Innovation Games

Rapid market research

Hello

• Nikita Filippov• Hanno Jarvet• Alek Kozlov

• ScrumTrek• Scrum.ee

Why products fail?

• You think that you know your Customer

• You think that it is a Product Owner/ Marketing Problem

So that• Most product failures are caused by a lack of

Customers

How we Develop Our CustomersI will tell!!! I

Will!!!!!

What are your values? What

Do you want?!!

How we Develop Our CustomersI will tell!!! I

Will!!!!!

What are your values? What

Do you want?!!

Where Innovation Lives?New functionality

You Don't Know, that You Don't KnowYou KnowDon't Know

How Innovation Works

Ideation Shaping Prioritizing

Product box Discussions Buy a feature

Prune the product tree Forums etc… 20/20 vision

Marketing Research

• Qualitative Research– Focus Groups– Interviews– Innovation Games

• Quantitative Research– Statistics

Why Qualitative Research

• Customer Discovery © Kent Beck• Deep understanding of customer needs• Information from “You Don’t Know you don’t

Know”• Experiments

Development 3.0

• Customer Focused Development • Era of Interactions

Development 3.0

• Customer Focused Development • Era of InteractionsBrilliant Systems are the result

of a matching of mental models between those developing a system and those who will be using the system © Mary Poppendieck

What Innovation Games Does

• Innovation Games are a powerful set of serious games designed to encourage collaboration, enable prioritization and foment discussion

• Can played with– Customers– Stakeholders – Online

Innovation Games

• Product Box• Remember the Future• Prune The Product Tree• The Apprentice• 20/20 Vision• Speed Boat• Show & Tell• Buy a Feature

• Hot Tub• Spider Web• Me and My Shadow• Start Your Day

Innovation Games

• Product Box• Remember the Future• Prune The Product Tree• The Apprentice• 20/20 Vision• Speed Boat• Show & Tell• Buy a Feature

• Hot Tub• Spider Web• Me and My Shadow• Start Your Day

How it Works: Logistics

• Players– Play the Game

• Observers– Don’t talk– Don’t be negative about product you discover– Observe ideas from development talks &

presentation about product– One observation per sticker

Agenda

• Ideation for Agileee => Product Box• Report => Cluster Observation• Prioritization => Buy a Feature Online

Product Box

Agenda

• Ideation for Agileee => Product Box• Report => Cluster Observation• Prioritization => Buy a Feature Online

Shaping : group observation cards

Agenda

• Ideation for Agileee => Product Box• Report => Cluster Observation• Prioritization => Buy a Feature Online

Prioritizing using online research tools

• Innovation Games Online– Tool to collaborate online to conduct Innovation

Games– Innovationgames.com

Buy a Feature Online

Thank you

• nfilippov@scrumtrek.ru• http://ScrumTrek.ru

Thank you

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