Integrate With Your CRM/FMS
• Identify the data opportunities • Recognize where conversation will take place • Decide if the communities should be managed
from your CRM/FMS • Auto-create communities • Ensure Single Sign On (SSO)
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Action Plan: • What are you trying to achieve? • Is the culture of your org ready for a change? • Educate your franchisees on why social is
important • Setup realistic metrics and hold yourself
accountable • Make the public networks work for you. • Launch your own integrated private network • Recognize and reward engaged members
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Audience Question?
• How can in-person and online networking converge using mobile as the enabler?
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Panelists
• Andy Steggles, President, Higher Logic
• Lorri Wyndham, Director of Operations, Computer Explorers
• Michelle Bearden, CSP, CFE, Vice President of Franchise Operations, Link Staffing
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Thank You! Andy Steggles, [email protected] Lorry Wyndham, [email protected] Michelle Bearden, [email protected]
