Innovation Games Workshop
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Transcript of Innovation Games Workshop
Tobuildsomething• Whytobuild?• Whattobuild?• Whomtobuildfor?• Howtobuild?• ...
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Howtobuild?Buildthe"productright"?Done.
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TradiNonalresearch• Toosimple,ortoocomplex!• Verymechanical,nofun!• Nocontactwithcustomers• Tooslow,toocostly• …
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InnovaNonGames• Directlyengagingwithcustomers
• Usingfunexercises• Visualthinking• Qualita&veresearch
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Usefulfor• Directedmarketresearch• Customer-centricinnova&on• Understandcustomerneeds• Engagewithcustomers
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